Business
How Otter PR is Redefining the PR Industry and Why You’ll Want to get On Board

When adversity is looming in the distance, there’s a choice to be made. Be proactive, even if you don’t know the extent of the adversity, or wait for it to hit and be reactive. Co-founders of Otter PR, Jay Feldman and Scott Bartnick, chose to be proactive.
With COVID-19 beginning to show just how disruptive it will be, the two business partners knew that their current work in e-commerce was bound to go under for quite some time. The two discussed not only what they were good at, but what they enjoyed. And after a very poor experience with a publicist, Feldman was determined to offer a better service with a concrete guarantee. Born was Otter PR.
So how did a small start-up in the midst of a global pandemic not only rise to success, but continue to take the lead in the PR game? It’s all about collaborative execution. While many companies were forced to temporarily or permanently close, Otter PR rose from basically zero to seven figures in six months, and that’s no simple task. Best said by Lara Rosales, the VP of Communications, their core values lie in teamwork and open communication. It’s more than breakroom chit chat. It’s about having aligned priorities and working as a unit to get there.
At Otter PR, they know the value of you is in your story. When’s the last time you were interested in a one-page story with broken paragraphs and missing sentences? Probably never. That’s why Otter PR takes the time to deep dive into your story, not skimming or skipping any words, because each part is important to getting you to your goals and the Otter PR team to understanding you fully. With a diverse group of publicists of all different backgrounds and expertise, no matter who you are, they’ll have someone who will be eager to learn your story inside and out.
The Otter PR team embodies a powerful force to be reckoned with. Not only do they have the passion and experience to thrive independently, but use their individual strengths to support and advise each other each step of the way. And they don’t stop there. The open line of communication goes beyond the team, but to the clients themselves, ensuring the client’s vision comes to life just how they imagined it. Ultimately the client’s media coverage and how they are portrayed is priority, so each client will be able to text, call, or email their publicist at any time to have their questions answered.
In order to have confidence in a company, they need to have confidence in themselves, and Otter PR knows they’re good at what they do. They won’t take just any client, only those who they know has a story worth being published. Due to that vetting process, they guarantee that anyone they do work with will see results. If not, they have a money-back guarantee. Otter PR also utilizes month-to-month contracts instead of long-term ones, illustrating their understanding that a client’s needs often change. You can cancel, restart, upgrade, or downgrade at any time, because they’re not in the business of keeping you locked in, they’re in the business of bringing you the most success.
Whether this is your first time working with publicists or you’re a big brand that needs some extra buzz surrounding an upcoming event, Otter PR has got your back. Stop dreaming about how you want to scale your brand and make it a reality.
Business
High Volume, High Value: The Business Logic Behind Black Banx’s Growth

In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results.
The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.
But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.
Scaling at Speed: Why Volume Matters
Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.
Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.
Real-Time, Global Payments at the Core
One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.
This service, used by individuals and businesses alike, generates:
- Volume-based revenue from transaction fees
- Exchange spreads on currency conversion
- Premium service income from business clients managing international payroll or vendor payments
With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.
The Flywheel Effect of Crypto Integration
Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:
- Crypto-to-fiat and fiat-to-crypto exchanges
- Crypto deposits and withdrawals
- Payments using Bitcoin or Ethereum
The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:
- Access traditional banking rails
- Convert assets seamlessly
- Operate with lower transaction fees than those found in standard financial systems
By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.
Optimized for Operational Efficiency
High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.
Key enablers of this cost efficiency include:
- AI-driven compliance and customer support
- Cloud-native architecture
- Automated onboarding and KYC processes
- Digital-only servicing without expensive physical infrastructure
The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.
Business Clients: The Value Multiplier
While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:
- International transactions
- Multi-currency payroll
- Crypto-fiat settlements
- Supplier payments and invoicing
These clients tend to:
- Transact more frequently
- Use a broader range of services
- Generate significantly higher revenue per user
Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.
Monetizing the Ecosystem, Not Just the Account
The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:
- Onboard in minutes
- Deposit funds from a crypto wallet
- Exchange currencies
- Pay an overseas vendor
- Withdraw to a local bank account
Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.
Strategic Expansion, Not Blind Growth
Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:
- Customer acquisition costs stay low
- Services meet genuine needs (e.g., cross-border income, crypto access)
- Revenue per user grows over time
It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.
The Future Belongs to Scalable Banking
Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.
With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.
This is not the story of a bank growing.
This is the story of a bank accelerating.
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