Business
Investing for Beginners in 2024

In 2024, investing as a beginner may appear both promising and daunting. The world of finance is rife with opportunities, yet navigating it requires a compass of knowledge and a steady hand. In this era of ever-evolving markets, it’s essential for novice investors to embark on their financial voyage well-prepared, armed with insights from those who have navigated these waters successfully.
“In the ever-changing landscape of investing, knowledge is your North Star,” says Asim Hafeez, an early growth and real estate investor, and GP/LP in over 60 companies, “begin with a solid foundation of information, and the path to financial success will become clearer.”
Identifying key considerations
For many novice investors, the initial challenge lies in the sheer lack of information. The world of investments can be overwhelming, with numerous opportunities vying for attention.
Hafeez acknowledges this hurdle and advises newcomers to pause and gather knowledge before diving in. Instead of succumbing to the allure of every new investment idea, he suggests a deliberate and informed approach, which entails acquiring a foundational understanding of investing and developing a discerning eye for opportunities that align with one’s financial goals.
“Another critical consideration,” highlights Hafeez, “is the need to clarify investment objectives.” Before selecting specific investments, you need to define your financial aspirations clearly. Whether the goal is long-term wealth accumulation, generating regular monthly cash flow, or securing a comfortable retirement, having a well-defined objective helps choose the most appropriate investment vehicles.
Furthermore, Hafeez emphasizes the importance of avoiding “shiny object syndrome.” This refers to the temptation to chase after novel and high-return investment opportunities without a clear strategy.
“Beginner investors must remain steadfast in their commitment to their established investment goals,” Hafeez advises. “That way, they can evaluate potential investments with focus and ensure that each opportunity aligns with their unique financial objectives.” This disciplined approach guards against making impulsive and ill-informed decisions, promoting a more prudent and profitable investment journey.
Recommended investment for new investors
Investing in assets that provide a steady cash flow is a cornerstone of a successful investment strategy. Consider the option of residential real estate, particularly multi-family properties. These properties can be acquired with a modest down payment, usually ranging from three to five percent of the property’s value.
The most attractive aspect of real estate investing is the potential for a reliable monthly cash flow, which often increases over time due to inflation-driven rent adjustments. Moreover, as the property appreciates in value, your investment portfolio continues to grow.
“Investing in a multi-family property can create a solid foundation for financial security,” Hafeez says. “It combines steady cash flow with long-term wealth-building through property appreciation.”
Maximizing contributions to a Roth IRA
Another smart move for new investors is to leverage tax-advantaged accounts like the Roth IRA. With a current annual contribution limit of $7,000 (subject to potential future increases), a Roth IRA allows tax-free withdrawals during retirement.
To make the most of your Roth IRA, Hafeez advises allocating your contributions to low-cost index funds, such as those offered by Vanguard, which are known for their minimal management fees and diversification benefits. By consistently contributing to an S&P 500 index fund within the Roth IRA, you can allow your wealth to grow tax-free over time.
“Maxing out your Roth IRA contributions annually is a prudent move,” Hafeez emphasizes. “It ensures that your investments are not only diversified but also shielded from future tax implications, providing financial security in retirement.”
Diversification and risk management
Diversification involves spreading your investments across different asset classes to reduce risk. By diversifying, you can potentially enhance returns while safeguarding your portfolio from the negative impact of a poorly performing asset.
Hafeez advises beginners to adopt a multifaceted approach to diversification, considering various asset classes, industries, and geographic regions. This strategy minimizes your portfolio’s vulnerability to the performance of a single asset or sector, ensuring greater stability.
However, balancing risk and return is equally crucial. Your willingness to take on risk should align with your financial goals, time horizon, and risk tolerance, so assess your risk appetite and tailor your investment strategy accordingly.
While high-risk investments may promise higher returns, they can also bring higher volatility and may not be suitable for long-term objectives like retirement planning. “Finding the right balance between high and low-risk investments based on your unique financial circumstances is crucial,” Hafeez says.
Your investment preferences are another essential consideration. Some investors prioritize assets that generate a steady cash flow, while others seek investments with significant potential for capital appreciation.
“There’s no one-size-fits-all solution,” Hafeez explains. “Your investment choices should align with your financial goals, risk tolerance, and personal preferences. Ultimately, the allocation of your investments will depend on your risk appetite and your personal preferences. What’s most important is that your investment strategy aligns with your long-term financial goals.”
Embarking on an investment journey as a novice can seem daunting, but with the proper guidance, it can also be incredibly rewarding. As Hafeez wisely notes, knowledge is the key that unlocks financial success. By first developing a solid foundation of investing fundamentals, clarifying your goals and risk tolerance, and remaining focused despite distractions, you can equip yourself to make the best investment decisions in 2024.
— Asim Hafeez is the Owner and Operator of Empower Energy Solutions, a company with over 200 million in revenue to date. Solar is their product, but Asim considers Empower Energy a people company, putting employees and customers first. He is the Owner of Bamboo Tech and Apex Construction as well as a real estate, early-stage, and growth investor and is a GP or LP in over 60+ companies. Born in Pakistan, he moved to the US at 10 years old, knowing no English. He started in performance-based pay at 18 years old and was managing several thousand people by 21 years old. He has managed over 10,000 people in various roles throughout his career. His comments have been featured in AOL, SHRM, and Startup Nation.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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