Douglas James is a highly successful entrepreneur and marketing expert who uses digital marketing to empower entrepreneurs to grow their businesses. Known as the“High Ticket Client Guy”, he specializes in working with businesses that sell high-ticket products or services, and helps them retain high-paying customers. A high-ticket field he focuses on is the online educational space, working with online coaches and course owners who charge thousands of dollars for their services. According to James, anyone who charges less than that is simply wasting your time.
“I focused heavily on the coaching market because a lot of people are definitely willing to pay for education,” says James. “Those industries are changing the game. A lot of people are starting to realize that you don’t need to go to school for X number of years and go into tens of thousands of dollars of debt to succeed.”
As the job market continues to evolve at a rapid rate, many people are turning to online courses to learn modern business skills and digital techniques that traditional tertiary institutions do not provide. According to an article by Forbes, these skills are just as, if not more valued, as traditional degrees. “When hiring, companies are now recognizing the value of certifications that come from specialized providers, as opposed to solely prioritizing those from traditional institutions. These tertiary providers are known to be just as capable, or even more so, of providing training as universities and colleges.”
With so many different online courses available right now, it may be tempting to choose the cheaper option. However, according to James, by paying less you’re actually wasting your money, because you won’t be getting the quality and attention of higher-priced courses. “I’ve seen people sell their education for $1000, which is cheap. I feel like that’s a disservice to the end-user, because if you’re selling a course for $1000 and you’re selling it to hundreds or even thousands of people, how much time can you actually dedicate towards each customer?” he asks.
According to James, you need to charge more to do more. “I always educate our clients to charge $5k or even $10k for their educational product, because if you collect more money from the student, you can provide additional support,” he says. “You can provide weekly calls, or you can actually hire people to give them one-on-one support. If they have or have any questions or if they need something, they have someone to reach out to. People are willing to pay more for access instead of just a bunch of videos.”
In addition, more expensive courses will ensure more dedicated students. “From a consumer’s perspective, the more you pay, the more you pay attention,” says James.
Designing Secure Commercial Spaces Without Compromising Aesthetics
In the realm of commercial design, security and aesthetics often seem like opposing forces. Business owners and designers alike grapple with the challenge of creating spaces that not only captivate and inspire but also ensure the safety and security of assets and occupants. The good news is that integrating security features into commercial spaces without sacrificing visual appeal is entirely achievable. This blog post will delve into innovative design strategies that harmonise security with aesthetics, including a look at the best deadlocks for front doors in Australia, ensuring your commercial space is both beautiful and fortified.
Embracing Technology for Seamless Security
Modern technology offers a plethora of options for discreet yet effective security measures. For instance, advanced surveillance systems can be integrated into the architectural design in a way that they blend seamlessly with the environment. Smart locks and biometric access controls offer robust security without the clunky hardware, maintaining a sleek and modern aesthetic. Implementing these technologies not only elevates the security level of your commercial space but does so without disrupting its design flow.
Strategic Use of Materials and Design Elements
The choice of materials and design elements plays a crucial role in balancing security and aesthetics. High-strength materials such as tempered or laminated glass, for example, offer excellent security without compromising on the visual openness that glass provides. Similarly, incorporating natural barriers like decorative boulders or planters can serve as subtle physical deterrents while enhancing the space’s visual appeal.
Lighting: A Dual-Purpose Tool
Lighting is another powerful tool that serves both aesthetic and security purposes. Well-planned lighting can highlight architectural features and create a welcoming atmosphere while ensuring visibility and deterring unauthorised access after hours. Motion-sensor lighting, in particular, can be a discreet addition that enhances security without detracting from the design.
The Role of Deadlocks in Aesthetic Security
A critical aspect of securing any commercial space is the choice of locks, especially for front doors which are the primary entry and exit points. Deadlocks offer a high level of security, making them an essential feature for commercial spaces. However, selecting the right deadlock doesn’t mean you have to settle for a utilitarian look. Today, the market offers a variety of deadlock designs that complement any aesthetic, from modern minimalist to classic elegance. For those in Australia, choosing the best deadlocks for front doors involves considering both the security features and how the lock’s design integrates with your commercial space’s overall look.
Collaboration Between Security Experts and Designers
Achieving a balance between security and aesthetics often requires a collaborative approach. Security experts and interior designers need to work hand in hand from the early stages of the design process. This collaboration ensures that security measures are not afterthoughts but are integrated into the design in a way that complements the space’s aesthetic appeal.
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Designing secure commercial spaces without compromising aesthetics is not only possible but essential in today’s world. Remember, the goal is to integrate security seamlessly into the design, enhancing the user experience and ensuring peace of mind for both business owners and visitors. With thoughtful planning and collaboration, your commercial space can be a testament to the harmony that can exist between security and aesthetics.
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