Business
Innovative Australian entrepreneur continues to disrupt the automotive industry

Simon is the founder of a leading provider of innovative car products and accessories. Simon has been able to build a name around selling four-wheel drive products. He literally took the challenges he faced all through his life, found a solution to tackle the problem, and made it available to millions of people having a similar experience.
“So all my whole life, I have been tripping over by accident and falling into new things. In 2009, we put out our first product, designing for a 4-wheel drive on eBay and nobody else was doing it and it just took off like *3’47*. We were invited to four-wheel drive forums and tons of people heard about my product and they wanted to buy the product. So, yeah, it just built from there and the reputation,” Simon said.
The automotive industry has continued to grow over the years, with the market putting out tremendous figures in recent times. According to a report published by I. Wagner on Statista, the auto industry’s most important segments are commercial vehicles and passenger cars. While there are several solutions offered by different manufacturers and brands across the globe, many of such products do not meet the needs of consumers. This is where Simon and his team have been of immense help over the years with their range of ground-breaking products.
Simon has seemingly disrupted the automotive industry, thanks to the fantastic solutions offered by his company. The passionate entrepreneur stole the heart of different stakeholders in the industry over a decade ago doing 4-wheel drive shows, where customers and members of the public stroll in to see the solutions on display.
“At the very first show, my friend and I hired the tiniest booth you could get for $2000 and we sat there for 2 products. Now, our products are different for every single vehicle out there, so we just took the two that we made. We sat there all weekend and wrote down the car type and email address of those who wanted products like ours. I spoke to 24,000 people that weekend and rang back every single person over the next 2 months asking what product of ours they wanted to be built for their car. To do that I used my spare time from my day-to-day job packing shells for a souvenir company,” said Simon.
Simon has continued to grow his brand over the years thanks to exceptional service delivery.
Business
Geivon “E.G.” Cisneros Expands Zooly AI Into the NHL Playoffs

When the stakes are highest, innovation shines brightest. As the NHL Playoffs brought an electric energy to the ice, entrepreneur Geivon “E.G.” Cisneros and his tech company Zooly AI delivered a first-of-its-kind fan experience for the Tampa Bay Lightning, marking a pivotal moment in the evolution of real-time AI engagement in professional sports.
Leveraging Zooly’s flagship product, Photobomb, fans inside Amalie Arena during playoff games were given an entirely new way to connect with their team. With a simple QR code scan, spectators instantly received dynamic, personalized photos featuring the Lightning mascot ThunderBug, seamlessly inserted into their memories-no app download required, just pure surprise and delight.
In a setting where emotions run high and every moment matters, the Photobomb activation proved that artificial intelligence can enhance the magic of live events rather than distract from it. Fans flooded social media with their custom playoff memories, helping amplify the Lightning’s home-ice advantage beyond the rink and into the digital world.
“The playoffs are where legends are made,” said Geivon “E.G.” Cisneros, founder of Zooly AI. “It was important for us to show that AI can make these moments even more personal, not mechanical. We wanted fans to feel like they weren’t just spectators-they were part of the story.”
The activation drew massive engagement, with QR code scans and social shares surpassing expectations-proving that fans are eager for real-time, culturally connected experiences when the stakes are at their highest. For the Lightning, it deepened fan loyalty. For Zooly, it validated a vision: building the connective tissue between live emotion and intelligent digital interaction.
As Zooly AI continues expanding its footprint across professional sports, the Tampa Bay Lightning playoff activation stands as a landmark moment-one where culture, technology, and tradition collided under the brightest lights.
About Zooly:
Zooly AI is a next-gen artificial intelligence company redefining how fans, brands, and creators connect in real time. With products like Daily Vibes and Photobomb, Zooly blends culture, creativity, and technology to create unforgettable interactive moments. From arenas to digital campaigns, Zooly is powering the next generation of engagement.
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