Health

Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Published

2 years ago

February 28, 2023

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.

The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign

Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.

“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”

Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”

Frontier Dental Lab’s DTC marketing in action

Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.

Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”

Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”

Frontier Dental Lab builds trust between dentists and patients

For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.

“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”

Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.

“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”

Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.

Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”

In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”

Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”

Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.

Health

Finding Your Best Fit: Are GLP-1 Medications Right for Your Weight Loss Journey?

Published

1 day ago

July 2, 2025

Michelle Langton

Over the past few years, a class of drugs known as glucagon-like peptide-1 (GLP-1) receptor agonists has been gaining attention, not only for treating type 2 diabetes but also in the field of weight management.

With obesity affecting “at least one in five adults (20%) in each U.S. state,” according to the CDC, many individuals are seeking effective solutions that can complement diet and exercise. Two of the most discussed options are GLP-1 injections for weight loss and GLP-1/GIP for weight loss, both of which have shown promising results.

However, deciding if these medications are right for you isn’t a one-size-fits-all process; it’s essential to determine if GLP-1s are right for you to get you to be your best self in 2025. SimpleFixRx — a healthcare service dedicated to personalized options — can help you explore GLP-1s therapy as part of your 2025 broader health plan.

Understanding GLP-1 receptor agonists

GLP-1 receptor agonists were initially designed to help regulate blood sugar in individuals with type 2 diabetes by mimicking a hormone that controls insulin secretion, slows digestion, and reduces appetite. The recent spotlight on GLP-1 injectors for weight loss and GLP-1/ GIP for weight loss stems from studies showing that these medications can help many people achieve significant, sustained weight loss — often in the 10-15 percent range or more of their body weight — when paired with healthier eating habits and increased physical activity.

Key benefits:

Enhanced blood sugar control: For individuals with type 2 diabetes, these medications can significantly lower hemoglobin A1C levels.

Appetite regulation: By slowing gastric emptying and impacting appetite signals, GLP-1s can help reduce unhealthy food cravings.

Possible cardiovascular benefits: Some research suggests that certain GLP-1s may offer heart-protective effects, reducing the risk of cardiac events.

Who can benefit from GLP-1?

GLP-1 receptor agonists have emerged as a promising option for individuals facing various metabolic and weight-related challenges. Whether you’re dealing with type 2 diabetes or seeking a meaningful way to jump-start weight loss, therapies like GLP-1/ GIP for weight loss and GLP-1 injections for weight loss could help bridge the gap where traditional diet and exercise might fall short.

Individuals with type 2 diabetes

GLP-1s remain a staple in controlling high blood sugar for patients who’ve struggled with traditional oral medications or lifestyle measures alone. If you have type 2 diabetes, speak with your healthcare provider to see if adding a GLP-1 might improve your overall management plan.

Those with obesity or weight-related health concerns

If your body mass index (BMI) is 30 or above — or you’re overweight (BMI 25–29.9) and have additional complications like prediabetes, hypertension, or high cholesterol — GLP-1s might be a strong consideration. The appetite-suppressing effects often help jump-start weight loss.

People seeking a catalyst for lifestyle changes

Even if you haven’t succeeded with traditional diets or exercise routines, medications such as GLP-1/ GIP for weight loss or GLP-1 injections for weight loss may help you regain momentum. Still, a commitment to long-term lifestyle improvements — such as more balanced eating and regular physical activity — is vital to achieving the best results.

Patients with hard-to-control metabolic factors

Some people face genetic or metabolic hurdles that make weight management exceptionally challenging. GLP-1s can help bridge that gap, providing extra support where willpower and standard lifestyle interventions might not suffice on their own.

By combining medical guidance, like that from the experts of SimpleFixRx, with regular follow-ups and a commitment to healthier habits, eligible patients may find these therapies to be a game-changer in achieving sustainable weight management and better overall health.

GLP Squared

Some compound pharmacies are now combining options for GLP medications, allowing for the microdosing of a combination of GLP and GLP1/GIP. Microdosing has numerous benefits for patients, including reduced nausea, a more steady release of medication, and decreased inflammation, among others. SimpleFix does offer GLP squared, and it is less expensive than GLP1/ GIP alone.

The SimpleFixRx approach

SimpleFixRx specializes in providing personalized healthcare solutions, including access to GLP-1 therapies, through a convenient, patient-centered platform. Their team of licensed healthcare providers works closely with patients to:

Assess eligibility: SimpleFixRx professionals review each patient’s medical history, lifestyle habits, and specific health goals to determine if GLP-1 therapy is appropriate.

Offer comprehensive care plans: Beyond prescribing medications, SimpleFixRx aims to create a holistic approach that includes nutritional guidance and exercise plans, ensuring GLP-1 therapy is supported by healthier daily habits.

Monitor progress: Through regular follow-up appointments, patients can collaborate with the SimpleFixRx team to fine-tune their regimen and address any side effects or emerging concerns.

Potential side effects and considerations

While GLP-1s offer noteworthy benefits, they aren’t free of potential drawbacks. The most frequently reported side effects include nausea, diarrhea, and, in some cases, vomiting — especially when first beginning treatment — but these often ease as your body adjusts. Other, more serious risks include pancreatitis or gallbladder issues, though these are generally less common.

Your medical history and personal goals should guide any decision to start GLP-1 therapy. Certain gastrointestinal or thyroid conditions, for instance, could make these medications less suitable. Women who are or might become pregnant also need specialized guidance, as safety data for pregnancy remains limited.

Making the decision with SimpleFixRx

Dr. Garrett H. Garner, M.D., F.A.C.O.G., a board-certified OB/GYN with over two decades of experience in North Texas, highlights the importance of individualized care. “We take the time to review each patient’s medical history, dietary habits, and long-term health objectives. Medications like GLP-1/ GIP or GLP-1 can be game-changers — but they work best within a broader strategy that includes nutrition, exercise, and regular follow-up.”

Before you opt for any GLP-1 medication, consider asking your healthcare provider or a service like SimpleFixRx these five questions:

“Am I a good candidate for GLP-1s based on my health profile?”
“How will this therapy interact with other treatments or conditions I have?”
“What lifestyle changes, if any, should I implement to maximize the benefits?”
“Which medication — GLP-1/ GIP vs. GLP-1 — would best suit my needs?”
“How often should I schedule follow-up appointments to assess progress and adjust my treatment plan?”

By partnering with a dedicated healthcare service like SimpleFixRx, you can gain access to expert guidance, personalized care plans, and ongoing support — all crucial components to long-term success.

These therapies are tools, not magic solutions, as sustainable progress often hinges on a combination of effective medication, mindful eating, regular physical activity, and consistent medical oversight. However, with the proper support structure and commitment, GLP-1 medications can be a transformative part of your journey toward better health.