Business
Interview With Lewis Schenk, Founder Of Fast Growing Digital Media Company

With the online entrepreneurial world becoming increasingly saturated, it is harder than ever to stand out. There are a number of different tools and strategies to position yourself in your own unique way, and entrepreneur Lewis Schenk knows just that. Lewis is the founder of Boost Media Agency, a fast-growing public relations and media company, who specialises in helping entrepreneurs and business owners get more exposure for their brand and outposition their competition. Lewis has worked with over 200 clients in the last 5 months alone, and here we take a sneak peak into his mind to learn more about what he does and how he’s been able to achieve what he has so far in 2020.
Thank you so much for doing this with us! What is your “backstory”?
Lewis: So I grew up in Canberra Australia, where I left at 19 years old to go to college in America on a golfing scholarship. I made a lot of great friends and a really strong network of connections over there. Long story short, I didn’t finish my 4 years of school over there – I ended up returning after 2 and a half years, only to spend two more years studying in Melbourne. I was playing on the elite amateur golf circuit throughout Australia and was looking to turn pro, but I fell out of love with the game. So instead I started an events company which operated Australia-wide, and also worked for another digital agency in the media and public relations space. It was at the start of 2020 where I took the plunge and poured all my energy into building my own public relations and media agency, and I haven’t looked back since.
What was your key driving force to become an entrepreneur?
Lewis: For me it was always about freedom. When I was in school I was stuck in the paradigm that going to university after school, then joining the workforce and working my life away was the only option. That always scared me a lot and it definitely motivated me to create a life I wanted to live – a life on my own terms. That definitely affected some of my decisions along the way.
What do you think makes your company stand out? Can you share a story?
Lewis: Yeah, so right when I started out I would do a lot of cold outreach on facebook – and anyway, I ended up getting on a call with one of the most interesting individuals who I’d ever met. Once he started listing off all the companies he ran and the millions of dollars he had made, I was quite nervous. None the less he was a great guy and we ended up doing some business together. Unfortunately due to my inexperience at the time, I made a huge mistake with some of the work – but I took ownership for that and gave him an extra month’s service for free. So to sum it up, myself and my team at Boost are dedicated to making sure all of our clients’ experience is a positive one. And also ensuring our communication is second to none.
What has been your favourite moment in business?
Lewis: I’m going to have to say the first ever deal that I closed. There is no better feeling when you make your first sale – I really think that this is when you have proven to yourself that what you want to do is possible, and it actually works.
What do you believe is the most important ingredient for success?
Lewis: I believe it is a combination of mindset and discipline, hands down. The mindset is needed to give yourself the belief that you can get to where you envision yourself, and the discipline is what is required to put in the action to actually get you there. So yeah, I don’t think it’s just one ingredient, there is definitely a couple that you need.
How have you used your success to bring goodness to the world?
Lewis: I really like to give back to those in need. Whether it’s tipping someone at a local restaurant or store, giving money to a homeless person or even just buying someone a gift as a nice gesture. I truly believe that one of the keys to success, happiness and fulfillment is to give back to others.
Lastly, what’s the best advice you’d give to someone starting out as an entrepreneur?
Lewis: As cliche as it sounds, trust the process. Nothing happens overnight and if you truly want long term success you must fall in love with the process – not just the result. And remember: success is the journey, not the destination.
Thanks so much for joining us Lewis, we wish you all the best!
If you want to learn more about Lewis and his work, visit his website & follow him on Instagram @lewis_schenk for daily value, content and inspiration.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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