Health

Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Published

1 year ago

February 28, 2023

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.

The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign

Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.

“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”

Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”

Frontier Dental Lab’s DTC marketing in action

Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.

Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”

Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”

Frontier Dental Lab builds trust between dentists and patients

For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.

“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”

Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.

“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”

Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.

Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”

In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”

Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”

Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.

Health

How Circuhealth Clinic’s Treatment Will Benefit You: A Comprehensive Guide

Published

2 weeks ago

July 15, 2024

Michelle Langton

Maintaining optimal health can be challenging in the modern world. Busy lifestyles, poor dietary habits, and the stress of daily life can all contribute to a decline in our overall well-being. Circuhealth Clinic Clinic, led by the renowned Nadia Nassif, offers a holistic approach to health by improving circulatory health through various advanced, non-invasive treatments.

The Importance of Circulatory Health

Circulatory health is fundamental to overall wellness. The circulatory system is responsible for delivering oxygen and nutrients to every cell in the body and removing waste products. When this system is compromised, it can lead to a host of health issues, including chronic fatigue, poor skin health, and even cardiovascular diseases. Improving circulation can enhance energy levels, support organ function, and promote overall vitality.

Personalized Exercise Programs

One of the cornerstones of Circuhealth Clinic’s approach is the creation of personalized exercise programs. These programs are not one-size-fits-all; instead, they are tailored to meet the unique needs of each individual. Personalized exercise programs can significantly enhance circulatory health by boosting blood flow, which delivers essential nutrients and oxygen to tissues and organs.

For instance, regular physical activity strengthens the heart, improves circulation, and helps regulate weight. A tailored exercise program can reduce the risk of injuries, increase motivation by aligning with specific fitness goals, and provide consistent progress tracking for optimal results. This personalized attention ensures that you are not only getting fitter but also healthier in the most efficient way possible.

Detoxification Treatments

Detoxification treatments are another vital aspect of Circuhealth Clinic’s offerings. These treatments are designed to remove toxins that impair circulation, thus enhancing overall health. Circuhealth Clinic detoxification protocols include Hydration Therapy, Detox Diets, Herbal Supplements, and antioxidant consumption.

Hydration Therapy: Drinking plenty of water and hydrating fluids helps flush out toxins, promoting better circulation.
Detox Diets: Consuming a diet rich in fruits, vegetables, and whole grains, while avoiding processed foods and sugars, supports the body’s natural detoxification processes.
Herbal Supplements: Using herbs like milk thistle, dandelion root, and burdock root, known for their detoxifying properties, supports liver function and toxin elimination.

By incorporating these detoxification treatments, Circuhealth Clinic helps to ensure that your body is free from harmful toxins, thus improving circulatory health and overall well-being.

Stress Reduction Techniques

Stress can significantly impact circulatory health. High-stress levels increase cortisol production, leading to various health issues such as high blood pressure, weakened immune function, and poor skin health. Circuhealth Clinic employs several stress reduction techniques to help manage and reduce stress, thereby supporting circulatory health.

For example, the 54321 method is a grounding exercise designed to manage acute stress and reduce anxiety. This method involves identifying five things you can see, four things you can touch, three things you can hear, two things you can smell, and one thing you can taste. This technique can be particularly useful before bedtime to promote relaxation and improve sleep quality.

Other stress reduction techniques include meditation, deep breathing exercises, and yoga. These practices help calm the mind, reduce cortisol levels, and improve overall mental health, supporting better circulatory health.

Importance of a Healthy Diet

A healthy diet is crucial for maintaining good circulatory health. Circuhealth Clinic emphasizes the importance of eating a balanced diet with plenty of fruits, vegetables, whole grains, and lean proteins. Such a diet can help reduce the risk of chronic diseases, improve energy levels, and support overall health.

For those looking to manage hypertension, Circuhealth Clinic suggests a specific dietary approach:

10 Hours Before Bed: No more caffeine.
3 Hours Before Bed: No more food or alcohol.
2 Hours Before Bed: No more work.
1 Hour Before Bed: No more screen time.
0: Number of times you hit the snooze button.

This structured approach helps regulate blood pressure and promotes better sleep, both essential for good circulatory health.

Conclusion

Circuhealth Clinic Clinic, under the expert guidance of Nadia Nassif, offers a holistic approach to health that focuses on improving circulatory health through personalized exercise programs, detoxification treatments, stress reduction techniques, and advanced diagnostics. By addressing the underlying causes of health issues and providing tailored treatment plans, Circuhealth Clinic helps individuals achieve optimal health and well-being.

Whether you are looking to manage a chronic condition, improve your overall health, or simply enhance your quality of life, Circuhealth Clinic’s comprehensive approach offers a path to better health. Embrace these treatments and lifestyle changes to experience the full benefits of improved circulatory health and overall wellness.