Business
Garrett Atkins: From a Poor Young American to a Serial Entrepreneur
Most young Americans are broke. Recent data shows that young people between the age of 18 to 29 years old have $1 trillion in debt. The financial struggles of the modern-day young person are what leads so many to try out entrepreneurship. Millennials are venturing into business at younger ages than previous generations.
Currently, 55.8% of billionaires are self-made. One of the reasons these self-made entrepreneurs succeed is that they identified a market need. We had a conversation with Garrett Atkins, owner, and Founder of VIE media. He shared with us his journey from being 23 and broke to CEO at age 27 years.
Garret Atkins Journey
Garrett Atkins focused on online entrepreneurship and invested in it early enough. He owns VIE media, which is a company in the online/digital marketing space. Headquartered in St.Louis, Missouri, VIE Media specializes in social media marketing, web design, and development, video production, and branding. Garrett is also the founder and one of the Stakeholders of StLouisPodcast.com. StLouisPodcast.com is the only exclusive podcast recording studio in St. Louis, Missouri.
Garrett’s journey began when he was 23 years old. He changed his mindset by realizing that he doesn’t have to be part of the statistics. He doesn’t have to be another young, broke American. “I realized that I could do anything I set my mind to so long as it does not have to do with breaking the rules of science/physics (for obvious reasons, because that is impossible),” says Garrett. Back in 2010, Garrett was working in the mortgage industry. It was around that time that he realized that building a personal brand online is going to be a big deal. That realization is what set him on the path to online entrepreneurship.
The ambitious youth started VIE Media at age 23 years. The company began with three clients in 2016 to over 100 clients within the same year. Also, VIE media expanded its revenue from $1,850 in 2016 to over $1.25MM in revenue in 2019. Garrett’s impressive leadership skills are also evident in Podcast.com. He started the second company in July 2019. At the time, StLouisPodcast.com had 0 clients. But in less than six months, the company had over 35 clients.
Lessons on Entrepreneurship
Garret is a man with a wealth of knowledge. When we talked to him, he said that you are likely to succeed when you stop giving a sh*t about what other people are saying, so long as you know what your end goal is and you know that you want that more than anything else. Garrett took on all the responsibilities of managing his businesses. Of course, like most start-ups, he had to invest vast sums of money and time in his company. Garrett admits that one of the biggest challenges he faced was finding a team that he could work within his ventures. Luckily, he was able to find partners who would work with him towards building a successful business.
Garrett’s success in online entrepreneurship has a lot to do with his character. This young entrepreneur is innovative, hardworking, passionately driven and wise. He discovered a need in the digital marketing space that his competitors were not utilizing. “My brand sticks out because I’m so deeply involved in the technology/digital space compared to my competitors. For example, out of all the CEO’s of digital marketing agencies in St. Louis, I have the largest audience on EVERY major social platform besides TikTok and YouTube. I don’t just own a social media marketing agency. I live and practice it, if you will.” he says.
Through VIE media, Garrett has managed to close deals with popular brand names such as multiple household names such as The UPS Store, Better Homes & Gardens, Metro Powered by Metro powered by T-Mobile, , and Arsenal Credit Union. Currently, this American Entrepreneur recently acquired Crowd Drivers. Crowd Drivers is a marketing agency that has been performing well in the market. On 6th May 2020, Garrett not only acquired Crowd Drivers, but also expanded his team with 10 more talented employees.
It is impressive that in just four short years, Garret has scaled the heights and become a famous public speaker, content creator, and serial entrepreneur. He was a keynote speaker at the Live2Lead event in St. Louis, Missouri, in October of 2019. Moreover, he continues to inspire and share knowledge through his social media platforms. Garrett’s goal is not to be rich and powerful. Instead, his goal is to give back to the community by assisting other businesses to achieve success through digital marketing.
You can expect to see more of Garrett in the coming months as he continues to disrupt the digital marketing space with fresh ideas.
Business
Retire Smart, Save More: How MDRN’s Virtual Planning Model Can Slash Retirement Costs
The media is calling it a “retirement crisis.” Millions of Americans are arriving at retirement age woefully unprepared.
Some studies suggest that 45 percent of the Baby Boomers have no retirement savings, while 28 percent of those who have started saving have less than $100,000 put away. Consequently, many Americans now living in retirement or approaching that season are looking for ways to cut back on their expenses.
Aaron Cirksena, founder and CEO of MDRN Capital, has a solution for those looking to retire smart and save more. His firm’s completely virtual model increases retirees’ spending power by decreasing the fees associated with retirement planning.
“Our unique approach to providing retirement planning services allows our clients to experience significant savings when compared with the traditional model of investment management and retirement planning,” Cirksena shares. “When we did away with the overhead expenses that stem from operating a brick-and-mortar office, we were able to create a fee solution for our clients that is lower than the typical advisor. On average, our fees on the entire client portfolio tend to run 30 to 40 percent lower than the typical advisor operating under a conventional model. Additionally, we can provide services like estate planning, tax planning, and tax preparation at no additional cost.”
MDRN Capital is revolutionizing retirement planning by offering a comprehensive range of services, including income planning, investment management, tax planning, healthcare, and estate planning, in a setting that exceeds the efficiency and effectiveness traditional providers are able to offer. Unlike traditional firms, MDRN Capital leverages the power of digital tools to deliver comprehensive services without the need for in-person meetings, allowing clients to enjoy their retirement while their financial needs are expertly managed.
“My goal with MDRN Capital was creating a completely virtual firm that could more efficiently provide the convenience clients wanted while also meeting their ongoing investment needs,” Cirksena shares. “MDRN Capital’s virtual model empowers an environment in which we could serve our clients with less costs to the firm and pass the savings on to them.”
Financial planning for the new normal
MDRN Capital’s innovative approach to retirement advising emerged as a result of Cirksena’s experience during the COVID-19 pandemic. Due to social distancing, advising during the pandemic shifted to virtual appointments. When social distancing was no longer necessary, Cirksena expected his clients would resume their pre-pandemic patterns. He was wrong.
“My clients let me know they preferred the comfort and convenience of virtual meetings to the hassles associated with having in-office meetings,” Cirksena says. “They didn’t miss sitting in traffic and searching for parking spaces, and I couldn’t blame them. Even the clients who lived only a few minutes away decided they would rather meet via Zoom than have a face-to-face meeting in our nice Class-A office space.”
MDRN Capital was designed to meet the client expectations that emerged during Covid. By leveraging technology to take his services to his clients rather than expecting them to come to him, Cirksena made advising more convenient and more cost-effective at the same time.
Financial savings for struggling retirees
Recent studies show the high inflation the US has been experiencing has a larger than average impact on many retirees. In response, many are looking to tighten their belts by cutting back on spending, but reducing the fees associated with retirement accounts is something few consider.
“For retirees, lower gas and grocery costs are certainly helpful,” Cirksena says. “However, cutting their investment management costs in half puts dramatically more money in their pocket over time than lower prices on goods ever could.”
To understand the impact MDRN Capital’s approach can have on retirees, consider that $250,000 earning seven percent over 20 years will grow to $967,421.12. Factor in a 1 percent fee, and growth is limited to $801,783.87, but raising the fee to 2 percent causes earnings to fall to $721,034.70.
Cirksena points to his industry’s failure to embrace modern technology as one reason why investment fees remain high.
“Unlike many industries that have used and adopted technology for decades to help lower costs and make services more efficient, the financial services sector has lagged behind,” he explains. “Many firms continue to incur unnecessary overhead and expenses, which their clients pay for in the form of elevated fees.”
The virtual investment environment Cirksena has created moves retirement planning into the future. It provides a financial service experience that is convenient, comfortable, and efficient while also ensuring that none of its clients’ investment potential is wasted on unnece
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