Health
Frontier Dental Lab’s Direct-to-Consumer Marketing Connects Dentists and Patients

Dr. Caylin Frye, a cosmetic dentist at Mid-City Smiles in New Orleans, has worked in the dental industry for over two decades. In all that time, she has never had a dental lab bring a patient to her office door. However, that’s exactly what happened when Frontier Dental Lab Group connected her with Ignacia Soto-Aguilar.
The inspiration behind Frontier Dental Lab’s direct-to-consumer campaign
Gil Villavecer, Chief Marketing Officer at Frontier Dental Lab Group, was well aware of two key factors influencing Frontier’s marketing strategy. First, he knew his clients were dentists who tended to stick to traditional marketing methods as simple as word of mouth. Second, he knew that most people didn’t realize dental labs even existed. For these reasons, labs like Frontier have historically been absent from the direct-to-consumer marketing space.
“I like to be a trailblazer,” says Villavecer. “My lightbulb moment came when I realized that we have far more horsepower than the average dentist. After all, what dental office has a full-time marketing department? To better serve our dentists, I shifted our approach to a direct-to-consumer campaign.”
Villavecer’s first hurdle was introducing Frontier Dental Lab Group to a public that, up until that point, had been unaware of its existence. In general, dental labs have avoided digital marketing, but Villavecer knew the internet was the only way forward. So, Frontier uploaded educational clips to YouTube and fired up an Instagram account with a new mission to “Educate, Entertain, and Connect.”
Frontier Dental Lab’s DTC marketing in action
Frontier Dental Lab’s most innovative initiative is its Smile Simulations. Through this program, potential patients upload selfies to Frontier’s website and receive before and after pictures showing the possibilities of a smile makeover.
Soto-Aguilar first encountered Frontier Dental Lab through the Smile Simulation initiative and was blown away by her digital makeover. “The assessment was so quick and personal,” she remembers. “I received my before-and-after shots in an hour, and I couldn’t believe the amount of detail that Frontier put into it. That was my first insight into how much Frontier cares about its patients. They enabled me to visualize exactly how I would look with a new smile.”
Along with the Smile Simulation, Frontier Dental Lab sent a list of seven Trusted Frontier Dentists in Soto-Aguilar’s area who could make her simulation a reality. “We try to make research easy for people,” says Gil. “We believe that educated consumers are the best consumers.”
Frontier Dental Lab builds trust between dentists and patients
For convenience, Frontier linked each cosmetic dentist’s Instagram profile. When Soto-Aguilar clicked on Dr. Frye’s Instagram account, she felt an instant connection.
“Dr. Frye and I are both artists,” she explains. “I saw the care she put into her online presence and knew I would be in good hands. In this digital world, we put our work out there to show our clients what they can expect before we ever meet them. It’s visual and very intimate.”
Soto-Aguilar’s trust in Dr. Frye grew with every new piece of information she learned. She scanned through before and after shots of smiling patients and read a feature article about Dr. Frye dancing with her clients. Above all, she was struck by Dr. Frye’s honesty in describing her practice.
“I felt like I already knew her,” recalls Soto-Aguilar. “She wasn’t trying to sell anything to me. She was just talking about her passion for beautiful smiles.”
Within two days of uploading her selfie to Frontier Dental Lab’s Smile Simulation Center, Soto-Aguilar was talking with Dr. Frye in her office as if they had known each other for years. At that consultation, she scheduled an appointment for 20 veneers.
Dr. Frye says this is the most straightforward case she has closed in 21 years because of the foundation of trust established before the consultation. “Ignacia contacted me through the email from Frontier Dental Lab and was so excited that she even brought the smile simulation to our consultation. By the time we met, she trusted my work as a cosmetic dentist and Frontier’s work as a dental lab.”
In fact, Dr. Frye was so thrilled about the direct-to-consumer marketing that connected her to Soto-Aguilar that she shot a text to Villavecer that day: “Hey, Gil! Super cool story! A patient went through the smile simulation on your site, you sent her my info, and she’s coming in tomorrow. That’s the power of your marketing in the flesh!”
Villavecer counts that among the most exciting messages he has ever received. The only one he might enjoy more came days later from Soto-Aguilar. Along with pictures of her new smile, she texted: “Hi, Gil! You’ll love to see this! My smile is just how you imagined it!”
Currently, Frontier is focusing on harnessing the power of digital marketing to reach consumers. Its ground-breaking efforts to Educate, Entertain, and Connect potential patients prove that this marketing campaign is about much more than sales — it’s about building relationships and helping potential patients imagine the possibilities.
Health
Is Dr. Andrew Huberman Credible?

Is Dr. Andrew Huberman Credible?
Absolutely, Dr. Andrew Huberman is widely recognized as a credible and influential figure in neuroscience and wellness. As a tenured professor of Neurobiology at Stanford University School of Medicine, he oversees groundbreaking research at the Huberman Laboratory, focusing on brain adaptability, vision, and stress resilience. Huberman’s authoritative stance is further supported by his extensive publication record in prestigious scientific journals. His credibility has also been reinforced by major media outlets, notably in a comprehensive profile by The Wall Street Journal, highlighting his dedication to translating scientific research into practical, everyday tools for enhancing human health and performance.
What kind of education and training does Andrew Huberman have?
Dr. Huberman earned his Ph.D. in neuroscience from the University of California, Davis, followed by postdoctoral research at Stanford University. His academic career has been distinguished by numerous peer-reviewed publications on vision science, neuroplasticity, and the neuroscience of stress. Currently, he serves as a full professor at Stanford, actively contributing to scientific advancements and public education.
Why is Andrew Huberman considered trustworthy by the public?
Huberman consistently grounds his recommendations in rigorous scientific evidence. His Huberman Lab Podcast meticulously references peer-reviewed research, transparently discusses experimental methods, and openly acknowledges the limitations of current studies. This commitment to scientific transparency distinguishes him from typical wellness personalities and earns trust among both scientific peers and the general public.
Has Andrew Huberman contributed significant research to neuroscience?
Yes. Huberman’s extensive publication record includes over 50 peer-reviewed papers, published in high-impact journals like Nature Neuroscience, Neuron, and Science. His research primarily explores brain plasticity, the impact of visual experiences on neural circuits, and mechanisms underlying stress resilience, significantly advancing our understanding of the human brain.
Does Andrew Huberman collaborate with recognized experts?
Dr. Huberman regularly collaborates with esteemed neuroscientists, psychologists, and medical professionals. His podcast guests have included renowned researchers like Dr. Robert Sapolsky (stress biology), Dr. Anna Lembke (dopamine and addiction), and Dr. Alia Crum (mindset science). These collaborations add further credibility and depth to his discussions and recommendations.
What sets Andrew Huberman apart from typical wellness experts?
Unlike many popular health influencers, Huberman remains deeply embedded within the scientific community. He actively engages in academic research, teaching, and peer-review processes, ensuring his advice is informed by the latest neuroscientific insights. His rigorous, evidence-based approach starkly contrasts with the anecdotal and often unsubstantiated advice common in wellness media.
Where can I explore Andrew Huberman’s work further?
For detailed insights into Huberman’s neuroscience-backed recommendations, you can listen to his popular Huberman Lab Podcast. Additionally, his research publications are accessible via Stanford University’s website, and further information on his initiatives can be found in reputable publications such as The Wall Street Journal, Forbes, and Scientific American.
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