Lifestyle

From marketing memes to marketing brands, Ahmad Yasir’s journey to perfection

Published

5 years ago

May 19, 2020

Ahmad Yasir, a serial entrepreneur, an investor and an LLC holder has proved himself as a reliable power in the realm of Instagram and beyond. With the rise of guerilla marketing, Ahmad availed of an opportunity to jumpstart his career at a very young age. From a degree in Biology to coding in Javascript, Ahmad started delving into the universe of sophisticated social media algorithms and viral content. Ahmad creates ad campaigns for companies on Instagram, Facebook, YouTube, and now Tik Tok, simultaneously managing his Instagram meme pages. As a familiar face in slapstick comedy, Ahmad knows that there are specific legal and precautionary measures to be taken prior to working with any client, organization, or entity. Ahmad Yasir has self-employed himself as a CEO and an expert of Instagram trade through the usage of social media platforms like Instagram influencer group chats, Discord, and Telegram.

Bouncing Back

Six years ago, when Instagram was the hottest topic for surpassing Twitter, Ahmad took the opportunity to create his Instagram meme pages. Aa a youngster, Ahmad’s childhood was humbly active and predominantly studious. He excelled in Maths and Science and so forth chose to graduate in Biology.

At the age of 22, he opted out of Biology to carve his career path. Instagram came as an extraordinary opportunity. He started his Instagram pages @reactions and @ghetto in 2015 to add a bit of humour in people’s mundane lives. Filled with hilarious videos, memes, quotes, photos, and captions, @reactions and @ghetto will take you down a veritable rabbit hole of web comedy. Connecting with people from all over the world through a single platform, each one packs big comedy into the smallest of places. Indeed, it’s not easy evoking laughter with a few seconds of video or a single photo, but Ahmad Yasir makes it happen over and over again. That’s what his Instagram meme accounts are all about.

Ahmad grew both of his pages organically starting from zero. With captivating content, broad audience appeal and consistent aesthetics, @reactions gained its first exponential growth with a whopping 5 million active followers. @ghetto is slowly gaining its pace as at 2.7 million active followers. With an enormous base of positive referrals, organic reach, and an impeccable reputation, Ahmad expanded his meme factory by acquiring @EPIC and @hood.

From Memes to Marketing

With the ability to go viral and increase brand exposure, Ahmad soon founded his company Instareach LLC, introducing brands to meme marketing. His mastery in viral content, meme marketing and sales in conversion has helped him handle high profile brands’ social media marketing. In no time, he started creating and coordinating paid advertisements for PUBG (Player’s Unknown Battle Grounds) and promoted ‘Game of War’ app to gain high downloads. Ahmad’s meme pages were recognized as an alternative to connect with a brand’s audience.

He further collaborated with Fashion Nova, a notoriously-edgy fashion brand worn by athletes, actors and artists and expanded its online reach. With his niche to grow brand reach through his skillsets, Ahmad gained a strong reputation for himself as a professional marketer.

Keeping up his harmony with the Biology degree and Instagram, Ahmad believes in expanding his boundaries to diversification. Ahmad’s scores in Biology were decent enough to help him land on a career, safe and sound. However, he chose a creative and flexible path for himself. Ahmad’s rational pursuit of Instagram algorithms is remarkable and innovative. The way he has mastered ROI, sales conversion tactics and engagement methodology is no less to rocket science. From funny memes to marketing brands, Ahmad stuck to one niche and strategy to fine-tune brands’ online presence. After having achieved so much, Ahmad has more he wishes to accomplish. From an ice-cream chain to making real estate investments, he does not want to have an ultimate goal.

Staying consistent on Social Media is a tough nut to crack. However, when you perceive your content as your audience, you’d exactly know their requirements. Ahmad Yasir @amad is one such example.

Lifestyle

The Future of Social Dancing: How Latin Dance is Adapting to a New Generation

Published

6 days ago

August 21, 2025

Michelle Langton

Latin dance thrives on connection. The music, the partner, and the crowd all feed one another.

Today, that connection is shaped by a younger, digitally fluent generation, and few understand the shift better than Damian Guzman, founder of Bachata Sensual America (BSA). From prize-winning festivals to late-night socials, Guzman and BSA show how the scene is evolving without losing its roots.

Streaming steps, viral beats

A decade ago, beginners to Latin dance hunted for grainy DVD tutorials; now they unlock entire combinations on their phones. TikTok loops, YouTube shorts, and Instagram reels have compressed learning into snack-sized bursts.

Many of the artists signed on with Bachata Sensual America meet dancers where they scroll, posting slow-motion breakdowns and “follow-along” drills that rack up thousands of views. This approach addresses two key Gen Z demands: instant access and a clear path from screen to floor.

By allowing newcomers to practice at home before facing a packed room, the online channel lowers the fear barrier while seeding a desire for in-person connection.

Festivals as entry points, not finish lines

Digital discovery is only the first act. For many people, their real baptism happens at multi-day events where practice hours blur into sunrise socials.

BSA’s flagship Houston Bachata Sensual Festival returned on May 2^nd, 2025, with a follow-up week slated for Bachata Sensual Festival Chicago, September 4^th-9^th, 2025. Both weekends pair technique labs with mental-wellness talks and DJs specializing in bachata, mirroring the playlists in dancers’ earbuds.

That balance of skills and community is why independent reviewers named BSA one of the “Top Latin Dance Festivals in the United States” for 2025. Yet, for Damian, awards matter less than the message: a festival can feel world-class without pricing out college students. He keeps passes tiered, encourages volunteer shifts that offset costs, and prepares bootcamps for absolute beginners, ensuring the dance floor reflects the same diversity he sees online.

Teaching culture, not just choreography

Bachata’s recent boom owes much to its European reinvention. Damian experienced that surge firsthand while earning one of the first U.S. instructor certifications in the Bachata Sensual style. He returned determined to give American dancers the same blend of precision and musicality he had experienced abroad.

BSA classes devote equal time to connection cues, body mechanics, and the genre’s Dominican roots. That trifecta resonates with younger students who want authenticity, not just a viral dip.

“In class I tell people, ‘Technique is how you respect your partner; musicality is how you respect the song,’” Guzman said during a recent podcast. The line distills his mission: elevate standards while keeping the dance welcoming.

Building inclusive, mindful spaces

Generation Z brings new expectations around consent, identity, and mental health. BSA’s code of conduct spells out everything from appropriate touch to gender-neutral role selection. Security staff mediate conflicts quickly, and workshop leaders open sessions with grounding exercises to calm nerves. These actions might sound small, yet they remove friction that once pushed many newcomers away.

Damian argues that such policies go beyond ethics; they future-proof the scene. Normalizing role fluidity in Latin dance widens its talent pool and invites richer musical interpretations. By acknowledging anxiety and overstimulation — common concerns for digital natives — events can retain dancers who might otherwise retreat after their first crowded social.

Latin dance has never stood still, and its next evolution is already spinning under disco lights from Houston to Helsinki. With a phone in every pocket and a festival on every calendar, the gap between discovery and mastery keeps shrinking.

Damian Guzman and Bachata Sensual America illustrate what happens when tradition listens, adapts, and leads with purpose. The result is a scene ready for whatever beat the next generation drops — and a future where social dancing feels more connected, inclusive, and alive than ever.