Lifestyle
Kristien Surya Jewelry: A New Standard in Affordable Luxury Jewelry

Byline: Sarah Kingston-Powell
Kristien Surya Jewelry combines cultural heritage with contemporary design from its Newport Beach headquarters. Launched in November 2023, the brand draws from Western, Indian, Chinese, and Islamic design elements. The signature pieces include the Hamsa hands collection with natural gemstones and the organically shaped Sunyata series, both crafted in sterling silver, solid 14K, and 18K gold.
“Each piece tells a story of cultural connection through carefully selected materials and meaningful symbolism,” says founder Kristien, who bootstrapped the company as its sole angel investor.
Social Impact Through Accessible Pricing
Despite its recent launch, the brand experienced significant early success, reflecting strong consumer interest. With global shipping and plans to expand its reach, Kristien Surya Jewelry is poised to attract an international audience that values culturally meaningful and socially responsible luxury.
While fine jewelry typically commands premium prices, Kristien Surya offers installment payment options and competitive pricing without compromising materials or craftsmanship.
A portion of sales supports the National Pediatric Cancer Association’s Sunshine Project, which develops non-toxic cancer treatments for children. Proceeds also help fund education and fair wage initiatives for women and children facing economic hardships.
Sustainability and Customization Focus
The brand’s ECO-LOVE Program incorporates lab-grown gems alongside natural stones, addressing growing consumer interest in sustainable luxury goods. Market research from McKinsey indicates that 73% of millennials are willing to spend more on sustainable brands.
“We select natural gemstones and crystals not just for aesthetics, but for their unique properties that promote emotional and spiritual well-being,” Sun explains. Customers can personalize their amulets by choosing specific gemstones, creating individual meaning for each piece.
Market Strategy and Growth
Currently serving North America through its e-commerce platform, Kristien Surya plans to expand to additional online marketplaces. “Our goal is more than about selling jewelry—we’re building a brand that celebrates diverse cultural heritage while making fine jewelry accessible to more people,” says Kristien. The company maintains a strong social media presence on Instagram and Facebook to engage with customers and showcase its cultural influences.
Kristien Surya Jewelry sets itself apart with its focus on cultural inspiration, sustainability, and social impact. Leveraging digital platforms like Instagram and Facebook, the brand aims to foster a vibrant online community. Special promotions, such as Blind Box Gifts for early followers, enhance its engagement strategy.
Design Philosophy and Production
Each collection draws inspiration from specific cultural elements: Western philosophical traditions, Indian spirituality, Chinese harmony concepts, and Islamic artistic patterns. The manufacturing process combines traditional craftsmanship with modern production techniques to maintain quality while achieving competitive pricing.
The Hamsa hands collection features double gemstone settings—an innovation within its price category. Production standards match luxury specifications: all pieces undergo multiple quality control checks and come with authentication certificates.
Future Developments
Kristien Surya plans to introduce new collections quarterly while maintaining its core design philosophy. The company’s near-term objectives include expanding its online presence and developing additional customization options for customers.
The brand recently began developing partnerships with retail locations in major U.S. cities, though specific details remain private. Current data suggests strong market potential for culturally-inspired fine jewelry at accessible price points, particularly among millennial and Gen Z consumers who prioritize meaning and value in their purchases.
Lifestyle
Derik Fay: The Quiet Architect of Impact-First Entrepreneurship

In an era where noise often overshadows results, Derik Fay is quietly shaping a different kind of legacy — one built not on showmanship, but on undeniable substance. For more than two decades, Fay has engineered the rise of over 30 companies across industries as diverse as real estate, technology, healthcare, and entertainment. Yet his name rarely leads headlines — not because he hasn’t earned it, but because he never needed it to validate his success.
Growing up in Rhode Island, Fay learned early that the world rarely hands out opportunity; it must be seized, created, and multiplied. While many of his peers pursued traditional paths, he took a risk that would define the rest of his life: at just 22, he founded 3F Management, a venture firm with an entirely different mission — to build companies that would outlast trends, outperform markets, and, most importantly, out-impact their competition.
Instead of obsessing over short-term wins, Fay approached entrepreneurship like a craftsman. Much like Henry Ford, who famously said, “A business that makes nothing but money is a poor business,” Fay built companies that weren’t just profitable — they were purposeful. Every venture was designed to create real, sustainable value, both for shareholders and for the communities they served.
Through his relentless focus on structure and leadership, Fay’s ecosystem of businesses now touches thousands of lives daily — from employees finding new opportunities to entrepreneurs gaining the mentorship they never had before. But unlike typical moguls who boast about headcounts, Fay views every job created as a ripple in a larger mission: empowering individuals to write better futures for themselves.
Where others have scaled fast and crashed harder, Fay’s model thrives on foundations few are patient enough to build anymore. His method is slower, smarter, and almost surgical: find what others overlook, fix what others fear, and grow what others abandoned too early. It’s this principle that led him to not just build companies — but to resurrect them, reimagine them, and sometimes even walk away if the mission no longer aligned with the impact he envisioned.
Fay’s philosophy extends far beyond boardrooms. Philanthropy isn’t a checkbox at the end of his success story — it’s embedded into the way he scales. His ventures are built with giving back written into their DNA, from local community initiatives to broader mentorship platforms that help emerging entrepreneurs get their first real shot at success. His life’s work is proof that wealth and generosity are not mutually exclusive — they are, in fact, essential partners.
Today, while newer generations of entrepreneurs hustle for likes and magazine covers, Fay’s name is whispered in rooms where real power moves. His reputation — built quietly but relentlessly — is that of a man who delivers, builds, and elevates without the need for public validation.
In a business world increasingly built on spectacle, Derik Fay reminds us that the most lasting legacies are forged not in the glare of the spotlight, but in the thousands of lives changed quietly along the way.
For more insights into Derik Fay’s ventures and philanthropic efforts, visit www.derikfay.com and follow him on Instagram @derikfay
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