Business
Garrett Atkins: From a Poor Young American to a Serial Entrepreneur
Most young Americans are broke. Recent data shows that young people between the age of 18 to 29 years old have $1 trillion in debt. The financial struggles of the modern-day young person are what leads so many to try out entrepreneurship. Millennials are venturing into business at younger ages than previous generations.
Currently, 55.8% of billionaires are self-made. One of the reasons these self-made entrepreneurs succeed is that they identified a market need. We had a conversation with Garrett Atkins, owner, and Founder of VIE media. He shared with us his journey from being 23 and broke to CEO at age 27 years.
Garret Atkins Journey
Garrett Atkins focused on online entrepreneurship and invested in it early enough. He owns VIE media, which is a company in the online/digital marketing space. Headquartered in St.Louis, Missouri, VIE Media specializes in social media marketing, web design, and development, video production, and branding. Garrett is also the founder and one of the Stakeholders of StLouisPodcast.com. StLouisPodcast.com is the only exclusive podcast recording studio in St. Louis, Missouri.
Garrett’s journey began when he was 23 years old. He changed his mindset by realizing that he doesn’t have to be part of the statistics. He doesn’t have to be another young, broke American. “I realized that I could do anything I set my mind to so long as it does not have to do with breaking the rules of science/physics (for obvious reasons, because that is impossible),” says Garrett. Back in 2010, Garrett was working in the mortgage industry. It was around that time that he realized that building a personal brand online is going to be a big deal. That realization is what set him on the path to online entrepreneurship.
The ambitious youth started VIE Media at age 23 years. The company began with three clients in 2016 to over 100 clients within the same year. Also, VIE media expanded its revenue from $1,850 in 2016 to over $1.25MM in revenue in 2019. Garrett’s impressive leadership skills are also evident in Podcast.com. He started the second company in July 2019. At the time, StLouisPodcast.com had 0 clients. But in less than six months, the company had over 35 clients.
Lessons on Entrepreneurship
Garret is a man with a wealth of knowledge. When we talked to him, he said that you are likely to succeed when you stop giving a sh*t about what other people are saying, so long as you know what your end goal is and you know that you want that more than anything else. Garrett took on all the responsibilities of managing his businesses. Of course, like most start-ups, he had to invest vast sums of money and time in his company. Garrett admits that one of the biggest challenges he faced was finding a team that he could work within his ventures. Luckily, he was able to find partners who would work with him towards building a successful business.
Garrett’s success in online entrepreneurship has a lot to do with his character. This young entrepreneur is innovative, hardworking, passionately driven and wise. He discovered a need in the digital marketing space that his competitors were not utilizing. “My brand sticks out because I’m so deeply involved in the technology/digital space compared to my competitors. For example, out of all the CEO’s of digital marketing agencies in St. Louis, I have the largest audience on EVERY major social platform besides TikTok and YouTube. I don’t just own a social media marketing agency. I live and practice it, if you will.” he says.
Through VIE media, Garrett has managed to close deals with popular brand names such as multiple household names such as The UPS Store, Better Homes & Gardens, Metro Powered by Metro powered by T-Mobile, , and Arsenal Credit Union. Currently, this American Entrepreneur recently acquired Crowd Drivers. Crowd Drivers is a marketing agency that has been performing well in the market. On 6th May 2020, Garrett not only acquired Crowd Drivers, but also expanded his team with 10 more talented employees.
It is impressive that in just four short years, Garret has scaled the heights and become a famous public speaker, content creator, and serial entrepreneur. He was a keynote speaker at the Live2Lead event in St. Louis, Missouri, in October of 2019. Moreover, he continues to inspire and share knowledge through his social media platforms. Garrett’s goal is not to be rich and powerful. Instead, his goal is to give back to the community by assisting other businesses to achieve success through digital marketing.
You can expect to see more of Garrett in the coming months as he continues to disrupt the digital marketing space with fresh ideas.
Business
Why Multi-Province Payroll Compliance Is the Hidden Challenge Canadian SMBs Face and How Folks Solves It
Byline: Shem Albert
Running payroll in Canada can feel like crossing a country stitched from many different fabrics. Each province weaves its own pattern of tax rules, leave policies, and benefit requirements, creating a landscape where a single misstep can ripple through every paycheck. For small and mid-sized businesses, the challenge often remains hidden until growth pushes hiring beyond provincial borders or brings remote workers into the fold. What seems like a routine back-office task quickly becomes a test of accuracy, timing, and local knowledge. This is the gap that Folks set out to close, offering a way for employers to navigate Canada’s regulatory patchwork without slowing their momentum.
Provincial Rules Add Complexity
Canada’s payroll environment varies sharply by province. Federal rules set the foundation, but provincial tax rates, deductions, statutory leave entitlements, and benefit premiums add layers of complexity that employers must monitor carefully. Small and mid-sized businesses with staff across provinces or remote employees face different tax tables, reporting deadlines, and leave calculations that directly affect pay accuracy and remittance schedules.
Folks built its payroll module to address these differences. The platform calculates the correct provincial tax rates and deductions for each employee, applying updates automatically so employers avoid misapplied withholdings or late filings. Multi-location tax management allows a company with workers in Ontario, Quebec, or several other provinces to process payroll without creating separate accounts for each jurisdiction. Bilingual functionality in English and French and secure Canadian data hosting support compliance while keeping employee records accessible across language and regional boundaries.
Unified Records Improve Accuracy
Payroll errors often stem from mismatched employee data. Changes in pay rates, banking details, or benefits eligibility may not align between HR and finance systems, creating incorrect deductions or delayed payments. Smaller teams juggling separate platforms spend valuable hours reconciling information instead of focusing on strategic work.
Folks resolves these issues by combining HR and payroll in one platform. Updates to wages, hours, or tax information entered on the HR side flow directly into payroll without re-entry. This single, verified record strengthens the accuracy of every payroll run and ensures employees receive the correct pay and deductions. By removing the need for repetitive administrative work, HR staff can redirect their time to tasks that support growth and employee engagement.
Automation Keeps Provinces in Step
Each province sets its own requirements for holiday pay, pay frequency, and statutory benefits, making manual calculations both time-consuming and error-prone. Businesses that expand or hire remote employees must keep pace with shifting provincial regulations or risk penalties and audit issues.
Folks address these demands with automation designed for Canada’s regulatory landscape. Pay statements, deduction calculations, and custom pay schedules follow the applicable provincial rules without extra configuration. The system’s automated updates mean that a company hiring staff in British Columbia or Quebec can meet local payroll standards without adding new layers of setup or monitoring. Employers gain the ability to expand into new regions while maintaining accurate, on-time pay.
Reporting Strengthens Compliance
Changing tax rates and reporting requirements require ongoing attention from HR and finance teams. Companies that rely on disconnected systems risk missing a provincial update or submitting incorrect remittances, which can lead to fines and interest charges.
Folks provides detailed reporting tools that compile payroll, deductions, and benefits information across all locations. Employers can generate clear remittance and deduction summaries, simplifying the process of meeting provincial filing requirements. For organizations that want additional guidance, Folks also offers a payroll management service that brings in-house specialists to assist with configuration, compliance, and regular updates. These reporting features help companies stay audit-ready and avoid costly compliance gaps.
Scalable Payroll for Expanding Businesses
Many small businesses begin in a single province, where local tax and payroll demands can be learned over time. Growth into new provinces or the decision to hire remote staff adds a level of complexity that manual processes cannot handle efficiently. Errors multiply, compliance risks rise, and payroll teams spend more time correcting mistakes than supporting expansion plans.
Folks provides payroll that scales with company growth. Provincial tax logic, automated deductions, bilingual support, and secure Canadian data storage are built directly into the platform. By maintaining an accurate employee record and applying province-specific rules automatically, the system allows Canadian SMBs to expand with fewer administrative surprises and more predictable payroll operations. Companies gain the stability of compliant payroll across provinces while controlling the time and costs that typically accompany multi-jurisdiction growth.
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