Lifestyle

From marketing memes to marketing brands, Ahmad Yasir’s journey to perfection

Published

5 years ago

May 19, 2020

Ahmad Yasir, a serial entrepreneur, an investor and an LLC holder has proved himself as a reliable power in the realm of Instagram and beyond. With the rise of guerilla marketing, Ahmad availed of an opportunity to jumpstart his career at a very young age. From a degree in Biology to coding in Javascript, Ahmad started delving into the universe of sophisticated social media algorithms and viral content. Ahmad creates ad campaigns for companies on Instagram, Facebook, YouTube, and now Tik Tok, simultaneously managing his Instagram meme pages. As a familiar face in slapstick comedy, Ahmad knows that there are specific legal and precautionary measures to be taken prior to working with any client, organization, or entity. Ahmad Yasir has self-employed himself as a CEO and an expert of Instagram trade through the usage of social media platforms like Instagram influencer group chats, Discord, and Telegram.

Bouncing Back

Six years ago, when Instagram was the hottest topic for surpassing Twitter, Ahmad took the opportunity to create his Instagram meme pages. Aa a youngster, Ahmad’s childhood was humbly active and predominantly studious. He excelled in Maths and Science and so forth chose to graduate in Biology.

At the age of 22, he opted out of Biology to carve his career path. Instagram came as an extraordinary opportunity. He started his Instagram pages @reactions and @ghetto in 2015 to add a bit of humour in people’s mundane lives. Filled with hilarious videos, memes, quotes, photos, and captions, @reactions and @ghetto will take you down a veritable rabbit hole of web comedy. Connecting with people from all over the world through a single platform, each one packs big comedy into the smallest of places. Indeed, it’s not easy evoking laughter with a few seconds of video or a single photo, but Ahmad Yasir makes it happen over and over again. That’s what his Instagram meme accounts are all about.

Ahmad grew both of his pages organically starting from zero. With captivating content, broad audience appeal and consistent aesthetics, @reactions gained its first exponential growth with a whopping 5 million active followers. @ghetto is slowly gaining its pace as at 2.7 million active followers. With an enormous base of positive referrals, organic reach, and an impeccable reputation, Ahmad expanded his meme factory by acquiring @EPIC and @hood.

From Memes to Marketing

With the ability to go viral and increase brand exposure, Ahmad soon founded his company Instareach LLC, introducing brands to meme marketing. His mastery in viral content, meme marketing and sales in conversion has helped him handle high profile brands’ social media marketing. In no time, he started creating and coordinating paid advertisements for PUBG (Player’s Unknown Battle Grounds) and promoted ‘Game of War’ app to gain high downloads. Ahmad’s meme pages were recognized as an alternative to connect with a brand’s audience.

He further collaborated with Fashion Nova, a notoriously-edgy fashion brand worn by athletes, actors and artists and expanded its online reach. With his niche to grow brand reach through his skillsets, Ahmad gained a strong reputation for himself as a professional marketer.

Keeping up his harmony with the Biology degree and Instagram, Ahmad believes in expanding his boundaries to diversification. Ahmad’s scores in Biology were decent enough to help him land on a career, safe and sound. However, he chose a creative and flexible path for himself. Ahmad’s rational pursuit of Instagram algorithms is remarkable and innovative. The way he has mastered ROI, sales conversion tactics and engagement methodology is no less to rocket science. From funny memes to marketing brands, Ahmad stuck to one niche and strategy to fine-tune brands’ online presence. After having achieved so much, Ahmad has more he wishes to accomplish. From an ice-cream chain to making real estate investments, he does not want to have an ultimate goal.

Staying consistent on Social Media is a tough nut to crack. However, when you perceive your content as your audience, you’d exactly know their requirements. Ahmad Yasir @amad is one such example.

Lifestyle

Why Derik Fay Is Becoming a Case Study in Long-Haul Entrepreneurship

Published

1 week ago

July 2, 2025

Michelle Langton

Entrepreneurship today is often framed in extremes — overnight exits or public flameouts. But a small cohort of operators is being studied for something far less viral: consistency. Among them, Derik Fay has quietly surfaced as a long-term figure whose name appears frequently across sectors, interviews, and editorial mentions — yet whose personal visibility remains relatively limited.

Fay’s career spans more than 20 years and includes work in private investment, business operations, and emerging entertainment ventures. Though many of his companies are not household names, the volume and duration of his activity have made him a subject of interest among business media outlets and founders who study entrepreneurial longevity over fame.

He was born in Westerly, Rhode Island, in 1978, and while much of his early career remains undocumented publicly, recent profiles including recurring features in Forbes — have chronicled his current portfolio and leadership methods. These accounts often emphasize his pattern of working behind the scenes, embedding within businesses rather than leading from a distance. His style is often described by peers as “operational first, media last.”

Fay has also become recognizable for his consistency in leadership approach: focus on internal systems, low public profile, and long-term strategy over short-term visibility. At 46 years old, his posture in business remains one of longevity rather than disruption a contrast to many of the more heavily publicized entrepreneurs of the post-2010 era.

While Fay has never publicly confirmed his net worth, independent analysis based on documented real estate holdings, corporate exits, and investment activity suggests a conservative floor of $100 million, with several credible indicators placing the figure at well over $250 million. The exact number may remain private but the scale is increasingly difficult to overlook.

He is also involved in creative sectors, including film and media, and maintains a presence on social platforms, though not at the scale or tone of many personal-brand-driven CEOs. He lives with his long-term partner, Shandra Phillips, and is the father of two daughters — both occasionally referenced in interviews, though rarely centered.

While not an outspoken figure, Fay’s work continues to gain media attention. The reason may lie in the contrast he presents: in a climate of rapid rises and equally rapid burnout, his profile reflects something less dramatic but increasingly valuable — steadiness.

There are no viral speeches. No Twitter threads drawing blueprints. Just a track record that’s building its own momentum over time.

Whether that style becomes the norm for the next wave of founders is unknown. But it does offer something more enduring than buzz: a model of entrepreneurship where attention isn’t the currency — results are.