Business

Know What You Want And Then Chase It: Glizz

Published

4 years ago

March 5, 2022

Glizz shares why you should do what you need to do so you can do what you want to do.

The year 2020 has got a lot to be remembered for. The world saw a situation it might not see in the coming century. The negatives are known to all but only a few know the positive impact this year has had. It gave a lot of time to people who wanted to pursue their artistry passion. It proved to be a useful year for people who wanted to experiment with their lives. One such music artist is Glizz who invested himself in his career to reap the sweet fruits.

Who Is Glizz?

The 21-year-old rapping artist released his first video two years ago. He is young and wild, in that youthfulness, he released his first song. Glizz didn’t hold any expectations from his first song but people really liked it. He got a great appreciation for the song, more than 1000 plays on SoundCloud and he was only partially devoted to it. He wondered what would happen if he was fully committed to his passion! With this thought, he released his first official real video. It hit 14k on YouTube which led him to rap. He took rapping more seriously then and shot more videos. The more work he did, the more people liked him. He then shot his song ‘Yeah Right’ which gave him his unique identity. This video was shot in California and everyone knew that Glizz was rising to his potential. He was recognized by his audience.

Story Now And Ahead

Since childhood, Glizz knew he was a leader and not a follower. He had the vision to make money and to never go broke. It was in him since youth, and this was the unusual thought in his mind that made him act and move differently then most. Today, he tries to inspire others by being himself. He is competitive and that’s what has helped him become who he is today.

Glizz renames pandemic as band-emic since it was a good time for him to take a break along with the rest of the world. He honed his creativity and kept making songs. He was in the studio for most of the time and paid attention to his health as well. He is typically called a rapper but he likes to think of himself as an artist. According to him, anybody can decide to book a studio, drop a song and be a rapper, but the artist also pays attention to his people and very close attention to his craft. Being an artist takes much more than being just a rapper, with much more creativity. With all this, Glizz believes that one should always take chances because chances make champions. They should do what they need to do so that they can do what they want to do, just how he did. Nonetheless, one should visualize and look at their actions. They should stay productive and chase their goal.

For the coming years, Glizz has got a number of plans and he wants to be more into music. He wants to learn more and figure more things out cinematically with videos. He has been taking his art more seriously and using his young age to be more invested. He wants to launch his business in the coming years with the goal to contribute to this world.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

2 hours ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.