Business

Innovative Australian entrepreneur continues to disrupt the automotive industry

Published

5 years ago

October 9, 2020

Simon is the founder of a leading provider of innovative car products and accessories. Simon has been able to build a name around selling four-wheel drive products. He literally took the challenges he faced all through his life, found a solution to tackle the problem, and made it available to millions of people having a similar experience.

“So all my whole life, I have been tripping over by accident and falling into new things. In 2009, we put out our first product, designing for a 4-wheel drive on eBay and nobody else was doing it and it just took off like *3’47*. We were invited to four-wheel drive forums and tons of people heard about my product and they wanted to buy the product. So, yeah, it just built from there and the reputation,” Simon said.

The automotive industry has continued to grow over the years, with the market putting out tremendous figures in recent times. According to a report published by I. Wagner on Statista, the auto industry’s most important segments are commercial vehicles and passenger cars. While there are several solutions offered by different manufacturers and brands across the globe, many of such products do not meet the needs of consumers. This is where Simon and his team have been of immense help over the years with their range of ground-breaking products.

Simon has seemingly disrupted the automotive industry, thanks to the fantastic solutions offered by his company. The passionate entrepreneur stole the heart of different stakeholders in the industry over a decade ago doing 4-wheel drive shows, where customers and members of the public stroll in to see the solutions on display.

“At the very first show, my friend and I hired the tiniest booth you could get for $2000 and we sat there for 2 products. Now, our products are different for every single vehicle out there, so we just took the two that we made. We sat there all weekend and wrote down the car type and email address of those who wanted products like ours. I spoke to 24,000 people that weekend and rang back every single person over the next 2 months asking what product of ours they wanted to be built for their car. To do that I used my spare time from my day-to-day job packing shells for a souvenir company,” said Simon.

Simon has continued to grow his brand over the years thanks to exceptional service delivery.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 day ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.