Business

Hiring During a Pandemic

Published

5 years ago

March 24, 2021

How is it possible for you to recruit and then hire a few new employees when your business shifted to completely remote work during the pandemic? Here’s a quick look at a few ways to successfully transition your strategy for employee recruitment and hiring.

The Basics

You can’t forget the basics – writing a job description, recruiting, interviewing, and even criminal background checks before hiring someone. We’ll dive a bit deeper into a couple of these, along with how they might change. Others, such as the background checks, should stay the same.

Get the Word Out

It doesn’t matter whether you’ll be looking for an executive assistant or a data entry specialist; if people don’t know you’re hiring, you won’t be hiring anyone. The thing is many people who might’ve been looking for a job before the pandemic hit might simply assume that nobody is hiring, so you need to let them know that you are. Be sure that any open position is listed on your website, but don’t forget to call attention to them on social media and other online venues.

It’s All in the Details

If you do happen to be hiring during a pandemic, you’ll definitely need a well-thought-out and detailed plan of attack for recruiting before you dig in. Remote hiring is an incredibly different experience from hiring face to face, and you have a responsibility to potential employees and to your business to ensure that you’ve got a process that will work. To that end, be sure that you have tested your tech before beginning to hire and ask the people you’re interviewing to check their tech as well. Remember that anything you can do before the interview to ensure that all goes well is a great way to start.

When you send an invitation to interview, be sure you list how the process works and what to expect. Be sure to include all of the vital information, like date, time, and who will initiate the video chat. Provide prospective employees with a link to the actual video meeting, and let them know whether the position will be temporarily or permanently remote.

Keep It Real

Once you’ve written and posted the job description and have enticed people to interview, you need to keep in mind that times are quite uncertain for both employees and businesses. When you hire someone, you need to ensure that your business will support onboarding employees with no modifications or reservations. Be completely conscious of what you’re offering. Ensure the position will be at least long-term if not completely permanent and comes complete with benefits and competitive pay. If you have an inkling that once the pandemic has passed, there might be a shift to working on-site, let them know that up front. Always keep things real, and be on the same page with the people you’re interviewing and hiring.

If your business is hiring, just keep in mind that due to the pandemic and all of the changes everyone has had to make, things might be a bit different from what we’re used to – for both your business and the people out there looking for employment. With things like face-to-face interviews and preceding and subsequent conversations needing to occur via video chat, it may seem even less personal than normal. Just make sure that you adapt any and all necessary recruiting practices to ensure that you keep the employee candidate pipeline as full as possible, and things will continue to go smoothly.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

6 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.