It is true when people say that the ‘internet’ is the greatest innovation of all times. Bridging the gap between communities, eliminating the issues of long distances, helping people build a connection with the world, it is the internet that has turned the world into a global village. It has brought to the world conveniences that no one ever thought would be possible, yet everyone benefits from this invention. The world has the technology to thank for an invention that has paved the way for the fourth industrial revolution.
The innovation in the ways people use the internet has pushed the world into a digital transformation. From retailers to business owners, every individual is working on completing their transition into the virtual world. Be it businesses or music artists, the shift-over into the digital world has made achieving success a bit easy and stress-free. On the one hand, where it is helping many people turn their dreams into reality, on the other hand, it is leading industries towards the point of saturation. While digitalization is beneficial for success, the competition here is tough, with everyone fighting for the top spot, in case of musicians, YouTubers, and social media creators, competing for creating a wide fanbase.
The vastness of the fanbase is one of the most dominant factors that determine the success of musicians, social media creators, and YouTubers. The saturation in the industry makes attracting an audience through digital means a challenge. Addressing this issue is “Fantagious,” the first-ever fan-sharing app.
Established with a mission to “inspire and empower all creative people,” is answering the call for help. It is an effective solution to acquiring exposure and digital growth without getting strangled by the industry’s saturation. Fanatgious is the brainchild of Ramell ‘Rem’ Carter, a 29-year-old tech-savvy entrepreneur, and artist.
Just like all other inventions, even Fantagious has a story of how it came into the picture. It can be said that the creation of this app is the perfect example of ‘necessity is the mother of invention.’ Rem was always fond of music; despite this, he was pushed into choosing other academic subjects. Studying was not his forte due to which he dropped out of college twice.
After giving up on his education, he landed on a job at Tiger Tiger, a well-known Croydon nightclub. He used to work nightshifts, but as he was about to be a father, he had to think of another plan. It led him to the position of Senior Sales Executive in a bar in London, under the umbrella of the same company. A year later, he shifted his career to become a commercial insurance broker.
While working on these jobs, a realization hit him, which caused him to resign immediately. He wished his daughter to pursue her dreams, but the fact that all his life he had compromised on his convinced him that this was not the job for him.
It was at this exact moment that he decided to step into the music industry. He began by helping his friend release his EP. The biggest hurdle was the growth of the fanbase. Rem took this as a challenge, and he started exploring the industry. When he could not find anything, it led him to create the Fantagious app, the first of its kind!
The Ultimate Digital Growth Tool…
The invention of Fantagious was the need of the hour. The people whose success depends on how big a fanbase is, needed an app that could help them establish themselves as prominent entities in their respective industries.
Fantagious is a growth tool for digital creators and musicians, and its web application is all set to hit the market soon. Thousands of artists and digital creators have contacted the company after the announcement. Those who will help the company in its testing phase by registering will have a chance to get free premium access to the app. It means access to masterclasses and a chance to be discovered by talent seekers.
Built with an aim to ‘help musicians and digital creators acquire maximum exposure in minimal cost,’ this app helps acquire a relevant fan following with ease and simplicity. The app, designed by Rem Carter, allows users to link their socials through which it can analyze the kind of fan following a user has. It serves as a platform where artists and digital creators can connect and help each other grow. The fan rating is a way through which a user can search and pair with another user to maximize their exposure. Other features that assist these individuals in working on their digital presence are search through filters and much more.
It lets users grow and increase their reach in three simple steps; search, connect and grow. The iOS and Android versions of this app are expected to be released later this year after the beta testing of its app is complete. As of today, Rem serves as its CEO, Carl Eaton-York, as the COO, Jamahl Rowl Alcide as the CMO, and Cristian Vasquez as the company’s CFO. These four individuals are the founding members of the company and wish to make digital success easily acquirable for those with potential!
Speqta CEO Fredrik Lindros Teaches Us How to Say No to Black Box Bidding on PLAs with Their New AI-Based Bid-Optimization Tool Bidbrain™
Stand out from the crowd by investing in Speqta’s new SaaS tool, Bidbrain™! An AI-based solution for Google Shopping ads that specializes in bid optimization. Developed specifically for the e-commerce industry and dedicated to getting you ahead of the competition by optimizing your Product List Ads (PLAs.)
In the interview below with Speqta’s CEO, Fredrik Lindros, learn more about this smart new tool and how you can bid more confidently and feel more secure about your businesses’ growth.
Please tell us something that not everyone knows about yourself!
Fredrik Lindros: I’ve always been personally driven by innovation and change, obsessed as I was over sci-fi shows like Star Trek and Battlestar Galactica, both of which instilled upon me an acceptance and an inclination towards new technology and innovation. .
As for my passion for being equally strategic and creative, I have my time as a magician to thank for that. Unorthodox, yes! But I did, in fact, work as a professional magician some time ago. And, after working odd gigs at kindergartens, company gatherings, and various other stages, I developed skills that would later show itself in my business work as a talent for presentation, communication, and marketing.
And how do you usually start your days? (Are you a proactive or reactive type?)
Fredrik Lindros: I would say that I am a bit of both. I have a very particular schedule that I follow to the ‘T’ most days as a result of my waking habits. But, I’m flexible enough that I can deal with the unexpected when they come.
More specifically, every day, I wake up while the rest of my family is still asleep. Usually in the time between 4 AM and 5 AM. I start things off with a cup of coffee and then work entirely at home until it’s time to go to the office to catch up with whoever is there for the day — we’ve done a lot of juggling to account for the global pandemic, but the work must go on.
The rest of the workday is spent hosting meetings, regularly communicating with others through email or Slack, and just working as efficiently as possible so that I can go back home and spend time with my children before the day ends and the routine starts anew.
Please introduce Bidbrain™! What is it? And, how can we use it?
Fredrik Lindros: In short. Bidbrain™ is a SaaS solution outfitted with both artificial intelligence and machine learning. We at Speqta developed it for the e-commerce industry to use for optimizing bids for Google Shopping Ads.
How would you say Bidbrain™ compares to manually bidding on PLAs?
Fredrik Lindros: E-retailers that show a preference over manual rule-based bidding on Google PLAs usually prize control over their bidding strategies. After all, at least then, they won’t have to suffer through Google’s automated black-box bidding strategies.
However, the main issue with manually bidding on PLAs, at least, when compared to BidBrain™, is that it just cannot beat the kind of results that you can achieve with an AI-based system. There’s no question there. Bidbrain not only optimizes your bidding strategies to receive the best outcomes, but it is also capable of product feed optimization in order to increase the quality score of your PLAs. Furthermore, all you need to do to keep it working is to continue feeding it data in order to fuel its intelligence.
I know that there are many e-retailers out there that are reluctant to use new technology like this. But, there’s no denying that compared to those who work manually, those who use AI-based optimization tools like Bidbrain, in the long-run, will always win over their competition.That’s just how technology advances.
How about those e-retailers that already use the automated bidding tools provided by Google? What kind of benefits would Bidbrain™ offer to them?
Fredrik Lindros: One thing that we addressed during the creation of Bidbrain is transparency. Many online retailers that use Google’s own tools can never be fully confident that the program is working for them at 100%. In fact, if you dissect the bids made by Google’s Target-ROAS or Smart Shopping, you’ll find that they are extremely high CPC-bids worth around 30-50 Euros each that result in very few conversions.
As a retailer, it’s just hard to feel secure with such black box bidding methods. Which is where Bidbrain™ comes in. Unlike Google’s tools, Bidbrain was designed to reveal all data. So, e-retailers will always know where their bids are going, and they can rest easy knowing that the AI is 100% on their side. All while enjoying the extra functionalities provided by our sophisticated product feed optimization tools, the helpful insights given for future campaigns, and so on.
What advice would you give to fellow business owners looking to release their own products?
Fredrik Lindros: Bidbrain™ was only developed to be as dynamic and as insightful as it is today with communication. And so, my advice to fellow business owners is simple: communicate. Talk to your team, talk to your key customers, just talk.
As a team, we got to know exactly what our customers were looking for and why they were looking for certain things. And this would not have been possible if our work environment had not been conducive to open dialogue. A significant portion of the developmental process of our service also involved just talking directly with our customers. It wouldn’t be a stretch to say that these key customers more or less designed Bidbrain together with us. So, the more open you are to understanding the opinions of others, the better.
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