Business

Lawton Hopwood Shares Golden Rules For Property Investment

Published

5 years ago

May 10, 2021

Property Entrepreneur Lawton Hopwood Brings Expertise To The Table

Be aware, says Lawton Hopwood – the CEO & Founder of Hopwood Homes, that not all properties or areas offer good rental investments and hence it becomes vital to do your homework well before leaping into a vast financial commitment. Property is one of the most exciting yet risky investments for just about anyone. Lawton shares some golden advice for real estate enthusiasts who wish to do business in this arena.

Advice #1

When the market changes dynamically and the economy declines, secondary property owners quickly find that the cost might outweigh their benefits. At such times, the rental market will also come under pressure during an economic decline. Fewer people will be needing rentals and you may need to lower your rental rates.

It is important to understand that if you are looking at investing in a rental, you need to do so with a long-term view. Not just in terms of the property value but also how you could hold out an economic downturn.

Advice #2

The location of your real-estate property is vital, be it in areas of good schools or crowded places, amenities and convenient access to business and commercial nodes. These conveniences tend to be in demand regardless of the state of the economy. Specific areas bring a sudden economic or development boom and this leads to strong demand for rental premises and in turn boost real-estate investments in the region. Bear in mind though, that the boom is subject to market conditions and may never be the same always.

Advice #3

Property investments never come cheap and are a costly affair. In addition to the acquisition costs, there are expenses that are ongoing – such as the monthly repairs and services as well as the yearly property tax, insurances and maintenance that upkeep the real estate property. Even the most affordable property ranges tend to be most in demand regardless of the economic and market cycle. When it comes to holiday accommodation, anything close to beaches or tourist attractions or with great views would command higher rates – however if the business runs, it could fathom greater profits!

Advice #4

Not having reliable and trustworthy tenants can turn into a nightmare for your property investments. Ensuring that you have good tenants who will look after your property, and that you can always hope for them to pay their rent on time is vital. Even a 1-3 month delay of not having a tenant can quickly become very costly to a landlord. Make it a point to assess whether you are investing in an area where there is shortage of stock in real terms. This has to be matched equally by high demand. Check how sustainable the demand can stay not just now but also in future.

Hopwood Homes has served the all across the NorthWest of England, the area’s growing need for new property and real estate projects through impressive integrity and a commitment to delivering results with the highest quality standards. Their professional team works closely with both investors and landowners in order to come up with results that exceed expectations. Browse the rest of information through their website – Hopwood Homes.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.