Lifestyle
Eric Oberembt Believes in Authenticity and Becoming The Human You Were Born To Be, Here’s Why
Authenticity and becoming the person you were born to be are highly desirable traits. Most people want to be appreciated for who they are. They want to be supported in becoming the human they were born to be. This endeavor contributes to a holistic well-being that makes you happier. What’s more, authenticity makes you feel fulfilled and boosts your self-esteem.
Eric Oberembt says that everyone should strive to become the human they were born to be. Relentless is his belief; Eric hosts a podcast where he tells people to keep it real or GTFO.
Eric is an entrepreneur, author, business coach, and keynote speaker. He owns several businesses, including D&M Roofing and Siding, in Omaha, NE. He is also the co-founder of the nonprofit “Roofers in Recovery,” the author of two books about residential and commercial roofing, and co-founder of the National Vendor Network “Advanced Roofing Technologies.”
Eric owns the podcast dubbed “Be Authentic or GTFO.” He started the podcast to create a comfortable space where people can have authentic conversations.
Why authenticity
Eric says that if there’s one thing he is sick and tired of, it’s the ‘fake,’ ‘look at me,’ inspirational bullshit. We are a society with people who are accustomed to putting on masks. We make excuses, and some avoid taking action for the fear that things may not work. We may think it’s okay to put on masks and avoid taking action, but to Eric, such behavior doesn’t help you or others.
Eric believes in authenticity because of his life experiences. About 13 years ago, this entrepreneur was struggling with alcohol addiction. Eric always fought alcoholism. But after two failed marriages, he fell into the depths of addiction with no end in sight but jail or death. He started selling cocaine, and at the age of 28, he got arrested for a 4th offense DUI while narrowly dodging drug charges. Eric was looking at 1-5 years in prison. However, after going to a 30-day rehab facility, the judge showed him mercy and didn’t give him the maximum penalty.
While in rehab, Eric says that he experienced this ‘aha’ moment that helped him face reality. It hit him that normal people don’t need rehab. The second time he came face to face with the truth was after a relapse. He got a blow to the head that night, and when he got home the next day, he looked at himself in the mirror and realized that things had to change.
Becoming the human you were born to be
Eric says that becoming the human you were born to be and embracing authenticity helps you achieve success. There may be a talent or a trade that you’re pretty good at but have been postponing as a business venture. When you finally realize that this skill is something you’re good at, you can set up a business that outperforms competitors.
According to Eric, you’re more likely to pursue your passions, believe in yourself, and have confidence in your opinions when you choose to be authentic. So how do you become authentic?
To Eric, you become authentic by being honest with yourself and others. Be confident and comfortable in expressing your own opinion, and keep an open mind about other people’s opinions.
Authenticity requires you to be self-aware. You must be mindful of how your upbringing, home, and environment influence your behavior. This calls for you to ask yourself the tough questions: Are you happy? Does your job give you satisfaction? At what times do you feel like your best self?
You were meant for success
Eric says that if he could take the garbage that was his life and use it to help other humans become the best versions of themselves, then anyone can do it. His life journey taught him never to be afraid to say what he thinks or how he feels about any subject. Eric also learned that others out there need help becoming the human they were born to be. This realization enabled Eric to help hundreds of people through his podcast, coaching, and speaking events.
Curious for more? Connect with Eric via his socials:
Lifestyle
Kat Marie Alvarez: Where Innovation Meets Regulation
Regulation is often thought of as a limitation, yet in healthcare, it also serves as a foundation for building models that endure. For Kat Marie Alvarez, Founder and CEO of KATALYST & CO, the framework of rules established by agencies like CMS (Centers for Medicare and Medicaid) and the OIG ( office of the Inspector General) create opportunities to design systems that are compliant, ethical, and transformative. Her approach demonstrates that regulation can be a platform for innovation when it is interpreted with both technical rigor and vision.
Kat’s 25-year career reflects this philosophy. A former nurse who advanced into executive leadership and strategy, she has led $2.7B+ P&L operations, advised on over $5B in healthcare transactions, and guided value based organizations including Innovacare, Cano Health, WellMed, Centene, and Humana through periods of exponential scaling. Her perspective combines clinical, financial, and regulatory experience, giving her a unique ability to design structures that support integrity and accountability while driving measurable outcomes.
Turning Statutes into Strategy
For Kat, regulation serves as a framework for building smarter and more ethical models. She interprets CMS guidance and OIG rules as levers for innovation, using them to advance integrity and accountability. With the CMS V28 risk adjustment model, Alvarez refined coding practices, strengthened clinical documentation, and structured risk frameworks that reward accuracy and elevate standards of care. In addressing RADV audits, she crafted strategies that protect stakeholders while keeping patient outcomes at the forefront. She aligns compliance, cost, and care in equal measure. Her current work as a contributor to the CMS IDea Challenge, an initiative focused on strengthening the foundation of trust in our system, further echoes her commitment to advancing regulations in ways that unlock innovation while safeguarding the integrity of care.
Her interpretive approach brings discipline and vision to every challenge. She engages stakeholders to redesign workflows that meet regulatory requirements and enhance the patient experience. Each policy becomes a mechanism to strengthen accountability and operational precision, shaping a system that is both compliant and humane.
Innovation Built Within Boundaries
At KATALYST & CO, this interpretive approach is carried into every project. Kat has integrated predictive analytics and AI-driven tools into care models, with safeguards that ensure interventions remain clinician-led and ethically sound. For example, AI flags in chronic disease management are connected to human-led actions that improve patient care. The result is a model that benefits from technology while preserving accountability and clinical integrity.
Staffing and infrastructure provide another example of her philosophy in action. By leveraging offshore BPO operations in Latin America, Asia, and Eastern Europe, KATALYST & CO extends capacity for health plans and providers. These expansions are carefully designed to meet data security, licensure, and jurisdictional requirements, ensuring that global reach is paired with local compliance. It is a system that balances scale with responsibility.
The Art of Influence Through Alignment
Kat often describes her role as translating complexity into clarity. Whether she is working with payers, providers, or investors, she builds consensus by grounding ambitious strategies in the language of statute. Value-based care models, utilization management programs, and clinical frameworks are designed to prove compliant ROI for stakeholders while maintaining patient focus.
Her approach begins with people. In integrations, partnerships, and platform builds, she respects legacy strengths, listens to frontline voices, and creates systems that are not only efficient but also trusted. This ensures that compliance does not feel like restriction, but like a structure that supports innovation and adoption.
Redefining the Future of Compliance and Care
KATALYST & CO is scaling with $10M in initial funding, expanded international operations, and a growing advisory portfolio. Under Kat’s leadership, the firm is showing how regulation can be a foundation for both innovation and durability. She demonstrates that lasting progress in healthcare is achieved by leaders who know how to design systems that are bold, ethical, and deeply human.
By approaching regulation as a guide rather than a limitation, Kat Alvarez is building models that prove compliance and innovation can move forward together. Her formula ensures that the future of healthcare is shaped not only by ambition, but also by trust and responsibility.
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