Lifestyle

From marketing memes to marketing brands, Ahmad Yasir’s journey to perfection

Published

6 years ago

May 19, 2020

Ahmad Yasir, a serial entrepreneur, an investor and an LLC holder has proved himself as a reliable power in the realm of Instagram and beyond. With the rise of guerilla marketing, Ahmad availed of an opportunity to jumpstart his career at a very young age. From a degree in Biology to coding in Javascript, Ahmad started delving into the universe of sophisticated social media algorithms and viral content. Ahmad creates ad campaigns for companies on Instagram, Facebook, YouTube, and now Tik Tok, simultaneously managing his Instagram meme pages. As a familiar face in slapstick comedy, Ahmad knows that there are specific legal and precautionary measures to be taken prior to working with any client, organization, or entity. Ahmad Yasir has self-employed himself as a CEO and an expert of Instagram trade through the usage of social media platforms like Instagram influencer group chats, Discord, and Telegram.

Bouncing Back

Six years ago, when Instagram was the hottest topic for surpassing Twitter, Ahmad took the opportunity to create his Instagram meme pages. Aa a youngster, Ahmad’s childhood was humbly active and predominantly studious. He excelled in Maths and Science and so forth chose to graduate in Biology.

At the age of 22, he opted out of Biology to carve his career path. Instagram came as an extraordinary opportunity. He started his Instagram pages @reactions and @ghetto in 2015 to add a bit of humour in people’s mundane lives. Filled with hilarious videos, memes, quotes, photos, and captions, @reactions and @ghetto will take you down a veritable rabbit hole of web comedy. Connecting with people from all over the world through a single platform, each one packs big comedy into the smallest of places. Indeed, it’s not easy evoking laughter with a few seconds of video or a single photo, but Ahmad Yasir makes it happen over and over again. That’s what his Instagram meme accounts are all about.

Ahmad grew both of his pages organically starting from zero. With captivating content, broad audience appeal and consistent aesthetics, @reactions gained its first exponential growth with a whopping 5 million active followers. @ghetto is slowly gaining its pace as at 2.7 million active followers. With an enormous base of positive referrals, organic reach, and an impeccable reputation, Ahmad expanded his meme factory by acquiring @EPIC and @hood.

From Memes to Marketing

With the ability to go viral and increase brand exposure, Ahmad soon founded his company Instareach LLC, introducing brands to meme marketing. His mastery in viral content, meme marketing and sales in conversion has helped him handle high profile brands’ social media marketing. In no time, he started creating and coordinating paid advertisements for PUBG (Player’s Unknown Battle Grounds) and promoted ‘Game of War’ app to gain high downloads. Ahmad’s meme pages were recognized as an alternative to connect with a brand’s audience.

He further collaborated with Fashion Nova, a notoriously-edgy fashion brand worn by athletes, actors and artists and expanded its online reach. With his niche to grow brand reach through his skillsets, Ahmad gained a strong reputation for himself as a professional marketer.

Keeping up his harmony with the Biology degree and Instagram, Ahmad believes in expanding his boundaries to diversification. Ahmad’s scores in Biology were decent enough to help him land on a career, safe and sound. However, he chose a creative and flexible path for himself. Ahmad’s rational pursuit of Instagram algorithms is remarkable and innovative. The way he has mastered ROI, sales conversion tactics and engagement methodology is no less to rocket science. From funny memes to marketing brands, Ahmad stuck to one niche and strategy to fine-tune brands’ online presence. After having achieved so much, Ahmad has more he wishes to accomplish. From an ice-cream chain to making real estate investments, he does not want to have an ultimate goal.

Staying consistent on Social Media is a tough nut to crack. However, when you perceive your content as your audience, you’d exactly know their requirements. Ahmad Yasir @amad is one such example.

Lifestyle

Wanda Knight on Blending Culture, Style, and Leadership Through Travel

Published

1 week ago

December 24, 2025

Michelle Langton

The best lessons in leadership do not always come from a classroom or a boardroom. Sometimes they come from a crowded market in a foreign city, a train ride through unfamiliar landscapes, or a quiet conversation with someone whose life looks very different from your own.

Wanda Knight has built her career in enterprise sales and leadership for more than three decades, working with some of the world’s largest companies and guiding teams through constant change. But ask her what shaped her most, and she will point not just to her professional milestones but to the way travel has expanded her perspective. With 38 countries visited and more on the horizon, her worldview has been formed as much by her passport as by her resume.

Travel entered her life early. Her parents valued exploration, and before she began college, she had already lived in Italy. That experience, stepping into a different culture at such a young age, left a lasting impression. It showed her that the world was much bigger than the environment she grew up in and that adaptability was not just useful, it was necessary. Those early lessons of curiosity and openness would later shape the way she led in business.

Sales, at its core, is about connection. Numbers matter, but relationships determine long-term success. Wanda’s time abroad taught her how to connect across differences. Navigating unfamiliar places and adjusting to environments that operated on different expectations gave her the patience and awareness to understand people first, and business second. That approach carried over into leadership, where she built a reputation for giving her teams the space to take ownership while standing firmly behind them when it mattered most.

The link between travel and leadership becomes even clearer in moments of challenge. Unfamiliar settings require flexibility, quick decision-making, and the ability to stay calm under pressure. The same skills are critical in enterprise sales, where strategies shift quickly and no deal is ever guaranteed. Knight learned that success comes from being willing to step into the unknown, whether that means exploring a new country or taking on a leadership role she had not originally planned to pursue.

Her travels have also influenced her eye for style and her creative pursuits. Fashion, for Wanda, is more than clothing; it is a reflection of culture, history, and identity. Experiencing how different communities express themselves, from the craftsmanship of Italian textiles to the energy of street style in cities around the world, has deepened her appreciation for aesthetics as a form of storytelling. Rather than keeping her professional and personal worlds separate, she has learned to blend them, carrying the discipline and strategy of her sales career into her creative interests and vice versa.

None of this has been about starting over. It has been about adding layers, expanding her perspective without erasing the experiences that came before. Wanda’s story is not one of leaving a career behind but of integrating all the parts of who she is: a leader shaped by high-stakes business, a traveler shaped by global culture, and a creative voice learning to merge both worlds.

What stands out most is how she continues to approach both leadership and life with the same curiosity that first took her beyond her comfort zone. Each new country is an opportunity to learn, just as each new role has been a chance to grow. For those looking at her path, the lesson is clear: leadership is not about staying in one lane; it is about collecting experiences that teach you how to see, how to adapt, and how to connect.

As she looks to the future, Wanda Knight’s compass still points outward. She will keep adding stamps to her passport, finding inspiration in new cultures, and carrying those insights back into the rooms where strategy is shaped and decisions are made. Her legacy will not be measured only by deals closed or positions held but by the perspective she brought, and the way she showed that leading with a global view can change the story for everyone around you.