Connect with us

Business

Interview With Lewis Schenk, Founder Of Fast Growing Digital Media Company

mm

Published

on

With the online entrepreneurial world becoming increasingly saturated, it is harder than ever to stand out. There are a number of different tools and strategies to position yourself in your own unique way, and entrepreneur Lewis Schenk knows just that. Lewis is the founder of Boost Media Agency, a fast-growing public relations and media company, who specialises in helping entrepreneurs and business owners get more exposure for their brand and outposition their competition. Lewis has worked with over 200 clients in the last 5 months alone, and here we take a sneak peak into his mind to learn more about what he does and how he’s been able to achieve what he has so far in 2020. 

Thank you so much for doing this with us! What is your “backstory”?

Lewis: So I grew up in Canberra Australia, where I left at 19 years old to go to college in America on a golfing scholarship. I made a lot of great friends and a really strong network of connections over there. Long story short, I didn’t finish my 4 years of school over there – I ended up returning after 2 and a half years, only to spend two more years studying in Melbourne. I was playing on the elite amateur golf circuit throughout Australia and was looking to turn pro, but I fell out of love with the game. So instead I started an events company which operated Australia-wide, and also worked for another digital agency in the media and public relations space. It was at the start of 2020 where I took the plunge and poured all my energy into building my own public relations and media agency, and I haven’t looked back since. 

What was your key driving force to become an entrepreneur?

Lewis: For me it was always about freedom. When I was in school I was stuck in the paradigm that going to university after school, then joining the workforce and working my life away was the only option. That always scared me a lot and it definitely motivated me to create a life I wanted to live – a life on my own terms. That definitely affected some of my decisions along the way. 

What do you think makes your company stand out? Can you share a story?

Lewis: Yeah, so right when I started out I would do a lot of cold outreach on facebook – and anyway, I ended up getting on a call with one of the most interesting individuals who I’d ever met. Once he started listing off all the companies he ran and the millions of dollars he had made, I was quite nervous. None the less he was a great guy and we ended up doing some business together. Unfortunately due to my inexperience at the time, I made a huge mistake with some of the work – but I took ownership for that and gave him an extra month’s service for free. So to sum it up, myself and my team at Boost are dedicated to making sure all of our clients’ experience is a positive one. And also ensuring our communication is second to none. 

What has been your favourite moment in business?

Lewis: I’m going to have to say the first ever deal that I closed. There is no better feeling when you make your first sale – I really think that this is when you have proven to yourself that what you want to do is possible, and it actually works. 

What do you believe is the most important ingredient for success?

Lewis: I believe it is a combination of mindset and discipline, hands down. The mindset is needed to give yourself the belief that you can get to where you envision yourself, and the discipline is what is required to put in the action to actually get you there. So yeah, I don’t think it’s just one ingredient, there is definitely a couple that you need. 

How have you used your success to bring goodness to the world? 

Lewis: I really like to give back to those in need. Whether it’s tipping someone at a local restaurant or store, giving money to a homeless person or even just buying someone a gift as a nice gesture. I truly believe that one of the keys to success, happiness and fulfillment is to give back to others. 

Lastly, what’s the best advice you’d give to someone starting out as an entrepreneur?

Lewis: As cliche as it sounds, trust the process. Nothing happens overnight and if you truly want long term success you must fall in love with the process – not just the result. And remember: success is the journey, not the destination. 

Thanks so much for joining us Lewis, we wish you all the best!

If you want to learn more about Lewis and his work, visit his website & follow him on Instagram @lewis_schenk for daily value, content and inspiration. 

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Business

The Key Components of a Successful Digital Marketing Strategy

mm

Published

on

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.

Continue Reading

Trending