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How Music Exec Jason Swartz Turned Social Media Entrepreneur with the Upcoming Launch of Social Media Platform SoClose

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Following a long-standing career in the music industry, Jason Swartz now continues to evolve professionally, bringing his knowledge and expertise to new areas of business. Most recently, Swartz has found success as a social media and tech entrepreneur with the anticipation of the debut of his new social media platform called SoClose. Fusing both his experience in the music business with social media, Swartz looks forward to launching the platform, as it will provide music artists, celebrities, athletes and influencers with a way to make passive income through social media interaction and engagement.

Despite SoClose being a new addition to his repertoire, Swartz has a long history of success in social media monetization. For over six years, he’s actively found uniquely creative ways to make passive income for music artists and talent without the use of brands or endorsements. From working with celebrities and artists like Snoop Dogg, Akon, George Lopez, Ludacris, and more, for Swartz, developing a concept like SoClose was inevitable.

With a subscription-based structure, fans and followers alike will have access to exclusive content from their favorite artists and celebrities. Subscription rates start at just $1.99 per month and vary depending on the access each user desires. And for the artists and celebrities, they simply use SoClose as they would any other social media platform, organically posting and sharing content that is exclusively made for subscribers. As a turn-key platform for artists and celebrities, SoClose is the ideal medium of social media as it acts and functions like every other platform, but with every piece of content created and shared, they receive passive income. Furthermore, it helps them aggregate and target their audiences for specific types of content

Thanks to a proven business model, Swartz has already seen a large number of investors interested in SoClose that is also in part due to his previous track record and success with celebrity and musical clients. Even so, with interest from executives of top tier entertainment and tech companies, Swartz remains very selective about who will join him as strategic partners at SoClose. In fact, the company’s valuation has already established itself with high profit margin and monthly income even as SoClose is still in a beta stage. Until its official launch later this year, SoClose is invite only for celebrities and artists. And while Jason enjoys helping artists tap into new opportunities via social media monetization, he looks forward to developing new ways to help the music business and social media business continue to evolve.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Click for Counsel: YesLawyer Wants to Make Lawyers as Accessible as Wi-Fi

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Photo Courtesy of: YesLawyer

Byline: Andi Stark

For many people facing a legal problem, the most difficult part is not understanding their rights but finding a lawyer willing to speak with them in the first place. Long wait times, unclear pricing, and administrative hurdles often delay even the most basic consultations. YesLawyer, an AI-enabled plaintiff firm operating across all 50 states, is testing whether technology can shorten that gap.

Founded in 2024 by 25-year-old entrepreneur Rob Epstein, the platform offers free intake, automated screening, and, in many cases, same-day conversations with licensed attorneys. The idea is simple: reduce the friction between a client’s first request for help and an actual legal discussion. In this interview, Epstein explains how the system works, where artificial intelligence fits into the process, and what problems the company is trying to address in the broader legal system

Q: When you say you want lawyers to be “as accessible as Wi-Fi,” what does that mean in practical terms?

A: It’s a way of describing speed and availability. Someone dealing with a workplace dispute, a serious injury, or an immigration issue should be able to move from an online form or phone call to a real conversation with counsel in hours, not weeks. YesLawyer is structured so that a client begins with a free case evaluation, goes through automated conflict checks and basic screening, and, in many instances, speaks with a lawyer the same day.

Q: How does the process work once someone contacts the platform?

A: We use a structured workflow. It starts with a short questionnaire and an initial conversation to capture basic facts. That information feeds into conflict checks and internal review. The system then proposes a match with a licensed attorney and provides a calendar link for a virtual consultation, often within 24 hours. After the meeting, the client receives a written legal plan outlining next steps, deadlines, and estimated fees.

Q: Where does artificial intelligence fit into that process, and where does it stop?

A: AI is used for organizing and routing information, not for giving legal advice. It helps with conflict checks at scale, case categorization, and structured summaries so attorneys can focus on the substance of the matter. Every consultation is conducted by a licensed lawyer, and all decisions about strategy or next steps are made by humans.

Q: What problem is this model trying to solve in the current legal system?

A: Delay and cost are still major barriers. Many civil plaintiffs face long waits just to get a first appointment, along with high retainers and hourly billing that make early legal advice risky. We try to respond with faster consultations, flat-fee options, and financing. The idea is to remove administrative friction so lawyers spend less time on logistics and more time speaking with clients.

Q: Some critics say platforms like this blur the line between a technology company and a law firm. How do you describe YesLawyer?

A: We describe ourselves as a national, AI-enabled plaintiff firm that connects clients with independent attorneys. That structure does raise regulatory questions, especially around responsibility and oversight. We focus on licensing verification, attorney-written case plans, and clear communication about fees and services.

Q: You’ve said the main bottleneck is “systems” rather than people. What do you mean by that?

A: The issue isn’t that lawyers don’t want to help more people. It’s that the systems around them make it hard to scale their time. Intake, scheduling, and document handling take hours. Automating those parts means attorneys can handle more matters without being overwhelmed by repetitive tasks.

Q: Does this model risk favoring only the most profitable cases?

A: That’s a real concern in legal technology. Automation often works best for repeatable, high-volume disputes. Our view is that lowering administrative cost can actually make it easier to take on smaller or more complex cases that might otherwise be turned away. Whether that holds over time depends on the data.

Measuring Impact Over Time

YesLawyer’s attempt to compress the timeline between inquiry and consultation reflects broader changes in how legal services are being delivered. As artificial intelligence becomes more common in administrative work, firms are experimenting with new ways to reduce wait times and clarify costs.

The company’s early growth suggests that many clients value faster access to an initial conversation, even before considering long-term representation. Whether this platform-based model becomes widely adopted or remains one of several emerging approaches will depend on regulatory developments, lawyer participation, and measurable outcomes for clients. For now, YesLawyer’s experiment highlights a central question in modern legal practice: how quickly can help realistically be made available to the people who need it.

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