Business

Untapped Opportunities in Social Media during Covid-19 by Mirko

Published

5 years ago

April 20, 2020

Social media expert, Mirko La Rosa, advises business owners on how to take advantage of social media platforms during the coronavirus pandemic

There is no doubt that these are tough times individuals and business in the world over. However, it is not all gloomy at least for business, according to social media expert, Mirko La Rosa. With rapidly changing market conditions due to COVID-19, communicating with customers via social media has become more important. According to Mirko, it is important for businesses to note that the pandemic has led to changes that should reflect their communication style with customers.

Importance of Social Media in a Crisis like the Coronavirus Pandemic

According to report by eMarketer, Facebook recorded a 70% increase in the usage of all of its apps in March. This reveals that people are turning to these apps to keep them entertained, connected, and informed while they stay at home due to the pandemic. In response to the development, marketers are turning to methods like email and social media to continue to build a brand and engage customers.

With the statistics coming from different social media platforms and the increase in their usage, it has become imperative for brands need to approach all their marketing, social media included, in an intentional way.

Know The Audience

The importance of this point cannot be overemphasized and it has become even more critical during times of crisis like this. Businesses need to understand their audience and relate with them in the best possible way to appeal to their feelings.

Focus Less on the Business, More on The Customers

Every business owners pay a lot of attention to their businesses and this point does not suggest that the KPIs should be totally forgotten. However, focusing more on the customers is more important during a global pandemic.

Explore New Things

Now is the time for businesses to look at other social media strategies and platforms that they have always wanted to use or explore. Expanding the social media reach to new channels would also help businesses to test new content and the response of their audience to the strategy.

It is worth noting that this could be a bit confusing, particularly for business owners that are not too tech savvy. However, with the relatively abundant time available, things will get better with increased usage.

The tips from Mirko La Rosa as mentioned are just some of the many ways of getting more from social media amidst the coronavirus pandemic.

Business

Derik Fay: A Multifaceted Entrepreneur, Investor, and global business leader

Published

2 days ago

March 21, 2025

Matthew Wiles

Derik Fay is a renowned celebrity entrepreneur, investor, and business leader with a diverse portfolio of successful ventures and a deep-seated passion for empowering others. His journey from humble beginnings to his extraordinary achievements is a testament to his resilience, strategic thinking, and unwavering commitment to making a positive impact on the world.

Born on November 19, 1978 and raised in Westerly, Rhode Island, Fay’s entrepreneurial spirit emerged at a young age. He founded his first large company at 22 (Around the Clock Fitness) that quickly became Floridas largest, and most successful independently owned fitness chain in the state before selling it to the publicly traded company Towns Sports International in 2109.

Sine that time he has built and scaled over 30 highly successful companies, achieving remarkable exits in the 7-to 9-figure range. His expertise spans various industries, including health & fitness, real estate, financial services, hospitality, and technology to name just a few.

Fay is also the founder and CEO of his main holding company 3F Management, (founded 2094) a venture capital and operational management firm that provides operational infrastructure, financial support, strategic partnerships, and other value add services directionally focused towards scaling and exiting.

Under the umbrella of 3F Management, Fay currently owns, is a co-owner, or is a cap table advisory member of over 40 other successful and growing brands.

Tycoon Payments, Results Roofing, BKFC, ManCandy, Fort North Media, Spintel, SendBuzz, Ritas Italian ice, FayMS Films, Eratyc Entertainment, Tycoon Funded, Pure Peptide Solutions, and 3F Financial, are just a few of the rapidly growing companies and brands that fill Fay’s entrepreneurial days.

Beyond his business ventures, Fay is a dedicated philanthropist, actively supporting various charities and causes. He is passionate about empowering the next generation of entrepreneurs and believes in the power of education and mentorship to create positive change.

Fay’s personal life is as fulfilling as his professional achievements. He is a devoted father to his two daughters, Sophia Fay (18) and Isabella Fay (16), and is engaged to his fiancée, Shandra Phillips (35) and is to be married in January 2026, in Naples Florida.

He enjoys spending time with his family, traveling, and pursuing his life long passion of health and fitness thru weightlifting and bodybuilding.

Derik Fay’s multifaceted career and unwavering commitment to excellence has established him as a respected figure in the business world, and a has gained global notoriety as role model for aspiring entrepreneurs.

His story is such an inspiration to all who seek to overcome challenges, achieve their goals, and make a meaningful impact on the world that Netflix is in post production on the documentary style film about Fays life journey from poverty to global success.