Business

Employee Appreciation Starts From Day One — How Cyberbacker Makes New Hire Onboarding Engaging

Published

2 years ago

March 10, 2023

The workplace has changed. With phenomena such as “quiet quitting” and “The Great Resignation” still shaping the modern working world and haunting CEOs, business leaders have made strides to appreciate their workforce better and improve retention.

Many businesses have prioritized employee appreciation initiatives from day one of their time with the company, integrating those initiatives into the onboarding process. According to experts, companies that employ a strategic approach towards experience and appreciation can expect up to 71% higher engagement from those employees.

“Being appreciated by your peers and your boss goes further than anyone could imagine,” says Harmony Nordgren, VP of US Operations at Cyberbacker, a company that supplies highly skilled virtual assistants. “Nobody wants to go to a job for 40 or more hours each week and not feel valued and appreciated.”

With appreciation making a noticeable difference in job satisfaction among staff and retention, Cyberbacker has put much thought and effort into its appreciation initiatives — all of which begin with the onboarding process.

From the word “hired”

From the first day that a new hire begins their position, it’s essential to let the company’s culture be known and felt. Appreciation and gratitude are part of a larger overall culture that makes up the backbone of the business’ approach to engagement.

Cyberbacker takes its role in training and onboarding new hires seriously, though they also like to inject a little fun into the process. This speaks to what it’s like to work at the company, and what new hires can expect going forward.

“We have a lot of fun with onboarding,” explains Nordgren. “It’s a long process, so we include interactive activities like ‘Embarrass the CEO’ where new team members can ask our CEO an embarrassing question.”

However, shaping their experience goes beyond having a little fun at the CEO’s expense. It needs to include deeper themes such as diversity and inclusion initiatives, technology and skill training, and the work/life balance that is at the top of most people’s wish lists.

Tokens of appreciation

To show its workforce how much they appreciate them, Cyberbacker focuses on several key areas of their talent pool’s life: wellness, team building, rest, and pay among them. “We offer HMO, we have a profit share program, paid time off, and we have a discounted loan program where we profit share the interest,” explains Nordgren. “We also do contests all the time to earn Cyberbacker merchandise, new tech, and cash rewards.”

The company also finds it imperative to work from a place of understanding that people do not quit their jobs, they quit their bosses. Cyberbacker’s leadership teams value a culture of appreciation as a cornerstone of their company, and it is a company-wide effort to keep that value sacred.

Employee appreciation goes beyond the basic elements. It is important to remember that their perspective is most important, not the CEO’s or the rest of the leadership team’s. The managers may believe a monthly pizza party is all that is needed to show their team that they care, but if they are never given paid time off or an opportunity to improve their skill sets, pizza just doesn’t cut it.

In today’s post-pandemic workplace, expectations may differ wildly from those even a few years ago. The balance of power has shifted in many ways, and what the new generation of workers want is to feel welcomed and appreciated at their place of work. This is an important factor in whether they decide to stay with that company — or move on. The days of employers simply counting ‘having a job’ as appreciation are over.

“With seemingly every company hiring everywhere they do business, you don’t want to lose an invaluable team member because you didn’t take the few extra minutes to ensure they felt appreciated,” says Nordgren, stressing a point that many businesses realize too late: currently, the market favors the talent out there. Jobs are plentiful, and many businesses — like Cyberbacker — are placing appreciation, experience and wellness as a top priority. This is leading to them attracting and retaining top talent.

Nordgren and other leaders at organizations are paving the way and showing that prioritizing the experience people have at work, only strengthens businesses. Employee experience and appreciation is not just a series of trending talking points but a new way of approaching business.

People expect to be acknowledged and appreciated for their talents and hard work. But it will be up to forward-thinking companies to step up to the plate and devise innovative and effective ways to show them that they matter.

Business

13 Reasons Investors Are Watching Phoenix Energy’s Expansion in the Williston Basin

Published

1 week ago

April 23, 2025

Matthew Wiles

As energy security becomes a growing priority in the United States, companies focused on domestic oil production are gaining attention from investors. One such company is Phoenix Energy, an independent oil and gas company operating in the Williston Basin, a prolific oil-producing region spanning North Dakota and Montana.

Phoenix Energy has established itself as a key player in this sector, expanding its footprint while offering structured investment opportunities to accredited investors. Through Regulation D 506(c) corporate bonds, the company provides investment options with annual interest rates ranging from 9% to 13%.

Here are 13 reasons why Phoenix Energy is attracting investor interest in 2025:

1. U.S. energy production remains a strategic priority

The global energy landscape is evolving, with a renewed focus on domestic oil and gas production to enhance economic stability and reduce reliance on foreign energy sources. The Williston Basin, home to the Bakken and Three Forks formations, continues to play a critical role in meeting these demands. Phoenix Energy has established an operational footprint in the basin, where it is actively investing in development and production.

2. Investment opportunities with fixed annual interest rates

Phoenix Energy bonds offer accredited investors annual interest rates between 9% and 13% through Regulation D 506(c). These bonds help fund the company’s expansion in the Williston Basin, where it acquires and develops oil and gas assets.

3. Record-breaking drilling speeds in the Williston Basin

Phoenix Energy has made significant strides in drilling efficiency, ranking among the fastest drillers in the Bakken Formation as of late 2024. By reducing drilling times, the company aims to optimize operations and improve overall production performance.

4. Expansion of operational footprint

Since becoming an operator in September 2023, Phoenix Energy has grown rapidly. As of March 2025, the company has 53 wells drilled and 96 wells planned over the next 12 months.

5. Surpassing production expectations

Phoenix Energy’s oil production has steadily increased. By mid-2024, its cumulative production had exceeded 1.57 million barrels, outpacing its total output for 2023. The company projected an exit rate of nearly 20,000 barrels of oil equivalent per day by the end of March 2025.

6. High-net-worth investor offerings

For investors seeking alternative investments with higher-yield opportunities, Phoenix Energy offers the Adamantium bonds through Reg D 506(c), which provides corporate bonds with annual interest rates between 13% and 16%, with investment terms ranging from 5 to 11 years, and a minimum investment of $2 million.

7. Experienced team with industry-specific expertise

Phoenix Energy’s leadership and technical teams include professionals with decades of oil and gas experience, including backgrounds in drilling engineering, land acquisition, and reservoir analysis. This level of in-house expertise supports the company’s ability to evaluate acreage, manage operations, and execute its long-term development plans in the Williston Basin.

8. Focus on investor communication and understanding

Phoenix Energy prioritizes clear investor communication. The company hosts webinars and provides access to licensed professionals who walk investors through the business model and operations in the oil and gas sector. These efforts aim to help investors better understand how Phoenix Energy deploys capital across mineral acquisitions and operated wells.

9. Managing market risk through strategic planning

The energy sector is cyclical, and Phoenix Energy takes a structured approach to risk management. The company employs hedging strategies and asset-backed financing to help mitigate potential fluctuations in the oil market.

10. Commitment to compliance

Phoenix Energy conducts its bond offerings under the SEC’s Regulation D Rule 506(c) exemption. These offerings are made available exclusively to accredited investors and are facilitated through a registered broker-dealer to support adherence to federal securities laws. Investors can review applicable offering filings on the SEC’s EDGAR database.

11. Recognition for business practices

As of April 2025, Phoenix Energy maintains an A+ rating with the Better Business Bureau (BBB) and is a BBB-accredited business. The company has also earned strong ratings on investor review platforms such as Trustpilot and Google Reviews, where investors often highlight clear communication and transparency.

12. A family-founded business with a long-term vision

Led by CEO Adam Ferrari, Phoenix Energy operates as a family-founded business with a focus on long-term investment strategies. The company’s leadership emphasizes responsible growth and sustainable development in the Williston Basin.

13. Positioned for long-term growth in the oil sector

With U.S. energy demand projected to remain strong, Phoenix Energy is strategically positioned for continued expansion. The company’s focus on efficient drilling, financial discipline, and structured investment offerings aligns with its goal of building a resilient and growth-oriented business.

Final thoughts

For investors looking to gain exposure to the U.S. oil and gas sector, Phoenix Energy presents an opportunity to participate in a structured alternative investment backed by the company’s operational expansion in the Williston Basin.

Accredited investors interested in learning more can attend one of Phoenix Energy’s investor webinars, which are hosted daily throughout the week. These sessions provide insights into market trends, risk management strategies, and investment opportunities.

For more information, visit the Phoenix Energy website.

Phoenix Capital Group Holdings, LLC is now Phoenix Energy One, LLC, doing business as Phoenix Energy. The testimonials on review sites may not be representative of other investors not listed on the sites. The testimonials are no guarantee of future performance or success of the Company or a return on investment. Alternative investments are speculative, illiquid, and you may lose some or all of your investment. Securities are offered by Dalmore Group member FINRA/SIPC. Dalmore Group and Phoenix Energy are not affiliated. See full disclosures.

This article contains forward-looking statements based on our current expectations, assumptions, and beliefs about future events and market conditions. These statements, identifiable by terms such as “anticipate,” “believe,” “intend,” “may,” “expect,” “plan,” “should,” and similar expressions, involve risks and uncertainties that could cause actual results to differ materially. Factors that may impact these outcomes include changes in market conditions, regulatory developments, operational performance, and other risks described in our filings with the U.S. Securities and Exchange Commission. Forward-looking statements are not guarantees of future performance, and Phoenix Energy undertakes no obligation to update them except as required by law.