Health

Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Published

3 years ago

February 28, 2023

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.

The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign

Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.

“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”

Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”

Frontier Dental Lab’s DTC marketing in action

Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.

Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”

Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”

Frontier Dental Lab builds trust between dentists and patients

For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.

“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”

Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.

“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”

Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.

Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”

In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”

Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”

Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.

Health

Addressing Common Myths About Vitamins and Supplements by Amanda Tirado

Published

2 days ago

December 12, 2025

Michelle Langton

The wellness industry is filled with advice about vitamins and supplements, but not all of it is accurate. Many people rely on supplements for better health, but misunderstandings about how they work can lead to wasted money or even potential harm. Amanda Lorena Tirado, founder of Xmy, is passionate about educating people on making smarter supplement choices. Her company focuses on high-quality, effective products while also giving back to the community through charitable initiatives. Let’s break down some of the most common myths about vitamins and supplements so you can make informed decisions.

One of the biggest myths is that all supplements work the same way, regardless of how they are taken. Many don’t realize that traditional pills and capsules have to pass through the digestive system, where stomach acid and enzymes break them down. This can significantly reduce the amount of nutrients your body actually absorbs.

In contrast, oral strips and liquid supplements enter the bloodstream more quickly, making them more effective. For example, vitamin B12 is often poorly absorbed in pill form but is much more bioavailable in liquid or sublingual forms. Choosing the right delivery method is just as important as picking the right supplement.

Another misconception is that supplements can replace a healthy diet. Many people assume taking a daily multivitamin covers all their nutritional needs, but that’s not how the body works. Supplements are designed to support a good diet, not replace it. Whole foods provide more than just vitamins, they contain fiber, antioxidants, and other compounds that work together to benefit your health.

For example, an orange does not just offer vitamin C. It also provides fiber, flavonoids, and other nutrients that enhance absorption and support overall health. Research has shown that people who get their nutrients from food rather than supplements tend to have better long-term health outcomes. So while supplements can help fill gaps in your diet, they should not be your primary source of nutrients.

Many people also assume that if a supplement is labeled as “natural,” it must be better and safer. But that’s not necessarily true. The term “natural” is often used as a marketing tool rather than an indicator of quality or safety.

Some natural ingredients can be harmful, especially in high doses or when mixed with certain medications. On the flip side, some synthetic nutrients are actually more stable and easier for the body to absorb. The key is to choose well-researched, high-quality supplements from reputable brands rather than relying on misleading labels.

Another dangerous myth is that taking more vitamins means better health. Some believe that if a little is good, a lot must be even better, but that’s not always the case.

Certain vitamins, especially fat-soluble ones like A, D, E, and K, can build up in the body and become toxic if taken in excessive amounts. Too much vitamin A, for example, can lead to liver damage, while excessive vitamin D can cause kidney problems. Even water-soluble vitamins like B-complex and C can cause side effects in very high doses, such as nerve issues or stomach discomfort. Moderation is key when it comes to supplementation.

At Xmy, the focus is not just on convenience, it’s about real impact. The company is committed to producing supplements that prioritize effectiveness and bioavailability. But their mission goes beyond selling products.

Misinformation about supplements is everywhere, but being informed is the best way to make smarter health choices. The way a supplement is absorbed matters as much as what’s in it. A balanced diet is still the foundation of good health, and more vitamins don’t always mean better results.

Xmy is changing the way people think about supplements. Amanda and her team believe that good health is not just about what you take, it’s about making informed choices and supporting brands that genuinely care. Choosing the right supplements means choosing a brand that stands for something bigger. With Xmy, you are not just improving your health, you are supporting a company that is making a real difference.