Following a long-standing career in the music industry, Jason Swartz now continues to evolve professionally, bringing his knowledge and expertise to new areas of business. Most recently, Swartz has found success as a social media and tech entrepreneur with the anticipation of the debut of his new social media platform called SoClose. Fusing both his experience in the music business with social media, Swartz looks forward to launching the platform, as it will provide music artists, celebrities, athletes and influencers with a way to make passive income through social media interaction and engagement.
Despite SoClose being a new addition to his repertoire, Swartz has a long history of success in social media monetization. For over six years, he’s actively found uniquely creative ways to make passive income for music artists and talent without the use of brands or endorsements. From working with celebrities and artists like Snoop Dogg, Akon, George Lopez, Ludacris, and more, for Swartz, developing a concept like SoClose was inevitable.
With a subscription-based structure, fans and followers alike will have access to exclusive content from their favorite artists and celebrities. Subscription rates start at just $1.99 per month and vary depending on the access each user desires. And for the artists and celebrities, they simply use SoClose as they would any other social media platform, organically posting and sharing content that is exclusively made for subscribers. As a turn-key platform for artists and celebrities, SoClose is the ideal medium of social media as it acts and functions like every other platform, but with every piece of content created and shared, they receive passive income. Furthermore, it helps them aggregate and target their audiences for specific types of content
Thanks to a proven business model, Swartz has already seen a large number of investors interested in SoClose that is also in part due to his previous track record and success with celebrity and musical clients. Even so, with interest from executives of top tier entertainment and tech companies, Swartz remains very selective about who will join him as strategic partners at SoClose. In fact, the company’s valuation has already established itself with high profit margin and monthly income even as SoClose is still in a beta stage. Until its official launch later this year, SoClose is invite only for celebrities and artists. And while Jason enjoys helping artists tap into new opportunities via social media monetization, he looks forward to developing new ways to help the music business and social media business continue to evolve.
Warehouse Jobs Booming Due to Online Sales
Amidst a surge in e-commerce sales, warehouse operators, such as FedEx and Amazon, are scrambling to hire workers across the United States. As the labor market has yet to fully recover from the effects of the pandemic, this could prove to be a saving grace for many who have struggled to find work in recent months. Overall employment is still down in the U.S; almost 11 million are still seeking employment since the beginning of quarantine. However, employment in the warehousing and storage sector is actually higher than pre-Coronavirus levels. As the holiday season approaches, these numbers will only continue to go up; a positive signal of the rebounding U.S economy.
Brick-and-mortar retailers have been hit particularly hard by the pandemic, having to furlough or release hundreds of thousands of workers since early March. And with the economic downturn, there were not too many job positions opening up. Now, warehouse businesses that order, pack, and ship products are in a hiring frenzy as online sales are projected to reach $196 billion in the period from November to January. Online and physical stores alike experience increased activity during the holiday season, but with consumers avoiding brick-and-mortar locations because of the virus, more and more shoppers are relying on Amazon, FedEx, and UPS to deliver their products.
Typically, there is a temporary hiring phase for these businesses during the holidays to keep up with demand. However, many experts believe the massive shift towards online purchasing will be somewhat permanent. Already, many of the major players in the shipping and storage industry are planning for an avalanche of orders this holiday season, so more and more temporary hires are converting to full-time positions. UPS has added over 100,000-holiday workers on top of the tens of thousands it hired earlier in the year. Amazon plans on hiring more than 100,000 seasonal workers in addition to 1,000 new warehouses across the country. Also FedEx is seeking 75,000 temporary employees, a 27% increase from its 2019 seasonal hiring.
To prepare for the expected holiday boom, e-commerce businesses have begun an early hiring process. Up through August alone, there were almost six times as many job postings for seasonal positions on the job platform Wonolo. Coincidently, wages have also jumped nearly 16% to $14.18 an hour. Trucking companies are also expected to look for early hires before the holiday season. Many truck drivers have left their jobs due to the virus and retirement, and the transportation industry has struggled to fill the demand for drivers. The average starting wage for drivers at UPS is expected to go up to $30 an hour, but as the market becomes more competitive, that wage may increase even more.
The pandemic still has a grip on brick-and-mortar stores. What used to be quick and easy trips to the store are now complicated and stressful as masks are required and consumers are wary of contracting the virus. With the excess demand shifted to e-commerce, storage and shipping companies need all the extra help they can get to fulfill orders before the holidays are over. Although overall employment is still way below pre-virus levels, many Americans are finally finding employment again.
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