Business

Entrepreneur Zain Kheraj Strikes Success With New Startup

Published

5 years ago

August 25, 2020

There’s a saying, ‘The enemy of innovation is comfortable complacency.’ Zain Kheraj lives by this motto. A dream is at the heart of any innovation. Zain’s dream was to be an entrepreneur. To live this dream, however, he first had to switch tracks: He had to leave his ‘day job,’ a job which was predicated on an earned University degree. Just as it took an inner drive to earn a degree, eventually changing life tracks required a constant, inner drive. This innate, strong, personal drive has paid off for this young entrepreneur, who now owns and runs multiple businesses, including TrustMySystem (TMS) – a sports consulting and analytics company.

Zain comes from an immigrant family where the prevailing expectation was to get a good education, enabling him to find a corporate job, and thus, to begin building a career path. He did start on that path, having earned a degree in finance at the University of Georgia, followed by securing a position at Berkshire Hathaway. Though he worked at this “great company” for nearly three years, he and his brother had started a side-business during that same time period. That side-business proved to be an awakening for Zain. At that three year mark, he could not leave Berkshire Hathaway, while also responsibly attending to the way of his heart! He, along with his brother, found that the true “master” to serve – their hearts – were embedded in entrepreneurship. “We chose to leave great companies in which we both had great stable futures to go all out on our passion. It was incredibly risky,” Zain mentioned.

During his three years at Berkshire Hathaway, while being a sports fanatic all his life, Zain recognized a gap in the sports betting market – a need for more transparency. So upon leaving his former profession, he and his brother, Farhaz, founded TrustMySystem (TMS). The company is grounded in providing its clients with all the facts, so they can make informed decisions, instead of doing what many handicappers do, and that is, to show you what they want you to see.

With TMS, they wanted to separate themselves from the competition by providing consistently great customer service in a professional and honest manner. This combination of passion, hard work, and transparency has netted them a lot of attention – especially from competitors who are quick to follow in their innovative footsteps. “We are trendsetters in our industry. Usually, when we start a product or a marketing campaign, others are quick to follow,” Zain added.

Despite the initial hesitancy from his parents in fully supporting Zain, the Atlanta-born entrepreneur managed to start up a real estate business and several other small businesses in addition to the TrustMySystem startup. Instead of focusing all his energy on one company, Zain continues to expand his portfolio and skills. He is currently involved in a number of real estate projects, and also hopes to break into the fast-food market. Currently, Zain hopes to open up his own chain of fast-food restaurants – something he has always been excited to try.

There’s a saying, “Where your treasure is, so will your heart be also.” For Zain, that treasure intimately involves the customer. Zain recently explained to aspiring entrepreneurs: Winning is about helping others, and with that, comes a customer-centric approach. He insists that it’s important to always keep things professional by making customer needs and queries a top priority and to stay focused on all the relevant details, to ensure that they are getting quality service.

Zain says that even if everything he had tried had failed, he wouldn’t have regretted a thing. Because he knew it was important to follow his aspirations and see where they could possibly lead.

If you want to know more about Zain and his company, you can follow his company’s Instagram page @trustmysystem and have a look at their website trustmysystem.com.

Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

Published

1 month ago

July 26, 2025

Matthew Wiles

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.