Business

Financing vs. Leasing A Car: A Breakdown From Douglas Eze of Largo Financial Services

Published

4 years ago

October 1, 2021

If you’re interested in buying a car anytime soon, you may be wondering whether it’s best to finance it or lease it. There are many things to consider before making a decision that suits your lifestyle.

Here’s your guide to financing and leasing a car from wealth strategist Douglas Eze.

Leasing A Car

Leasing a car is good for people who don’t drive much or for people who have multiple cars.

For a middle-income American, there’s a lot to consider including out-of-pocket costs, mileage, and monthly payments.

While leasing may offer lower monthly payments, you’re still buying the car for the value of the car. If the car is $50,000, you’re leasing it for that same price. The major downside? You’re not receiving any discounts. Yes the finance guy will tell you that you will be paying lower because of the expected depreciation during the lease period and a possible benefit is that you can take it in for maintenance anytime you want, but, at the end of the day, when you lease a car, you’re not only paying more out-of-pocket each month, you’re also restricted by mileage.

Financing a car allows you to invest your money elsewhere. Your dollar today is more valuable than your dollar in the future. Your dollar today needs to be working for you and making you money.

Financing A Car

When financing a car, you own the car and get to keep it for as long as you want. If this is the option you choose, think about your financing options. Where do you want to finance it? How long do you want to finance the car?

Remember, a car cannot give you any equity. It’s more of a liability than it is an asset. Financing a car strategically offers you the opportunity to invest money elsewhere.

You may think that someone with a credit score of 850 whose income is over 7 figures would buy a car mostly or all up front. But, if they are wise, they won’t do this. Rather, they will finance for the longest term possible or allowed by the finance company. Again, it’s not that they can’t take a short loan term, because they most likely could, they do this because they are looking at the monthly out of pocket money. Here’s an example.

If someone purchases a $30,000 car, they are often presented with two loan options; 36 or 60 months. The 36 months option has an auto loan rate of 1.79%, resulting in a monthly payment of $857 and the total interest amount of $835 paid. The 60 months option, with a higher interest rate of 2.19%, results in a monthly payment of $528 and the total interest amount of $1700 paid.

Many will pick the 36 month option because of its low interest rate. However, the smarter decision would be to choose the 60 month one. Although you end up paying $865 more in interest total ($1700 minus $835), if you take the difference in the monthly payment, which is $329 a month ($857 minus $528), and save it, you will have $19,740 saved. Better yet, if you put it in an account that pays a 4% guaranteed interest, then the value will be $21,812. That’s WITH a $2072 interest earned.

The key is having access and control of your hard earned money. Keeping this example in mind, Douglas Eze can still show you how to pay off the car in 3 years without even making an extra payment.

Build Your Wealth Strategy With Financial Expert Douglas Eze

20 years ago, Douglas Eze founded Largo Financial Services. His calling is to equip individuals and families with the education and resources to build generational wealth. Douglas’ primary mission is to identify the areas his clients may be unknowingly throwing away money and empower them with the tools to begin saving for their future.

Largo Financial Services is Licensed in 50 states and the District of Columbia. To inquire about insurance, annuities, college plans, and tax-free retirement, schedule a free consultation with Douglas Eze and his team.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.