Business
Frankie Lee – Restoring Reputations

The internet has often been called an information superhighway. Through its networks, all sorts of data, ideas, and media are shared, replicated, and transferred in real time to billions of users around the world. By utilizing these capabilities, the internet has allowed us to communicate, transact, and interact with anyone around the world at any given time.
Aside from the speed and ease of internet activity, it is also able to amplify information by exposing it to a worldwide audience. When information becomes present on the internet, it more often than not becomes a part of public domain. Compounding this, the internet can disseminate knowledge at a breakneck pace never before seen in human history. When information becomes ‘viral’ on the internet, its spread becomes almost impossible to contain. Depending on the content, it can become even more like a virus, in that it becomes very virulent, dealing severe and long-lasting damage to those involved.
With widespread anonymity and little regulation, the roads of the information superhighway can often serve less as its utopian vision of free information and intercourse and more of a savage, lawless wasteland akin to ‘Mad Max.’ For anyone who engages in the internet, external threats can come in the form of hackers, scammers, and malicious groups or individuals that create and spread misinformation, either to achieve a specific goal or simply for the joy of spreading chaos. Threats can also come from within, with mistakes made even in the distant past being brought back to life, taken out of context, and amplified beyond a reasonable extent. Those in the spotlight, like companies, celebrities, and even smaller individuals, are all exposed to such dangers on a regular basis.
This explains the growing popularity of online reputation management (ORM) firms, which serve to clean, cultivate, and maintain their clients’ online reputations. In contrast to more traditional forms of PR, ORM has the added challenge of having to cope with the pace and the power of the internet. ORM firms have to react to threats before they spread and multiply on the World Wide Web, where they can quickly reach uncontrollable levels.
Established by former professional boxing trainer Frankie Lee, Content Removal distinguishes itself from the pack of similar firms by specializing in more advanced stages of ORM. The company specializes in its namesake, being able to remove potentially-damaging content from the largest social media websites, search engines, and review hosting sites. Google, Facebook, Bing, Instagram, and Twitter are just a few of the sites the company is able to purge of unwanted content. Beyond its specialty, Content Removal also provides content monitoring, brand protection, and reputation management services to serve as proactive measures of maintaining their clients’ reputations. Due to its quality of service and affordable rates, Content Removal has been the go-to ORM firm for big name brands like SWEAT and Saski, as well as celebrities like Australian of the Year nominee Brinkley Davies.
Content Removal’s success has always been rooted in its core values and motivation of giving people the right to control their own online reputations. Founder Frankie Lee cites one moment early in the company’s history, helping Dutch police take down a server hosting illicit pornography of thousands of people without their consent, as one of the company’s shining moments. Frankie hopes to further expand Content Removal so that he may help more people and increase his positive impact on the world.
Toward this goal, Frankie also developed Removed.ai, which aims to help aggrieved content creators, from large companies to individuals, take down instances of copyright misuse and piracy. Frankie also hosts The Frankie Lee Podcast, his personal avenue for helping others on their road to personal, professional, and entrepreneurial development. Frankie hopes that his podcast will give others the same winning mindset that drove him to the heights of success.
You can also learn more about Frankie Lee, his podcast, and his companies through his Instagram at @Frankielee, or by visiting his website.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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