Lifestyle
It’s Your Life, Why Are You Not In Charge Of It? The Inside Story of How Junior Anthony Went from Zero to 7 Figures.
Many people share the desire to change their lives and work from home in the online world, but few ever get there on their own. Junior Anthony – business coach, entrepreneur, and digital marketer – knows from personal experience how to nurture that seed of desire that lurks within.
His online education platform LiveSotori has not only enabled him to grow wealthy and fulfilled, but it also facilitated hundreds of ordinary people to build successful online businesses and enjoy generating income while working from home.
Junior knows of what he speaks, having made his way from being homeless and living in a rented car to growing an in-demand digital marketing dream into a multi-million-dollar business.
From Poverty To Epiphany
Junior was raised by his grandparents in Brooklyn, New York, with his father in jail and an absent mom who later kidnapped him and took him abroad for five years. Then another shock arrived when his father was released from prison and entered his life. Family turmoil like this would be enough to shatter any child but for Junior Anthony, it was the beginning of a rags-to-riches journey that swings from poverty to epiphany, laptop lifestyle to seven-figure business success.
By the time he was 21-years-old, Junior was living as a squatter in an abandoned home in Queens, New York with friends. After floating between New York and Florida, he decided to get his TLC license and rented a car from Uber while writing music, performing, and doing shows. One day his rented car’s windshield was trashed to the tune of $2,000. Deeply in debt, he worked driving only at night hoping that the damaged windshield would not be noticed.
“I had to make money to pay my debts and I tried everything you could do on a phone since I didn’t have a laptop. I had nothing. I tried bitcoin and downloaded apps and other gimmicks. Nothing worked,” he said.
As sleep begets sleep, disaster begets the same and Junior fell off his skateboard and broke his ankle making driving impossible. He waited three days to visit the hospital.
“I couldn’t drive and a dude I knew offered me $20 every two weeks to receive drugs. I was a breath away from breaking point. I knew this was not the life I wanted or had planned for. I need to make massive changes,” he said.
After his ankle healed he took a job working on a construction site, bought a laptop, and tuned into every webinar that he thought would get rid of the negativity that was crowding his world.
A Spiritual Cleansing
“My life seemed to be populated with bad actors who brought nothing but misery. I needed a serious spiritual cleansing and reset. I knew I wanted to make money online and I spent endless hours researching how to change direction to get there,” he said.
He returned to Trinidad for six months where he bathed in a river, ate from trees, and gained the ‘mental equilibrium’ required to learn about himself, online marketing, social media, and advertising. He became a voracious consumer of online courses, webinars, guides, and endless reading content about digital marketing.
He then landed in Miami with $30 in his pocket and started searching for clients. When he was down to his last dollar, he pounded the pavement with one aim; to sign a client. His last call resulted in a catch where a CrossFit business agreed to pay $300 upfront and $200 on delivery for his marketing services.
Shortly after signing his first serious client, Junior watched a webinar by consciousness coach Vishen Lakhiani. It triggered an epiphany that wrenched his self-limiting mindset and turned it into one of abundance and unlimited self-faith.
“From this, I believed that clients would pay me $1,500. How could they believe in me when I didn’t believe in myself? This amazing shift was a game-changer. I secured my first $1,500 client. It was life-defining and I immediately set my intention to develop meaningful relationships and live a better life,” he said.
Scaling Up The Business
Junior scaled his digital marketing business, started looking after himself better, and grew the business to include high end-clients.

Processed with Lensa with Magic Correction
While he was mentoring his friend in affiliate marketing, other requests for mentorship were landing rapidly. One person even showed him their bank statement that had a balance of 13 cents.
“While I was mentoring these people, I realized that some were succeeding with campaigns that were converting, while others were not taking action. I was done helping out for free. People don’t value free and I felt like I was wasting my time,” Junior added.
Junior realized it was time to distill his lifetime of experience, tools, and philosophies into a professional program and he created www.livesotori.com
One of his most influential programs is a two-day live workshop that takes students on a journey that includes a step-by-step guide to starting an online business and working from home, landing page optimization, and his client attraction formula.
Resilience Has Its Own Rewards
LiveSotori’s community is made up of hundreds of supportive entrepreneurs who regularly make five-figure incomes. Dozens of his ‘family’ have quit their dead-end jobs and now make money online from home. Earning $1000 in a single day became the regular norm for most people in his community.
“While many entrepreneurs like to operate solo, we function as a family and pride ourselves on working together. We also have a no BS and ‘No Excuses’ approach. I work with integrity and do not sugarcoat anything. As the founder of LiveSotori, I am there to offer support and training,” he said.
While Junior knows that he was helped by his failures, he believes profoundly in the power of a person’s ability to create their own story.
“Assuming control of your life and taking it in the direction that you desire is an important part of every life. Manage your narrative and rule it. If you fall, you can still write yourself an awesome comeback story. Resilience has its rewards, particularly if you are coming from rock bottom.”
Lifestyle
Documentary Alert: Derik Fay – A Hidden Architect in Plain Sight
Entrepreneur, investor, and founder of 3F Management, Derik Fay has built a business empire with discreet precision. Now, his story is set to reach a broader stage with a documentary scheduled for release in early 2024, offering viewers an unprecedented look at the man behind the moves.
From Small‑Town Roots to Private Equity Power
Born November 19, 1978, in Westerly, Rhode Island, Fay’s trajectory defies conventional entrepreneur narratives. He began with limited resources but an expansive vision. After the success of his early fitness venture, he shifted to the private equity and operational model through 3F Management, quietly holding or controlling stakes in companies across fintech, media, health, construction and more.
The Documentary’s Focus: Strategy, Legacy, Quiet Influence
The upcoming film dives into Fay’s behind‑the‑scenes methodology. Rather than spotlight‑chasing, the narrative shows how Fay executes in boardrooms most never see, scales companies most never hear of, and converts digital authority into foundational power. It highlights how his Instagram following of over 1.4 million and billions of digital impressions are not the goal—they are the byproduct of systematic growth and influence.
Why This Story Matters Now
In an era of flash exits, viral entrepreneurs and boom‑and‑bust startups, Fay represents a different archetype: the silent architect building for endurance. The documentary frames his model as an antidote to hype—emphasizing infrastructure, sustainable growth and strategic compounding. Viewers will follow his journey from his earliest days in Rhode Island to boardroom negotiations, legacy exit strategies and personal transformation.
What You’ll Discover
- The founding and expansion of his early fitness business, and how that created the blueprint for modern deal‑making.
- The evolution of 3F Management and its broader holdings, showing how Fay’s operational involvement distinguishes him from traditional investors.
- Personal chapters rarely told: his reflections on family, fatherhood (including daughters Sophia Elena Fay and Isabella Roslyn Fay), and how his values inform his business.
- Digital influence redefined: how millions of followers and global content served not as showmanship, but as a platform for entrepreneurs, giving back and platform building.
- A net worth estimate derived from exits, real‑estate holdings and equity positions—though Fay chooses discretion, analysts place his worth comfortably into the $100 million‑plus range, with some valuations exceeding $250 million.
Anticipated Release & Impact
According to early reports, the documentary is scheduled for release in the first quarter of 2024. While the exact distribution vehicle is unconfirmed, the subject’s reach, story and timing suggest a high‑profile streaming launch is possible. For those tracking “Derik Fay documentary” or “Derik Fay Netflix,” this will be a key watch.
Final Word
The documentary isn’t merely about success. It’s about how success is built—behind closed doors, sometimes unseen, yet undeniably powerful. Derik Fay’s story reminds us that influence isn’t measured only in noise—it is often measured by the legacy quietly assembled.
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