In the increasingly competitive ride-hailing industry, Uber and Lyft drivers are constantly searching for new ways to maximize their earnings, but one emerging trend involves advertising in the form of eye-catching car wraps. By allowing companies to place advertisements on the exterior of their vehicles, Uber and Lyft drivers drive sales as they drive their regular routes.

“Earning extra income for each mile your drive is as easy as downloading our app on your smartphone and telling us a little about your driving habits, your car, and yourself,” Says Judah Longgrear, CEO and co-founder of Nickelytics. “We analyze your daily routes and mileage to match you with the brand that will benefit most. Our team reviews your information and reaches out as soon as a campaign is available in your area.”

What is car wrap advertising?

Car wrap advertising is a highly effective marketing strategy that involves drivers partnering with companies to cover a vehicle’s exterior with a large advertisement. These advertisements often display a company’s logo, branding, and contact information.

Car wraps can also be partial or full, covering specific areas or the entire vehicle’s surface. This moving advertising allows companies to reach a wide audience as wrapped vehicles travel throughout various locations.

“Since campaigns depend on our advertisers’ needs, we can’t predict exactly when and where new campaigns will emerge,” Longgrear remarks. “However, if your primary driving route lies within a 30-mile radius of Dallas or Houston, Austin, or San Antonio Texas, we are actively recruiting to fill positions now.”

Benefits for Uber and Lyft Drivers

Uber and Lyft drivers can reap several benefits by participating in car wrap advertising, but perhaps the biggest advantage is the opportunity to earn passive income. By partnering with companies for rideshare advertising campaigns, Uber and Lyft drivers receive payment for allowing ads to occupy space on their vehicles. The amount of income depends on various factors, such as the location, duration of the campaign, and the driver’s route.

Since the primary occupation of Uber and Lyft drivers is offering rides, car wrap advertising provides them with the flexibility to earn added income for what they already do during their regular work hours. They continue earning their regular income by providing rides, while the advertisements generate passive income. The driver’s primary role is to maintain their vehicle’s appearance, ensuring the ad remains in good condition.

“We prefer to hire rideshare and delivery drivers, but we also welcome business owners and commuters if they meet our mileage requirements,” says Longgrear. “To earn extra income with car wrap advertising, our drivers must be able to log at least 30 miles each day, 150 miles each week, and 450 miles each month.”

Drivers also benefit when a well-designed car wrap makes them stand out from other rideshare drivers, potentially increasing their popularity. This heightened visibility benefits not only the advertiser but also the driver.

Drivers have the freedom to select campaigns that align with their personal preferences. When passengers take notice of advertisements, it can spark conversations, create connections, and lead to a boost in tips.

How drivers can get started with car wrap advertising

To get started earning extra money through car wrap advertising, Uber and Lyft drivers should look for reputable car wrap advertising companies that connect drivers with potential advertisers. Before signing on, they should ensure that the platform has a good track record, pays drivers fairly, and provides clear guidelines for the advertising process.

As drivers research, they will want to investigate the requirements for qualifying their vehicle for car wrap advertising. “At Nickelytics, we are currently looking for drivers over the age of 18 with valid driver’s licenses, clean driving records, and 2018 cars or newer,” says Longgrear.

Once approved, drivers choose the advertising campaigns they want to participate in. They do this by reviewing available options and selecting campaigns that align with their preferences and the target audience they generally encounter during their rides.

When an advertising company selects a driver for a new campaign, it reaches out to schedule car wrap installation. This process usually takes a few hours and is performed by professionals to ensure a high-quality wrap.

“Once we choose you to participate in a campaign, we’ll put you in touch with the nearest car wrap installer,” Longgrear explains. “You coordinate your wrap installation, but we cover all the associated installation and removal costs.”

After the wrap is installed, drivers earn additional income based on the terms agreed upon with the advertising company. Payments vary depending on several factors.

“Our drivers’ pay varies depending on the length of the campaign and type of advertisement,” notes Longgrear. “Typically, our drivers boost their regular income by an extra $175 and $250 monthly. However, select campaigns can enable them to earn up to $500.”

Car wrap advertising presents a win-win situation for both Uber and Lyft drivers and companies looking to expand their reach. With minimal effort, drivers benefit from increased income and visibility while companies gain exposure to a broad audience. As this innovative advertising approach continues to gain traction, it presents an excellent opportunity for drivers to earn extra money while doing what they love: driving.