Lifestyle

Entrepreneur Johannes Larsson says slow and steady wins the race

Published

3 years ago

September 13, 2022

Entrepreneur Johannes Larsson built his success step by step.

As the founder and CEO of Financer.com, a comparison engine for personal finance that is operating in 26 markets, Larsson said being successful isn’t about how much money you can make overnight or how fast you can grow your business, but rather how strong of a foundation you can build in a methodical, sustainable way.

“It has always been very gradual for me. When I opened Financer.com, things were going very slowly for the first three years. We stuck with it anyway,” he said. “Then, we had our breakthrough and were able to increase our revenue tenfold. And that momentum kept with us, so much so, that we were able to increase our revenue another 10 times the next year.”

That commitment has always been a part of Larsson, who was born in Sweden and moved to Malta at the age of 19. Having lived abroad the majority of his adult life, he currently spends most of his time in Cyprus, where his company is headquartered.

“I’ve always been a fan of being location independent, and because of that, I have built my business on the remote model, which allowed me to travel across 60 countries while building my business,” he said. “Our team consists of 54 intrapreneurs, who all have complete location independence and work from every corner of the world.”

Understanding the needs of his employees is an important aspect of his business, Larsson said, noting that his team consistently ranks work satisfaction as a nine out of 10.

“I really value having great people, but more so, that those people love working in our company,” he said. “Our average work satisfaction is almost at an all-time high, which has been one of the company’s milestone achievements.”

Perhaps the biggest tell-tale sign of employee dedication at Financer.com came during one of the most turbulent times in global history, the COVID-19 pandemic. Faced with an 80% drop in revenue, Larsson said the company was hit from many different angles and left him with some big decisions to make.

“We were bleeding money and the ‘right’ business decision would have been to let go of people,” he said. “Instead, we innovated ourselves out of it.”

Larsson said in addition to pivoting to new verticals that would prove more lucrative for the business during the global pandemic, he also asked his employees to take a temporary pay cut so that the company could keep everyone employed.

“They were all willing to do so, and we lowered our costs significantly for a period of time when we were really down,” he said. “We did not have to fire a single person.”

Larsson said the ability to count on his team he believes stems from the company culture he fosters to enable employees to live a life they genuinely love.

“I have always wanted to make work not feel like work, but rather, see it as living out a purpose. This is something I have already achieved personally. I love working, and I have no schedule whatsoever,” he said. “Not many people have the opportunity to create the exact job they want for themselves or live every day on their own terms. I don’t take that for granted. I want my team to have the same set up and feel like they’re doing something meaningful.”

Connect with Johannes Larsson on Instagram or at his website: www.johanneslarsson.com.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

6 days ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.