Business

How Josh Kilby took his Real Estate Company from a Local Brand to a Global Brand

Published

6 years ago

April 20, 2020

At just 23 years old, Josh Kilby decided to leave his 9-5 job as a bank teller and pursue a career in real estate in one of America’s hottest and most competitive real estate markets – Nashville, Tennessee. “I didn’t know anything about real estate at the time, but I do know one thing – no matter what you’re doing – if you have the work ethic, you will be successful”, Josh said.

From Journey to Success

In his first 3 months, he sold $175,000 in real estate. In the next 3 months, he sold over $1million. In his first year, he profited over $150,000 which was 5 times his salary as a bank teller.

In 2019, Josh decided to take his real estate company from a local brand to a global brand. “I quickly learned the power of social media and what it can do for your business”, Josh said. He started posting about his journey on facebook and instagram and sharing inspiration to help other entrepreneurs. His creative content has grabbed the attention of people from all of the world. “I realized that it was impossible for me to go out and talk to 50,000 people in one day, but with social media I can share my message and reach 50,000 people in an hour”.

Future Plans

So what’s next for you? Each day I wake up and I am obsessed with growing and helping others succeed. I continue to grow my brand and social presence and want to help more and more people create wealth through real estate just as I have. I love entrepreneurship and I’m on a mission to help the world see things through a different lens. I want the world to know that a college degree isn’t the magic pill. It’s not going to make you successful. The only thing that can make you successful is your work ethic. I went from $0 to over 6 figures in less than 6 months without a college degree or any previous experience. I did it solely with my work ethic and vision. We are living in a day and time where the middle class is disappearing which means you either sink or swim, and I refused to sink.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.