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Katina Mickens is Rising in the US Real Estate Sales & Brokerage Industry with Great Success




Katina Mickens is a successful real estate businesswoman who is sailing successfully in the real estate sector for over the last 15 years. She has established her two businesses during the tough times in 2020.

The US real estate sales & brokerage industry is witnessing good growth despite these tough times. The major reasons for it are the rising urbanization and the increasing demand for housing. Due to the growing disposable income of people, they are investing in the real estate sector to buy residential & commercial properties.

The rapid pace of urbanization and the changing lifestyle of people are leading to their migration into cities. According to IBIS World report, the real estate sales & brokerage market size in the US stands at $164.8 Bn in 2021.

Over the last 5 years, the real estate sales & brokerage industry in the US has witnessed an average growth of 1.3% per annum during the time period, 2016-21. In 2021, this market is expected to increase by 0.7% in the year 2021.

As compared to the Real Estate and Rental and Leasing sector size, the real estate sales & brokerage industry in the US has increased at a bigger rate. Many real estate brokers have managed to open their real estate firms due to the available growth opportunities. It is due to a boom in the employment of real estate brokers and sales agents in the US.

Katina Mickens has established the Katina Prevails Real Estate brokerage firm and she is also the name behind the launch of the Katina Prevails Real Estate University in Florida. This university is approved by the Florida Department of Business and Professionals Regulation and the Florida Real Estate Commission.

Young real estate agents and brokers can easily learn real estate investment tips through the course offered by this school. The demand for real estate brokers and sales agents is on the boom in the US and it is leading to a growth of the US real estate sales & brokerage industry.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Why CEN Standardization is Good for Big Tech and Small Businesses




CEN is the European Committee for Standardization and works to create standards for 34 European countries in the European Union and European Economic Area. CEN standards, which you can access on iTeh Standards, are used to establish industry standards and technical documents for a variety of industries including:

  • Construction
  • Consumer products
  • Chemicals
  • Air and space
  • Energy and environment
  • Food for human consumption
  • Food for animal consumption
  • Health and safety
  • Defense and security
  • Machinery
  • Pressure equipment
  • Smart living
  • Transport and packaging
  • And more

Why standardization is essential

Standardization in any industry automatically increases important processes’ efficiency and makes it easier and cheaper to do business. Less time is wasted, less materials are wasted, and standards are continually revised to reflect the most efficient processes.

When small businesses and large corporations adopt industry standards, it strengthens the market competition, which supports economic growth. According to CENELEC, an organization that works jointly with CEN, standards “facilitate innovation and promote the adoption of new technologies.”

What’s so special about CEN standardization?

CEN standards are special because they apply to entire industries across the EU.

Any company can create their own standards in business, but they may not have all the information required to know if their standards are actually best for the industry and customers. When businesses in the same industry create their own standards, they’re not operating at their highest potential. They’re also operating in conflict with one another, which can sometimes make it hard to switch manufacturers and suppliers.

Having CEN standards relieves businesses from having to figure out their own standards at a fundamental level. They can still create their own standards for how they wish to do business, but the base level industry standards will be covered.

Having CEN standards also forces manufacturers and suppliers to conform to a set of industry standards, which helps them stay competitive in the market. When manufacturers and suppliers are required to meet the same standards businesses are accountable for, businesses can order raw materials and products from certified sources.

Standardization enhances the customer experience

No matter what gets standardized, it all leads to a better customer experience by creating consistency. In the end, every bump you can smooth out and every wasted second of time you can eliminate leads to a productive work environment. When teams are productive and things are running smoothly from top to bottom, customers are happier.

Likewise, standards also work to maintain safety, which also enhances the customer experience. For example, health departments set standards for handling and storing food to keep it safe, and machine shop workers follow standards for wearing protective gear and clothing to prevent injury.

You can standardize just about anything in a business, including job activities, rules, procedures, technology, services, behaviors, and measurements.

CEN standards are well-tested and documented

The advantage of CEN standards is they’re well-tested and documented. They weren’t just arbitrarily thrown together by collecting theoretical information across industries. CEN standards are created by studying and testing to see what works, what’s most effective, eliminating what doesn’t work, and establishing a set of rules that can be universally applied across the industry.

On the other hand, when organizations come up with de facto standards, they’re often illogical, ineffective, and counterproductive. De facto standards become a big problem when they’ve remained unchallenged for a long period of time. People want to do things the way they’ve always done them, and introducing standards can be off-putting to many.

Many businesses may not even be aware that their standards are actually inefficient methods like workarounds that have simply been in place for a long time.

There’s always room for more standardization

Standardizing industries is a big task – one that is infinite in scope and duration. There will never be an end to standardization. As technology evolves, standards must evolve alongside whatever tech is being brought to the industry.

While the world’s technology evolves, CEN will continue to work hard to create and develop standards for industries. Hopefully, more businesses will embrace these standards and see them as a support system for their business rather than an inconvenient hurdle.

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