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Kristin Ihle Helledy Shares Advice for Up-and-Coming Runners

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When you visit with Kristin Ihle Helledy, her passion quickly becomes apparent. Like the joy of crossing the finish line first, her love for the sport of running is second to none. The Ph.D. in multicultural psychology is a six-time All-American runner who competed professionally as a Nike athlete. She pushed her mind and body to limits she didn’t even know existed.

She wants young runners to control the controllables and not let doubt and other thoughts creep in. “Here’s what I can control: my calm, my focus, and execute the plan that has been established,” she says.

Kristin Ihle Helledy was very young when she heard the crack of her first starting pistol. She was living in Florida when she heard an announcement about a mile-and-a-half fun run at her junior high school. She didn’t even know how to measure that distance, but she was intrigued. The school was giving out Coca-Cola products to the winner. Come in first place, leave with T-shirts and various goodies. She was sold.

She’d never run a lap in her life. She didn’t even have running shoes. She wore canvas sneakers with rubber bottoms and did not even know how far 1.5 miles actually was. That didn’t stop her; she was motivated.

 “And so I thought, yeah, I want that Coke T-shirt,” she recalls.

The first-time runner went out, ran the race — and won it. She beat all the other competitors, both girls and boys. And that was her introduction to running. The coach recruited her for cross-country and the rest is history. She calls it, “a pure freak accident that just happened.” If Coca-Cola weren’t offered as a prize, we wouldn’t be here right now.  

Hitting Her Stride

Today, Kristin Ihle Helledy uses her athletic and educational experience to strengthen others. She started a management consulting firm, Avant, to consult for NCAA teams and individual athletes. Her firm, Avant, works with businesses and leaders from all industries to accelerate performance, evelbate leader effectiveness and advance team capabilities. She also consults with a wide range of NCAA athletes and programs to enable performance and growth. 

 The nostalgia of the sport she loves keeps her vested in the successes of others. Whether it’s fans or beginning runners, she wants everyone to enjoy the experience. She believes fans are getting a chance to watch the best athletes in the world.

Experienced runners are already hitting their stride when it comes to training and exercise. They have their routines down. Kristin Ihle Helledy would advise up-and-coming runners to slow down in order to climb the ranks.

“I think if they’re very young, under the age of 18 or 19, I think: Be patient. Be focused and have a select person or persons to whom you listen. Everybody’s going to have an opinion. When you’re talented at a young age everybody wants a piece of you. So I would say find that one trusted person, listen to him or her, work to keep things simple and avoid overtraining,” says Kristin Ihle Helledy.

‘More Is Not Better’

Imagine advising a runner to slow down. But the thought behind that advice is that young athletes try to do too much at once.

 “There’s this general sentiment, in life, that ‘more is better’. If a little is good then more must be better. And physiologically it doesn’t work that way, more is not better,” she says.

Just because you feel like you can get more miles in, it doesn’t mean you should. Maybe recovery would help you better achieve your goals. You’re not trying to slow down your running times; you’re trying to train more effectively. So she advises applying what’s called stress adaptation – load your body with heavy duty training and then give it time to repair.

“Go ahead and load your body real hard, do a hard training day, whatever that is, and then make sure that you recover and understand that more is not better. What that means is you do not need to do back to back hard workout days. The body must recover so you can hit it hard again,” says the seasoned veteran, whose favorite event is the women’s 400-meter hurdles.

Kristin Ihle Helledy appreciates the speed, speed endurance, and technique all wrapped into that one event (400m hurdles). Anything from considering how many steps to take between hurdles to the speed of the foot race itself. It’s not a flat-out sprint, like the open 400. It’s an extremely taxing event — and her favorite.

Her days of competitive running at an elite level are over, but she knows what it takes for today’s runners to be successful. She still gets energized watching others compete. And she always cheers for Nike athletes.

“I’m still Nike — Nike’s the only thing I wear for footwear,” she says. “Being a fan is intense and exciting and it brings goosebumps, and you want to go out there to help push somebody along to a new personal best.”

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

What Makes Baden Bower’s Publicity Strategies Outshine the Competition?

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Baden Bower excels with its distinctive approach to securing client media placements within short timeframes, often as little as 72 hours. The company has differentiated itself from competitors, typically requiring weeks or months to ensure coverage. The company attributes its success to its unique value proposition and effective digital strategy.

The Power of Guaranteed Publicity

Baden Bower offers clients “guaranteed publicity” on prestigious platforms like Forbes, Vogue, and Business Insider. This bold promise attracts businesses and individuals looking to enhance their brand visibility. 

CEO AJ Ignacio reports that clients often see a 20-50% increase in website conversion rates after being featured on renowned platforms. The firm also reports a 685% year-over-year revenue increase in 2023, exceeding the industry’s 2-5% average growth rate.

Statistics show that companies engaging in regular PR activities see an average revenue increase of 23%. These companies also report a 53% rise in website traffic, highlighting the importance of PR in digital marketing and lead generation. A Holmes Report survey indicates that 79% of chief marketing officers believe earned media, secured through PR efforts, is more effective than traditional advertising in driving business results. Baden Bower’s service meets this growing demand for effective exposure.

Effective Digital Strategy Harnessed

Baden Bower’s digital strategy reflects its progressive approach. The company maintains a sleek, professional website displaying its “guaranteed publicity” service. Its online platform is optimized for user engagement, showcasing client success stories and detailed service explanations that enhance transparency and trust.

Some experts, however, caution that Baden Bower’s rapid service might not always reflect the complexities of media engagement. “Securing media placements involves building relationships with journalists and understanding their editorial priorities,” explains a veteran PR consultant. “While Baden Bower’s approach grabs attention, its long-term sustainability needs assessment.”

The Future of PR in the Digital Age

As PR evolves, Baden Bower remains innovative. With the global PR market projected to grow to over $133 billion by 2027, the company is well-positioned to capitalize on the increasing demand for effective communication and reputation management.

In 2030, trends like data-driven PR strategies, influencer marketing, and omnichannel approaches will dominate. Baden Bower’s readiness to adopt new technologies and trends will be crucial for its success. “We constantly explore new ways to help our clients stand out,” Ignacio asserts. “By adapting to our clients’ changing needs, we aim to redefine PR.”

While the effectiveness of Baden Bower’s strategies is yet to be fully realized, the company has disrupted traditional PR norms. With visibility and credibility at a premium, Baden Bower’s strategies may be the key to unparalleled client success.

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