Business

Jose Arias, The New York Based Social Media Influencer Wants Other Entrepreneurs To Know The Ways They Can Reach More People On Instagram

Published

5 years ago

July 6, 2020

Instagram is a very lucrative medium; one must know how to make full use of the same, says Arias.

If you can calculate it, you would know that Instagram already has about a Billion active users monthly, imagine if social media marketers and influencers started leveraging this medium for marketing to the maximum, what numbers it would reach in revenue for their clients. Making this medium a source of high income is a youngster from New York, Jose Arias, who at a very early age had realised how this medium could turn into gold for him if he used it the correct way and that’s what he did. Today, he is not just a knowledgeable social media marketer and influencer, but also a creator whose meme pages are taking Instagram by storm. You can check his pages @dawg, @investment.

He lists out the ways through which other entrepreneurs can reach more people on Instagram.

Use hashtags: For categorizing your content, nothing is better than using hashtags, says Arias. It acts as a label to your content in the online world. This way, people can find the content easier and follow hashtags to know more information on the same even later. Use top and trending hashtags in your niche and help reach more people to your clients through your effective use of hashtags.

Make effective use of stories: Stories on Instagram takes the topmost place on the main page of an account, and this makes the followers see the content they may otherwise not see on an influencer’s newsfeed, says Arias. Post a lot of content on stories including pictures, videos, captions, etc. to add value to your stories.

User-generated content: These are posts that are created by an influencer’s followers, who are directly related to their social media accounts, brands or products. When these posts are pasted by influencers in their account, there are more chances that these get shared. These posts are relatable to the target audience of the influencers, which may lead to encouraging others to share the posts, points out Arias.

Post engaging content: Arias says that when users engage with a particular post, the Instagram algorithm would show them your next posts. Hence, it is essential to create content that highly engages users like keeping a contest on Instagram where they need to like, share and comment to be a part of it.

Focus on the timings of the posts: An influencer must make their Instagram page a business account to see what time of the day and what days; they get the highest number of engagement on their posts through the analytics page. Accordingly post new contents based on the most preferable post timings that would reach people better.

Jose Arias owns a media company that manages OnlyFans models, meme pages, influencers and international models. Arias, who is now 25 years of age, studied from Allen high school and since a very early age, was influenced by the online world. Hence, at 16, he started with social advertising and later became a pro as a social media influencer, marketer and creator on Instagram. Jose Arias publishes interesting posts live videos that’ll help users to grow and establish their personal and business presence on social media via his Instagram Account @papii www.instagram.com/papii

The renowned Indian Entrepreneur, Educationist and Businessman, Romy Johnson took Jose Arias’s interview, who is a social media creator, marketer and influencer. Romy is the proud founder, owner and CEO of companies like Xaare, Fames Media, British India Academy and Cool Gurus. He is currently based in Canada. Follow to know more about him – Facebook and Instagram – @RomyJohnsonOfficial.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

4 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.