Lifestyle

From marketing memes to marketing brands, Ahmad Yasir’s journey to perfection

Published

5 years ago

May 19, 2020

Ahmad Yasir, a serial entrepreneur, an investor and an LLC holder has proved himself as a reliable power in the realm of Instagram and beyond. With the rise of guerilla marketing, Ahmad availed of an opportunity to jumpstart his career at a very young age. From a degree in Biology to coding in Javascript, Ahmad started delving into the universe of sophisticated social media algorithms and viral content. Ahmad creates ad campaigns for companies on Instagram, Facebook, YouTube, and now Tik Tok, simultaneously managing his Instagram meme pages. As a familiar face in slapstick comedy, Ahmad knows that there are specific legal and precautionary measures to be taken prior to working with any client, organization, or entity. Ahmad Yasir has self-employed himself as a CEO and an expert of Instagram trade through the usage of social media platforms like Instagram influencer group chats, Discord, and Telegram.

Bouncing Back

Six years ago, when Instagram was the hottest topic for surpassing Twitter, Ahmad took the opportunity to create his Instagram meme pages. Aa a youngster, Ahmad’s childhood was humbly active and predominantly studious. He excelled in Maths and Science and so forth chose to graduate in Biology.

At the age of 22, he opted out of Biology to carve his career path. Instagram came as an extraordinary opportunity. He started his Instagram pages @reactions and @ghetto in 2015 to add a bit of humour in people’s mundane lives. Filled with hilarious videos, memes, quotes, photos, and captions, @reactions and @ghetto will take you down a veritable rabbit hole of web comedy. Connecting with people from all over the world through a single platform, each one packs big comedy into the smallest of places. Indeed, it’s not easy evoking laughter with a few seconds of video or a single photo, but Ahmad Yasir makes it happen over and over again. That’s what his Instagram meme accounts are all about.

Ahmad grew both of his pages organically starting from zero. With captivating content, broad audience appeal and consistent aesthetics, @reactions gained its first exponential growth with a whopping 5 million active followers. @ghetto is slowly gaining its pace as at 2.7 million active followers. With an enormous base of positive referrals, organic reach, and an impeccable reputation, Ahmad expanded his meme factory by acquiring @EPIC and @hood.

From Memes to Marketing

With the ability to go viral and increase brand exposure, Ahmad soon founded his company Instareach LLC, introducing brands to meme marketing. His mastery in viral content, meme marketing and sales in conversion has helped him handle high profile brands’ social media marketing. In no time, he started creating and coordinating paid advertisements for PUBG (Player’s Unknown Battle Grounds) and promoted ‘Game of War’ app to gain high downloads. Ahmad’s meme pages were recognized as an alternative to connect with a brand’s audience.

He further collaborated with Fashion Nova, a notoriously-edgy fashion brand worn by athletes, actors and artists and expanded its online reach. With his niche to grow brand reach through his skillsets, Ahmad gained a strong reputation for himself as a professional marketer.

Keeping up his harmony with the Biology degree and Instagram, Ahmad believes in expanding his boundaries to diversification. Ahmad’s scores in Biology were decent enough to help him land on a career, safe and sound. However, he chose a creative and flexible path for himself. Ahmad’s rational pursuit of Instagram algorithms is remarkable and innovative. The way he has mastered ROI, sales conversion tactics and engagement methodology is no less to rocket science. From funny memes to marketing brands, Ahmad stuck to one niche and strategy to fine-tune brands’ online presence. After having achieved so much, Ahmad has more he wishes to accomplish. From an ice-cream chain to making real estate investments, he does not want to have an ultimate goal.

Staying consistent on Social Media is a tough nut to crack. However, when you perceive your content as your audience, you’d exactly know their requirements. Ahmad Yasir @amad is one such example.

Lifestyle

Why Classical Dance Is Thriving on Instagram

Published

20 hours ago

April 28, 2025

Michelle Langton

For centuries, classical dance forms like Bharatanatyam and Kathak have been treasured for their elegance, complexity, and storytelling prowess. But in recent years, these age-old traditions have found an unlikely stage: Instagram. From intricate mudras to rhythmic footwork, young dancers are captivating audiences worldwide, all in the span of a 60-second reel.

So, what’s fueling this revival of classical dance on a platform known for trends, filters, and viral challenges?

Instagram, with its visual-first format, has become an ideal space for artists to share their craft. Classical dance, rich in visual storytelling, translates beautifully into bite-sized performances that are accessible and engaging for modern audiences.

“Reels are short enough to grab attention but long enough to convey the essence of a classical piece,” says one of Spardha’s dance teachers, actively creating dance videos for the Instagram page of Spardha School of Music and Dance, an online platform for performing arts education. “You don’t need an elaborate stage or hours of performance; a simple backdrop and good lighting can bring your art to life.”

On Instagram, young dancers bring a fresh approach to traditional art. They skillfully blend classical compositions with trending audio tracks, often choreographing pieces that resonate with younger audiences.

These videos show how classical dance can be relevant in today’s world as young artists reinterpret popular songs in classical style. Such performances respect the tradition, make it accessible to a larger audience by making classical dance relatable.

Social media has also given classical dancers something they’ve never had before: a global audience. Platforms like Instagram allow Indian artists to reach audiences in the U.S., Europe, and beyond, fostering cultural exchange and appreciation.

And the feedback loop is immediate. Unlike traditional performances, which are confined to auditoriums and limited audiences, Instagram reels receive likes, comments, and shares in real time, creating a sense of community and encouraging more engagement.

The rise of online platforms for learning music and dance like Spardha School of Music and Dance has further fueled this trend. Spardha provides structured lessons in classical dance forms like Bharatnatyam and Kathak, and even Bollywood, making them accessible to young learners regardless of their location.

“Many of our students have taken what they’ve learned and showcased it online,” says a representative from Spardha. “It’s incredible to see them not just learn the art but also innovate and present it in ways that inspire others.”

By offering online classes, Spardha ensures that classical dance is no longer restricted to physical studios, enabling dancers to connect with their culture through dance no matter where they are in the world.

The success of classical dance on Instagram lies in its ability to blend heritage with modernity. The younger generation, armed with smartphones and a passion for preserving their roots, is making classical dance both aspirational and accessible.

Dance has always been about expression, and Instagram is just a new way of reaching people.