Business
Everything You Need to Know Before Starting Your Law Practice

Starting your law practice can be an incredibly rewarding experience, but it’s important to know what you’re getting yourself into. Before leaping, there are many things to consider, such as the cost of starting a practice, finding clients, and building a brand. Personal injury Lawyers of Kinney, Fernandez & Boire have a few pointers on everything you need to know before starting your own law practice!
Create a Business Plan
Launching your own law practice can be an exciting and rewarding experience. However, it’s essential to be prepared before you take the plunge. Creating a business plan is one of the most important steps in starting a successful law practice. A business plan will help you map your goals and objectives, identify your target market, and establish a marketing strategy. It will also force you to consider the potential challenges you may face and how to overcome them. Creating a business plan may seem daunting, but with some planning and research, it can be relatively straightforward. The best way to get started is to sit down and map out your goals for your practice.
Technology
Setting up your own law practice can be daunting, but with the right tools in place, it can also be immensely rewarding. Luckily, a wealth of technology is available to help you get your business up and running. From cloud-based document management systems to online appointment schedulers, there are plenty of options to choose from. A reliable case management system is one of the most important pieces of technology for your law practice. This will help you keep track of deadlines, filings, and client communications. It can also be used to generate reports and billable hours.
Cost
Starting your own law practice can be a daunting task. Not only do you have to worry about the cost of setting up your office, but you also have to consider the cost of marketing and advertising your new business. However, there are a few ways to keep costs down when starting your own practice. First, consider working from home. This can help reduce your overhead costs and allow you to keep your focus on building your client base. Second, think about partnering with another attorney. This can help to split the cost of office space and other expenses and provide you with a built-in referral network. Finally, make use of technology.
Clients
When growing a successful law practice, one of the most important things you can do is cultivate strong relationships with your clients. After all, without clients, there would be (no need for your services. So how can you go about building these vital relationships? It’s important to be communicative and responsive to your clients’ needs. You should also make an effort to get to know them on a personal level. This way, you can better understand their unique circumstances and provide them with the customized legal assistance they require. Always be professional and courteous in your dealings with clients.
Building A Brand
Building your own brand is essential for any law practice, but it can be incredibly challenging for sole practitioners. Without the support of a large firm, you have to make extra effort to make sure your name and reputation are known. But the benefits of a solid personal brand are well worth the investment. A good brand will give you an edge over the competition, attract more clients, and help you build a sustainable practice. Consider creating a website and social media accounts for your practice. You can also use traditional marketing techniques, such as print ads and direct mail.
Final Thoughts
Starting your own law practice can be a rewarding and challenging experience. But with some planning and preparation, you can set yourself up for success. With these tips from personal injury lawyers of Kinney, Fernandez & Boire, you’ll be on your way to building a successful practice.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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