The United States’s largest supermarket chain, Kroger Co. is set to build the second automated warehouse which will provide online grocery services to customers. The Kroger Co. and Ocado have broken the ground in Groveland and the warehouse is the second of 20 planned U.S. online grocery facilities. It is the first entry of Kroger into Florida.

Kroger’s chairman and CEO Rodney McMullen and Ocado Group’s CEO Tim Steiner participated in the groundbreaking ceremony on 24th July at the site of the warehouse which is located at 7925 American Way in Groveland. Both the companies officials have laid the plan of $55 million at 375,000 square foot customer fulfillment center and it will become operational by 2021. The project is expected to create 400 jobs in the area and the warehouse will use digital robotic technology to carry customers’ online orders.

McMullen said, “Kroger is excited to enter Florida to redefine the customer experience through our industry-leading partnership with Ocado, there’s a substantial demand for Kroger products and services in the state, and we’re eager to offer a new and seamless experience through the customer fulfillment center, leveraging advanced robotics technology and creative solutions to provide customers with anything, anytime, anywhere.”

Krogerfeedback survey tells the journey and operational ways of the supermarket retailer. Since the Kroger is the largest supermarket retailer in the US, it has 2764 stores under a range of banners in 35 states and district of Columbia. The company is on the way to boost its national presence after building its own e-commerce infrastructure. Experts and industry are expecting that the company would serve consumers beyond its current market regime.