Business

How Music Exec Jason Swartz Turned Social Media Entrepreneur with the Upcoming Launch of Social Media Platform SoClose

Published

6 years ago

March 23, 2020

Following a long-standing career in the music industry, Jason Swartz now continues to evolve professionally, bringing his knowledge and expertise to new areas of business. Most recently, Swartz has found success as a social media and tech entrepreneur with the anticipation of the debut of his new social media platform called SoClose. Fusing both his experience in the music business with social media, Swartz looks forward to launching the platform, as it will provide music artists, celebrities, athletes and influencers with a way to make passive income through social media interaction and engagement.

Despite SoClose being a new addition to his repertoire, Swartz has a long history of success in social media monetization. For over six years, he’s actively found uniquely creative ways to make passive income for music artists and talent without the use of brands or endorsements. From working with celebrities and artists like Snoop Dogg, Akon, George Lopez, Ludacris, and more, for Swartz, developing a concept like SoClose was inevitable.

With a subscription-based structure, fans and followers alike will have access to exclusive content from their favorite artists and celebrities. Subscription rates start at just $1.99 per month and vary depending on the access each user desires. And for the artists and celebrities, they simply use SoClose as they would any other social media platform, organically posting and sharing content that is exclusively made for subscribers. As a turn-key platform for artists and celebrities, SoClose is the ideal medium of social media as it acts and functions like every other platform, but with every piece of content created and shared, they receive passive income. Furthermore, it helps them aggregate and target their audiences for specific types of content

Thanks to a proven business model, Swartz has already seen a large number of investors interested in SoClose that is also in part due to his previous track record and success with celebrity and musical clients. Even so, with interest from executives of top tier entertainment and tech companies, Swartz remains very selective about who will join him as strategic partners at SoClose. In fact, the company’s valuation has already established itself with high profit margin and monthly income even as SoClose is still in a beta stage. Until its official launch later this year, SoClose is invite only for celebrities and artists. And while Jason enjoys helping artists tap into new opportunities via social media monetization, he looks forward to developing new ways to help the music business and social media business continue to evolve.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.