Business
Untapped Opportunities in Social Media during Covid-19 by Mirko
Social media expert, Mirko La Rosa, advises business owners on how to take advantage of social media platforms during the coronavirus pandemic
There is no doubt that these are tough times individuals and business in the world over. However, it is not all gloomy at least for business, according to social media expert, Mirko La Rosa. With rapidly changing market conditions due to COVID-19, communicating with customers via social media has become more important. According to Mirko, it is important for businesses to note that the pandemic has led to changes that should reflect their communication style with customers.
Importance of Social Media in a Crisis like the Coronavirus Pandemic
According to report by eMarketer, Facebook recorded a 70% increase in the usage of all of its apps in March. This reveals that people are turning to these apps to keep them entertained, connected, and informed while they stay at home due to the pandemic. In response to the development, marketers are turning to methods like email and social media to continue to build a brand and engage customers.
With the statistics coming from different social media platforms and the increase in their usage, it has become imperative for brands need to approach all their marketing, social media included, in an intentional way.
Know The Audience
The importance of this point cannot be overemphasized and it has become even more critical during times of crisis like this. Businesses need to understand their audience and relate with them in the best possible way to appeal to their feelings.
Focus Less on the Business, More on The Customers
Every business owners pay a lot of attention to their businesses and this point does not suggest that the KPIs should be totally forgotten. However, focusing more on the customers is more important during a global pandemic.
Explore New Things
Now is the time for businesses to look at other social media strategies and platforms that they have always wanted to use or explore. Expanding the social media reach to new channels would also help businesses to test new content and the response of their audience to the strategy.
It is worth noting that this could be a bit confusing, particularly for business owners that are not too tech savvy. However, with the relatively abundant time available, things will get better with increased usage.
The tips from Mirko La Rosa as mentioned are just some of the many ways of getting more from social media amidst the coronavirus pandemic.
Business
Retire Smart, Save More: How MDRN’s Virtual Planning Model Can Slash Retirement Costs
The media is calling it a “retirement crisis.” Millions of Americans are arriving at retirement age woefully unprepared.
Some studies suggest that 45 percent of the Baby Boomers have no retirement savings, while 28 percent of those who have started saving have less than $100,000 put away. Consequently, many Americans now living in retirement or approaching that season are looking for ways to cut back on their expenses.
Aaron Cirksena, founder and CEO of MDRN Capital, has a solution for those looking to retire smart and save more. His firm’s completely virtual model increases retirees’ spending power by decreasing the fees associated with retirement planning.
“Our unique approach to providing retirement planning services allows our clients to experience significant savings when compared with the traditional model of investment management and retirement planning,” Cirksena shares. “When we did away with the overhead expenses that stem from operating a brick-and-mortar office, we were able to create a fee solution for our clients that is lower than the typical advisor. On average, our fees on the entire client portfolio tend to run 30 to 40 percent lower than the typical advisor operating under a conventional model. Additionally, we can provide services like estate planning, tax planning, and tax preparation at no additional cost.”
MDRN Capital is revolutionizing retirement planning by offering a comprehensive range of services, including income planning, investment management, tax planning, healthcare, and estate planning, in a setting that exceeds the efficiency and effectiveness traditional providers are able to offer. Unlike traditional firms, MDRN Capital leverages the power of digital tools to deliver comprehensive services without the need for in-person meetings, allowing clients to enjoy their retirement while their financial needs are expertly managed.
“My goal with MDRN Capital was creating a completely virtual firm that could more efficiently provide the convenience clients wanted while also meeting their ongoing investment needs,” Cirksena shares. “MDRN Capital’s virtual model empowers an environment in which we could serve our clients with less costs to the firm and pass the savings on to them.”
Financial planning for the new normal
MDRN Capital’s innovative approach to retirement advising emerged as a result of Cirksena’s experience during the COVID-19 pandemic. Due to social distancing, advising during the pandemic shifted to virtual appointments. When social distancing was no longer necessary, Cirksena expected his clients would resume their pre-pandemic patterns. He was wrong.
“My clients let me know they preferred the comfort and convenience of virtual meetings to the hassles associated with having in-office meetings,” Cirksena says. “They didn’t miss sitting in traffic and searching for parking spaces, and I couldn’t blame them. Even the clients who lived only a few minutes away decided they would rather meet via Zoom than have a face-to-face meeting in our nice Class-A office space.”
MDRN Capital was designed to meet the client expectations that emerged during Covid. By leveraging technology to take his services to his clients rather than expecting them to come to him, Cirksena made advising more convenient and more cost-effective at the same time.
Financial savings for struggling retirees
Recent studies show the high inflation the US has been experiencing has a larger than average impact on many retirees. In response, many are looking to tighten their belts by cutting back on spending, but reducing the fees associated with retirement accounts is something few consider.
“For retirees, lower gas and grocery costs are certainly helpful,” Cirksena says. “However, cutting their investment management costs in half puts dramatically more money in their pocket over time than lower prices on goods ever could.”
To understand the impact MDRN Capital’s approach can have on retirees, consider that $250,000 earning seven percent over 20 years will grow to $967,421.12. Factor in a 1 percent fee, and growth is limited to $801,783.87, but raising the fee to 2 percent causes earnings to fall to $721,034.70.
Cirksena points to his industry’s failure to embrace modern technology as one reason why investment fees remain high.
“Unlike many industries that have used and adopted technology for decades to help lower costs and make services more efficient, the financial services sector has lagged behind,” he explains. “Many firms continue to incur unnecessary overhead and expenses, which their clients pay for in the form of elevated fees.”
The virtual investment environment Cirksena has created moves retirement planning into the future. It provides a financial service experience that is convenient, comfortable, and efficient while also ensuring that none of its clients’ investment potential is wasted on unnece
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