Discover Your Happy, Healthy Self With Katya Bakat
In a world with so many judgmental eyes constantly staring back at you, you need to stare back and not let down until they see the true sparkle in your eye. Society may try to mold you into a certain person, but only you can choose the mold. You need to push back and be true to yourself to find your own path. The journey to health and happiness is one you have to explore yourself. Actress and model Katya Bakat, took her own journey, starting her modeling career at just 14 years old. Along the way, she discovered what works best for her in order to be happy and healthy.
Bakat created Happy Healthy Fancy to share inspiration and tips with others on how to stay positive and live your best life. Happy Heathy Fancy features an array of information from meditation tips, exercise routines, or the beauty secrets of a silk pillowcase! There are some main components of staying healthy and happy that Bakat touches on. Hydration One of the biggest components to your everyday wellness is so simple yet so many people overlook it. Water. Up to 60% of our body is water, which plays a fundamental part in how our body can function.
Not only is water an essential element to how our body functions, but it can also aid in skin health and beauty. You can make sure to stay hydrated during the day by making the extra effort to drink a glass of water when you first wake up and keep a bottle of water handy all day to sip on while you are thirsty.
Activity Staying active can be much easier than trying to drag yourself out of bed every morning at 5 am to hit the gym before work. Making simple changes to your routine each day can promote a more active lifestyle. Bakat emphasizes walking or using the stairs when possible, as well as simply standing up to stretch from time to time if you have more of a sedentary lifestyle. Although Bakat believes in overall health, she also understands that everyone is human, and you should push yourself too far or deprive yourself of food pleasures.
She is a proponent of indulging when you want to. Balance means that you can eat clean and healthy and you have “cheat days”, whether you enjoy your favorite dish, either it’s pizza or a piece of cake. Skip that morning gym routine if you don’t feel up to it. Life is more about learning to relax and living harmoniously rather than living by a strict code. Becoming happy and heathy doesn’t always have to be a struggle. Bakat is constantly growing and learning about new avenues that are helping her with these aspects in her own life and she wants to share those successes with others. You can follow Bakat on Instagram at https://www.instagram.com/katyabakat/ or check out her website for more happy healthy and fancy advice.
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients
Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
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