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Hiring During a Pandemic

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How is it possible for you to recruit and then hire a few new employees when your business shifted to completely remote work during the pandemic? Here’s a quick look at a few ways to successfully transition your strategy for employee recruitment and hiring.

The Basics

You can’t forget the basics – writing a job description, recruiting, interviewing, and even criminal background checks before hiring someone. We’ll dive a bit deeper into a couple of these, along with how they might change. Others, such as the background checks, should stay the same.

Get the Word Out

It doesn’t matter whether you’ll be looking for an executive assistant or a data entry specialist; if people don’t know you’re hiring, you won’t be hiring anyone. The thing is many people who might’ve been looking for a job before the pandemic hit might simply assume that nobody is hiring, so you need to let them know that you are. Be sure that any open position is listed on your website, but don’t forget to call attention to them on social media and other online venues.

It’s All in the Details

If you do happen to be hiring during a pandemic, you’ll definitely need a well-thought-out and detailed plan of attack for recruiting before you dig in. Remote hiring is an incredibly different experience from hiring face to face, and you have a responsibility to potential employees and to your business to ensure that you’ve got a process that will work. To that end, be sure that you have tested your tech before beginning to hire and ask the people you’re interviewing to check their tech as well. Remember that anything you can do before the interview to ensure that all goes well is a great way to start.

When you send an invitation to interview, be sure you list how the process works and what to expect. Be sure to include all of the vital information, like date, time, and who will initiate the video chat. Provide prospective employees with a link to the actual video meeting, and let them know whether the position will be temporarily or permanently remote.

Keep It Real

Once you’ve written and posted the job description and have enticed people to interview, you need to keep in mind that times are quite uncertain for both employees and businesses. When you hire someone, you need to ensure that your business will support onboarding employees with no modifications or reservations. Be completely conscious of what you’re offering. Ensure the position will be at least long-term if not completely permanent and comes complete with benefits and competitive pay. If you have an inkling that once the pandemic has passed, there might be a shift to working on-site, let them know that up front. Always keep things real, and be on the same page with the people you’re interviewing and hiring.

If your business is hiring, just keep in mind that due to the pandemic and all of the changes everyone has had to make, things might be a bit different from what we’re used to – for both your business and the people out there looking for employment. With things like face-to-face interviews and preceding and subsequent conversations needing to occur via video chat, it may seem even less personal than normal. Just make sure that you adapt any and all necessary recruiting practices to ensure that you keep the employee candidate pipeline as full as possible, and things will continue to go smoothly. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Scaling Strategies for Bootstrapped Founders: Why Smart Startup Entrepreneurs are Ditching Traditional Agencies for Leaner Growth Machines

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Today’s startups need to scale at top speed. Conventional methods for achieving business growth and revenue early are under fire. That’s why more and more savvy founders are abandoning the traditional marketing agency business model. They realize that the rules of the game have changed.

Leading this shift is Pablo Gerboles Parrilla, founder of Pabs Marketing. He’s a techpreneur and CEO whose unique perspective marries technological insight and marketing expertise. 

For today’s founders, Gerboles believes the message is clear: cash flow and profitability don’t depend on VC funding. It’s time to ditch old-school agencies and turn to leaner, more flexible growth machines.

The age of scaling a bootstrapped startup: Why founders choose to scale without external funding or venture capital

“Startups are nothing like the established corporations traditional agencies are built to serve,” Gerboles says. “They need to be nimble and conserve their resources. The last things they need are bloated services with hidden fees and lengthy contracts. They need results, and they needed them yesterday.”

Traditional agencies position themselves as one-stop shops for marketing and growth, offering extensive teams and shiny presentations, but their campaigns come with a hefty price tag. Those structures work well for Fortune 500 companies needing big-budget omnichannel campaigns. For startups? They often translate to high retainers and little flexibility.

“If you’re a startup founder, wasting time and resources on presentations that don’t lead to actionable growth isn’t an option,” Gerboles explains. “You have to be data-driven and relentless in finding what works. Traditional agencies are just too slow and cumbersome to deliver.”

Successful bootstrapping can lead to sustainable growth: Lean growth machines for lean operations

Gerboles spent the last six years helping founders to scale their businesses quickly and sustainably. His background in technology and marketing enables these founders to break free from outdated agency models in favor of smarter alternatives. He combines lean growth machines built on systems and sophisticated AI-powered tools with the power of micro-agencies and niche contractors.

“Agility is everything,” Gerboles shares. “The best founders today aren’t looking for creativity for its own sake. They want to see scalable solutions.”

The foundation of Gerboles’s philosophy lies in automating human-driven processes through software. Whether automating lead generation and funnel tracking, optimizing campaigns for performance with AI, or streamlining day-to-day operational tasks, smart automation reduces costs and enables companies to scale faster.

Take marketing strategy, for example. Instead of handing over control to a traditional large-scale agency, modern founders can engage niche micro-agencies with expertise in specific domains like paid media, SEO, or influencer campaigns. These smaller, hyper-focused teams are far more nimble, deliver measurable ROI, and cost a fraction of the price. 

“When you combine these micro-agencies with contractors and automation, you’ve bypassed a lot of unnecessary overhead,” Gerboles explains.

The importance of accountability, transparency, and results in scaling strategies for bootstrapped founders

For Gerboles, one major shortfall of traditional agencies is the lack of true accountability. “You don’t want vague creative promises or KPIs that could mean anything,” he says. “You want sharp goals and clear deliverables. Most of all, you want systems that let you track performance in real time. Nothing builds trust and drives results faster than data-driven accountability.”

The shift away from agencies is primarily driven by concerns over transparency and reliability. By leveraging smaller, specialized teams or AI-powered tools, startups can maintain a tighter grasp on their marketing and growth. When they find what works, they can iterate quickly based on live campaign data.

“Smart founders don’t have time to wait weeks for an update,” Gerboles quips. “When you build lean growth machines, you’re always connected to your performance metrics. You can pivot instantly. This model rewards consistency and strategic risk-taking.”

When Gerboles designs systems for startups, he emphasizes performance certainty. He eliminates guesswork and sticks to systems that work. It’s a philosophy that resonates with modern entrepreneurs who value clarity and efficiency above all else.

Scaling strategies for bootstrapped founders who don’t consider external funding: a blend of technology and micro-agencies

The evolution Gerboles champions is already well underway. The rise of AI, no-code platforms, and automation tools means startups can do more with less — and faster — than ever. Solutions like automated campaign optimization, predictive analytics, and content creation tools enable startups to scale their output without hiring a large team or committing to an agency’s payroll.

Meanwhile, on-demand contractors and micro-agencies provide laser-focused expertise on an as-needed basis. Whether it’s bringing in a TikTok ads expert for a short-term boost, hiring a conversion copywriter for a product launch, or testing AI-powered chatbots for lead management, lean growth machines are redefining the agility game.

“An expert contractor or a micro-agency specializing in your exact need will always be faster and better than the ‘generalist’ vibes you get from old-school agencies,” Gerboles notes. “Specialization and precision are the name of the game now.”

Founders who want to lead in the new era of business are increasingly following the path Pablo Gerboles lays out. They are choosing smarter systems, investing in the right tech stack, prioritizing accountability, and embracing speed at every level.

“Business isn’t a time to play safe,” Pablo says. “It’s about innovation and pushing edges within a clear strategy. Surround yourself with agile partners, hold processes to results, and find the tools that help you stay lean. That’s how you win in today’s game.”

Gerboles is a thoughtful entrepreneur committed to helping business leaders reinvent their approach to growth. From ideation to execution, his advice rings true: leave the bloated bureaucracy of yesterday’s agencies behind and build lean growth machines fueled by agility and results.

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