Business
Garrett Atkins: From a Poor Young American to a Serial Entrepreneur
Most young Americans are broke. Recent data shows that young people between the age of 18 to 29 years old have $1 trillion in debt. The financial struggles of the modern-day young person are what leads so many to try out entrepreneurship. Millennials are venturing into business at younger ages than previous generations.
Currently, 55.8% of billionaires are self-made. One of the reasons these self-made entrepreneurs succeed is that they identified a market need. We had a conversation with Garrett Atkins, owner, and Founder of VIE media. He shared with us his journey from being 23 and broke to CEO at age 27 years.
Garret Atkins Journey
Garrett Atkins focused on online entrepreneurship and invested in it early enough. He owns VIE media, which is a company in the online/digital marketing space. Headquartered in St.Louis, Missouri, VIE Media specializes in social media marketing, web design, and development, video production, and branding. Garrett is also the founder and one of the Stakeholders of StLouisPodcast.com. StLouisPodcast.com is the only exclusive podcast recording studio in St. Louis, Missouri.
Garrett’s journey began when he was 23 years old. He changed his mindset by realizing that he doesn’t have to be part of the statistics. He doesn’t have to be another young, broke American. “I realized that I could do anything I set my mind to so long as it does not have to do with breaking the rules of science/physics (for obvious reasons, because that is impossible),” says Garrett. Back in 2010, Garrett was working in the mortgage industry. It was around that time that he realized that building a personal brand online is going to be a big deal. That realization is what set him on the path to online entrepreneurship.
The ambitious youth started VIE Media at age 23 years. The company began with three clients in 2016 to over 100 clients within the same year. Also, VIE media expanded its revenue from $1,850 in 2016 to over $1.25MM in revenue in 2019. Garrett’s impressive leadership skills are also evident in Podcast.com. He started the second company in July 2019. At the time, StLouisPodcast.com had 0 clients. But in less than six months, the company had over 35 clients.
Lessons on Entrepreneurship
Garret is a man with a wealth of knowledge. When we talked to him, he said that you are likely to succeed when you stop giving a sh*t about what other people are saying, so long as you know what your end goal is and you know that you want that more than anything else. Garrett took on all the responsibilities of managing his businesses. Of course, like most start-ups, he had to invest vast sums of money and time in his company. Garrett admits that one of the biggest challenges he faced was finding a team that he could work within his ventures. Luckily, he was able to find partners who would work with him towards building a successful business.
Garrett’s success in online entrepreneurship has a lot to do with his character. This young entrepreneur is innovative, hardworking, passionately driven and wise. He discovered a need in the digital marketing space that his competitors were not utilizing. “My brand sticks out because I’m so deeply involved in the technology/digital space compared to my competitors. For example, out of all the CEO’s of digital marketing agencies in St. Louis, I have the largest audience on EVERY major social platform besides TikTok and YouTube. I don’t just own a social media marketing agency. I live and practice it, if you will.” he says.
Through VIE media, Garrett has managed to close deals with popular brand names such as multiple household names such as The UPS Store, Better Homes & Gardens, Metro Powered by Metro powered by T-Mobile, , and Arsenal Credit Union. Currently, this American Entrepreneur recently acquired Crowd Drivers. Crowd Drivers is a marketing agency that has been performing well in the market. On 6th May 2020, Garrett not only acquired Crowd Drivers, but also expanded his team with 10 more talented employees.
It is impressive that in just four short years, Garret has scaled the heights and become a famous public speaker, content creator, and serial entrepreneur. He was a keynote speaker at the Live2Lead event in St. Louis, Missouri, in October of 2019. Moreover, he continues to inspire and share knowledge through his social media platforms. Garrett’s goal is not to be rich and powerful. Instead, his goal is to give back to the community by assisting other businesses to achieve success through digital marketing.
You can expect to see more of Garrett in the coming months as he continues to disrupt the digital marketing space with fresh ideas.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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