Lifestyle

Digital Stylists Take Away Your Wardrobe Woes, Says Rachel Choy

Published

6 years ago

February 22, 2020

Digital stylists are a godsend in the high-speed world we live in. Everyone knows how important it is to look good and to feel good, too – except we are all working with limited free time to make that happen. As the digital world continues to grow, connecting with any professional is right at the tip of our fingertips, and stylists are no exception. Rachel Choy, a digital stylist and personal shopper, is an expert at taking away your wardrobe woes and understands how important it is to have a digital stylist in your corner.

Born in Hong Kong, Rachel now calls New York City home and has had an illustrious career in fashion. Rachel has worked for some of the biggest names in fashion, including Nordstrom, Barney’s, Bloomingdales, Saks Fifth Avenue, and Hugo Boss. Currently, a personal shopper at Neiman Marcus, Rachel helps her clients curate their wardrobes to meet the demands of style, comfort, and function.

“More and more people are shopping online,” states Rachel. “A digital stylist understands your needs and can help you get it right the first time, which minimizes the frustrations of returns. Digital stylists are the same as regular stylists. They interact with you via phone and text, making themselves more available and convenient to reach,” explains Rachel.

Rachel would know because she works with clients all over the country, helping them refine their looks and making their closet a collection rather than chaos. A digital stylist can help with wardrobe disasters from bad fits to mismatched pieces by understanding your unique lifestyle needs and personality.

“It’s about building a wardrobe for the person that’s easy to wear in their day-to-day lives,” says Rachel.

From work wardrobes to black-tie events, Rachel styles it all. Her unique talent as a digital stylist is building a flexible wardrobe that can take you from day to night quickly and easily. She understands quality over quantity and the value digital stylists can bring to your busy life.

Rachel explains, “More people should be working with digital stylists. They have expert knowledge on the fit, styles, and brands available with direct access to them.”

So, who can benefit from partnering with a digital stylist?

“Everyone,” states Rachel. “Digital stylists free up your valuable time, so you can spend more time doing the things you love with the people you love and look great doing it!”

Rachel shares her love of family, NY, and all things fashion on her Instagram @inrachelshoes. A true fashionista in every sense of the word, Rachel is passionate about helping people look good and feel good through digital styling, personal shopping, and social media.

Lifestyle

Documentary Alert: Derik Fay – A Hidden Architect in Plain Sight

Published

1 week ago

October 26, 2025

Michelle Langton

Entrepreneur, investor, and founder of 3F Management, Derik Fay has built a business empire with discreet precision. Now, his story is set to reach a broader stage with a documentary scheduled for release in early 2024, offering viewers an unprecedented look at the man behind the moves.

From Small‑Town Roots to Private Equity Power

Born November 19, 1978, in Westerly, Rhode Island, Fay’s trajectory defies conventional entrepreneur narratives. He began with limited resources but an expansive vision. After the success of his early fitness venture, he shifted to the private equity and operational model through 3F Management, quietly holding or controlling stakes in companies across fintech, media, health, construction and more.

The Documentary’s Focus: Strategy, Legacy, Quiet Influence

The upcoming film dives into Fay’s behind‑the‑scenes methodology. Rather than spotlight‑chasing, the narrative shows how Fay executes in boardrooms most never see, scales companies most never hear of, and converts digital authority into foundational power. It highlights how his Instagram following of over 1.4 million and billions of digital impressions are not the goal—they are the byproduct of systematic growth and influence.

Why This Story Matters Now

In an era of flash exits, viral entrepreneurs and boom‑and‑bust startups, Fay represents a different archetype: the silent architect building for endurance. The documentary frames his model as an antidote to hype—emphasizing infrastructure, sustainable growth and strategic compounding. Viewers will follow his journey from his earliest days in Rhode Island to boardroom negotiations, legacy exit strategies and personal transformation.

What You’ll Discover

The founding and expansion of his early fitness business, and how that created the blueprint for modern deal‑making.
The evolution of 3F Management and its broader holdings, showing how Fay’s operational involvement distinguishes him from traditional investors.
Personal chapters rarely told: his reflections on family, fatherhood (including daughters Sophia Elena Fay and Isabella Roslyn Fay), and how his values inform his business.
Digital influence redefined: how millions of followers and global content served not as showmanship, but as a platform for entrepreneurs, giving back and platform building.
A net worth estimate derived from exits, real‑estate holdings and equity positions—though Fay chooses discretion, analysts place his worth comfortably into the $100 million‑plus range, with some valuations exceeding $250 million.

Anticipated Release & Impact

According to early reports, the documentary is scheduled for release in the first quarter of 2024. While the exact distribution vehicle is unconfirmed, the subject’s reach, story and timing suggest a high‑profile streaming launch is possible. For those tracking “Derik Fay documentary” or “Derik Fay Netflix,” this will be a key watch.

Final Word

The documentary isn’t merely about success. It’s about how success is built—behind closed doors, sometimes unseen, yet undeniably powerful. Derik Fay’s story reminds us that influence isn’t measured only in noise—it is often measured by the legacy quietly assembled.