Business
Inspiring Others, Elijah Ross Leads The New Generation Of Entrepreneurship

Standards have been set for years where one must pick a single career path and stick to it to be successful. Despite this, more and more opportunities for financial security have been coming out of the woodwork, and entrepreneurs like Elijah Ross are making the dream happen. With his plethora of skills, he has been bringing together multiple industries to generate success in his own way.
Elijah Ross is a self-taught photographer, show booker, and digital marketer that has been providing clients services across the entire entertainment industry. Some of his recent successes have been working with the renowned Trey Songz, Chris Brown, Future, and A-Boogie, who are all international superstars. Elijah Ross could easily stop there with this impressive track record, but instead, he continues to seek out new avenues for growth and success.
One of Elijah Ross’s major focuses is in the area of songwriting. Being a former artist, knowing how to write hit records comes naturally. In an interview about what’s coming next in his career, he said, “My next big move is to focus more on song placements with the dope songwriters and producers we’ve collaborated with recently.” Utilizing his show booking contacts, Elijah Ross has built another music-related revenue stream by helping artists get gigs.
Today’s traditional roles are being challenged by Elijah Ross, who has been involved in multiple parts of the entertainment industry. Establishing himself as a booking agent, marketer, designer, and now songwriter, Elijah Ross can be classified in the new generation of entrepreneurs.
Follow Elijah Ross on Instagram: https://www.instagram.com/gyw_eli/
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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