Business
Jayhawk Advisors Shares 5 Things You Probably Didn’t Know a Finance Planner Can Do For Your Business
With the proliferation of financial-blogs, investment Apps and Robo-advisors, many are wondering whether it is worth hiring a financial advisor. Financial advisors specialize in providing money management solutions in a wide variety of places, i.e. independent consultancies and insurance and financial companies such as banks and investment firms. According to a report published by CNBC, the main reasons for seeing a financial advisor are as follows:
- When personal changes arise – changes or milestones in personal life, such as marriage and having a baby must be managed well to ensure a sound financial future. This is important because financial disagreements in marriage can easily cause financial strain and damage a relationship.
- When you experience wealth changes – if your financial fortunes have risen as a result of a pay rise, new job offering or inheritance, you may need a financial advisor to help you make the most out of the windfall. The advice can cover everything from savings to investment strategies.
- When you need emotional support – catastrophic financial events such as the 2008 Financial Crisis and the Dot.com Bubble often cause jitters among investors and the general populace. A financial advisor can be called in during a crisis to provide objective advice. For clients with facing financial disclosure challenges, the advice can help instill honesty in financial reporting.
The things a financial advisor does that you probably did not know?
Financial planning can be hectic if things don’t fall as planned. Besides providing crucial advice on investment matters, money management, and retirement planning, financial advisors can do much more. According to Business Insider, here are 4 things you probably didn’t know the experts:
- Tax planning
Any money that can be saved through tax planning can go a long way to boost your financial health for years to come. A Certified Financial Planner (CFP) will carefully study your tax returns to help you find ways to manage and maximize your finances and taxes. For real estate investors, investment advice can help stem future losses and consolidate gains.
- Loan negotiation
Using their knowledge in finance and investment, financial advisors and planners can help clients find the best interest rates when applying for loans and mortgages. In the case of the later, the financial expert can negotiate loan rates and close real estate sales on your behalf.
- Financial therapy
Although financial advisors and planners are not licensed counselors, they are well-informed about the psychology of money and how it affects the human mindset. Subconscious beliefs about money have been shown to affect how people earn, spend and save money. During the therapy sessions, the advisor will come up with a sound financial plan to help clients prosper.
- Exploit the loopholes in insurance coverage
A CFP trained financial advisor can audit all the insurance policies held by individuals and businesses, i.e. life, property and liability insurance coverage. The insights obtained from the audit can be used to help clients find insurance loopholes and reduce the due amounts. One of the best advice is obtaining a cost-saving, umbrella coverage for home, vehicle, and other liabilities.
- Work with your employer
The advisors are also well-placed to work with employers to optimize various worker benefits. For instance, an advisor can work with your employer’s HR manager and 401(k) providers to discuss best plans to implement and cost savings options. The support can also cover incomes from investment, annuities, IRA accounts and other less known retirement and investment accounts.
The Debt Advice You Can Trust!
People who need advice on issues like tax planning, investment planning, and debt management can seek valuable support from financial advisors. Consumers with high-interest loans are constantly bombarded with unending monthly payments that come with far-reaching implications on one’s credit standing and peace of mind. The Illinois based Jayhawk Advisors is a financial advisor in the business of making a difference. The company is focused on promoting the client’s financial well-being since it understands the importance of achieving financial goals.
The Jayhawk online debt estimating calculator is easy to use. All you need to do is enter your particulars, including name, address, estimated household income, monthly credit card payments and estimated credit card debt to know how much you can save. The other popular tool from Jayhawks is the debt management solution, which prioritizes what a client needs by offering low interest, single monthly payment plan. To get in touch with Jayhawk Advisors, visit the company website or call 1-800-781-7547 to speak to a friendly representative.
Business
The Key Components of a Successful Digital Marketing Strategy
In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.
Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.
Clear Objectives and Measurable Goals
Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.
A Strong Brand Identity
Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.
Search Engine Optimisation (SEO)
SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.
Engaging Content Marketing
High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.
Social Media Engagement
Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.
Paid Advertising (PPC and Social Ads)
Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.
Email Marketing and Automation
Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.
Data Analytics and Continuous Optimisation
No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.
Final Thoughts
A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.
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