Lifestyle

It’s Your Life, Why Are You Not In Charge Of It? The Inside Story of How Junior Anthony Went from Zero to 7 Figures.

Published

5 years ago

June 17, 2021

Many people share the desire to change their lives and work from home in the online world, but few ever get there on their own. Junior Anthony – business coach, entrepreneur, and digital marketer – knows from personal experience how to nurture that seed of desire that lurks within.

His online education platform LiveSotori has not only enabled him to grow wealthy and fulfilled, but it also facilitated hundreds of ordinary people to build successful online businesses and enjoy generating income while working from home.

Junior knows of what he speaks, having made his way from being homeless and living in a rented car to growing an in-demand digital marketing dream into a multi-million-dollar business.

From Poverty To Epiphany

Junior was raised by his grandparents in Brooklyn, New York, with his father in jail and an absent mom who later kidnapped him and took him abroad for five years. Then another shock arrived when his father was released from prison and entered his life. Family turmoil like this would be enough to shatter any child but for Junior Anthony, it was the beginning of a rags-to-riches journey that swings from poverty to epiphany, laptop lifestyle to seven-figure business success.

By the time he was 21-years-old, Junior was living as a squatter in an abandoned home in Queens, New York with friends. After floating between New York and Florida, he decided to get his TLC license and rented a car from Uber while writing music, performing, and doing shows. One day his rented car’s windshield was trashed to the tune of $2,000. Deeply in debt, he worked driving only at night hoping that the damaged windshield would not be noticed.

“I had to make money to pay my debts and I tried everything you could do on a phone since I didn’t have a laptop. I had nothing. I tried bitcoin and downloaded apps and other gimmicks. Nothing worked,” he said.

As sleep begets sleep, disaster begets the same and Junior fell off his skateboard and broke his ankle making driving impossible. He waited three days to visit the hospital.

“I couldn’t drive and a dude I knew offered me $20 every two weeks to receive drugs. I was a breath away from breaking point. I knew this was not the life I wanted or had planned for. I need to make massive changes,” he said.

After his ankle healed he took a job working on a construction site, bought a laptop, and tuned into every webinar that he thought would get rid of the negativity that was crowding his world.

A Spiritual Cleansing

“My life seemed to be populated with bad actors who brought nothing but misery. I needed a serious spiritual cleansing and reset. I knew I wanted to make money online and I spent endless hours researching how to change direction to get there,” he said.

He returned to Trinidad for six months where he bathed in a river, ate from trees, and gained the ‘mental equilibrium’ required to learn about himself, online marketing, social media, and advertising. He became a voracious consumer of online courses, webinars, guides, and endless reading content about digital marketing.

He then landed in Miami with $30 in his pocket and started searching for clients. When he was down to his last dollar, he pounded the pavement with one aim; to sign a client. His last call resulted in a catch where a CrossFit business agreed to pay $300 upfront and $200 on delivery for his marketing services.

Shortly after signing his first serious client, Junior watched a webinar by consciousness coach Vishen Lakhiani. It triggered an epiphany that wrenched his self-limiting mindset and turned it into one of abundance and unlimited self-faith.

“From this, I believed that clients would pay me $1,500. How could they believe in me when I didn’t believe in myself? This amazing shift was a game-changer. I secured my first $1,500 client. It was life-defining and I immediately set my intention to develop meaningful relationships and live a better life,” he said.

Scaling Up The Business

Junior scaled his digital marketing business, started looking after himself better, and grew the business to include high end-clients.

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While he was mentoring his friend in affiliate marketing, other requests for mentorship were landing rapidly. One person even showed him their bank statement that had a balance of 13 cents.

“While I was mentoring these people, I realized that some were succeeding with campaigns that were converting, while others were not taking action. I was done helping out for free. People don’t value free and I felt like I was wasting my time,” Junior added.

Junior realized it was time to distill his lifetime of experience, tools, and philosophies into a professional program and he created www.livesotori.com

One of his most influential programs is a two-day live workshop that takes students on a journey that includes a step-by-step guide to starting an online business and working from home, landing page optimization, and his client attraction formula.

Resilience Has Its Own Rewards

LiveSotori’s community is made up of hundreds of supportive entrepreneurs who regularly make five-figure incomes. Dozens of his ‘family’ have quit their dead-end jobs and now make money online from home. Earning $1000 in a single day became the regular norm for most people in his community.

“While many entrepreneurs like to operate solo, we function as a family and pride ourselves on working together. We also have a no BS and ‘No Excuses’ approach. I work with integrity and do not sugarcoat anything. As the founder of LiveSotori, I am there to offer support and training,” he said.

While Junior knows that he was helped by his failures, he believes profoundly in the power of a person’s ability to create their own story.

“Assuming control of your life and taking it in the direction that you desire is an important part of every life. Manage your narrative and rule it. If you fall, you can still write yourself an awesome comeback story. Resilience has its rewards, particularly if you are coming from rock bottom.”

Lifestyle

The Message Women Need Today: Cathi Carrier’s Mission to Bring Back Self-Worth

Published

3 hours ago

March 27, 2026

Michelle Langton

Many women spend years quietly stepping out of the frame, avoiding cameras, hiding behind filters, or brushing off compliments because they no longer recognize the person staring back at them. It is not vanity that drives those moments; it’s a deeper feeling of slipping away from yourself. That emotional weight is something Cathi Carrier has witnessed for more than three decades, and it’s what shaped the mission behind Purely Bella.

Cathi didn’t build her career in a boardroom. She built it in a treatment room, one client at a time, listening to stories that rarely make it into conversations about skincare. Women would sit down and immediately apologize for their appearance, convinced they were “too late” to take care of themselves. What she saw instead were women who had given so much to others that they had forgotten how to give to themselves.

Her understanding didn’t come from textbooks. It began when she was a teenager struggling with acne that felt bigger than a skin issue; it affected her confidence, her social life, and even the way she carried herself. That experience gave her empathy long before she had professional expertise. She knew what it meant to feel uncomfortable in your own skin, and she never forgot it.

In her treatment room, skincare became something deeper than cleansing and moisturizers. It became a place where women were welcomed without judgment, where they could talk openly, exhale, and feel seen. Over the years, she learned that skin reflects far more than age or stress. It reflects how much space a woman has allowed herself to take up in her own life.

Stories like Sara’s stayed with her. Sara, a retired schoolteacher, walked in with her shoulders rounded and her spirit dulled. She apologized repeatedly for her skin, barely making eye contact. Carrier designed a simple treatment plan, but the real change came from the conversations, the consistency, and the small moments where Sara started to reconnect with herself. Months later, Sara hugged her and said she finally felt like herself again. That transformation, skin healing paired with emotional renewal, is what convinced Carrier that skincare can be a form of healing when done with intention.

Still, she reached a limit. Her treatment room could only help one woman at a time. The desire to create a greater impact pushed her to start Purely Bella, a brand built to carry her philosophy beyond the walls of her spa. The transition wasn’t glamorous. She had to learn manufacturing, sourcing, regulations, and everything in between. But she stayed focused on real women and real results, clean formulations that worked, without the fear-based marketing the industry often leans on.

Purely Bella’s mission is rooted in a simple promise: you don’t need to turn back time to feel beautiful. You need to move forward with confidence and grace, knowing your best self is not behind you. Cathi believes this deeply. She speaks often about how a morning skincare routine is not just about products, it’s a daily choice to care for yourself, a reminder that you matter.

Her mission is also a response to the pressures women absorb from the world around them. Society is quick to tell women their value fades with every birthday. Cathi rejects that entirely. She wants daughters to grow up watching their mothers feel proud in photos, not hide from them. She wants women to recognize that aging is not the enemy; the real enemy is the culture that tells them to shrink as they grow older.

In a crowded beauty landscape, Cathi Carrier is not asking women to chase perfection. She is inviting them to remember who they are, and to step back into the frame with confidence.