Business

Jobs That May be Under Your Radar

Published

3 years ago

September 29, 2022

According to the U.S. Bureau of Labor, the average worker can expect to sit nearly 45% of the work day. On the surface, that doesn’t sound so bad. However, what isn’t considered is the effect that having a college degree has on that percentage.

Despite lengthy research, there simply isn’t much data on how much people tend to sit at work if they have a college degree versus not having one. However, looking at specific occupations does show data.

Jobs including accounting, business, and tech tend to lead to workers sitting anywhere from 70-80% of the time.

In fact, with an exception to a few areas where a degree is required, most of the post-college workforce appears to be in a position where they spend most of their day at a desk.

For some, this is not an issue. For many others, it can lead to increased stress, dissatisfaction at work, weight gain, and a repetition of tasks that get old after a few days. So why do people continue to work in these environments? Part of it may be our tendency to follow the crowd, and college programs often funnel their graduates to these kinds of jobs.

What if someone wants to break away from the norm? There are certainly options, and here are just three of them.

Coaching

Coaching a sport can be one of the most satisfying and productive jobs that exist. On top of the satisfaction of helping athletes improve their skills, depending on the coach, it can also serve as a workout and a way to stay active.

This option can be especially good in unique sports such as rowing, pole vault, or Irish dance. Many potential clients/athletes may not know about these opportunities, but once word gets out, there may be a lot of interest. Moving up in these specific fields is much easier than trying to go the route of a football or basketball coach. If a rowing team is looking for a coach, and you’ve got the experience, you may end up in a small candidate pool for a great job.

Run an Excursion

Everyone loves excursions while on vacation. It’s a market that’s growing every year, and with the right equipment and skills, it’s very possible to have success here. The best part is that almost no matter where you go, the market will be there.

In a tourist area like Orlando, Florida, so many people go that despite a lot of excursion options, opportunity is still there. On the flip side, in a small town in Kansas, the market may be small, but there won’t be any competition.

The key is to be unique. If close to a desert, a dune buggy adventure will catch a lot of people’s attention. If there are already a lot of those excursions available, have a romantic candlelight dinner under the stars. The possibilities are endless. If you decide that you want an excursion that will keep you up on your feet and active, that’s totally up to you.

Start a Business

Starting a company can be stressful and overwhelming, especially with zero experience. One key is to utilize resources and not pretend that you know how to do everything. Just as you wouldn’t have a plumber frame a house, a dentist perform brain surgery, or an engineer file your taxes, running everything for your business alone will likely not be successful.

Odds are, you may be able to do the business part, but utilizing resources for other areas can help make a business successful.

What does this have to do with not sitting all day? Similar to the excursion idea, starting your own business means choosing your hours, and the work style. You may decide that 7-10 AM is a great time to do all the paperwork and desk-related tasks, take a break from 10-11 AM, and then spend 11-4 PM doing active tasks related to the business. You can decide to work late at night and keep the mornings open.

With few exceptions, a self-business allows you to work when, where, and how you want.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

1 week ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.