Lifestyle
Los Angeles Dessert Innovation Takes Over The Middle East (And The Rest of The World) at 3rd Street Donuts Shop
If you’re ever catching yourself asking where you can find a piece of America in the Middle East, look no further. 3rd Street Donuts is where you can find a list of over a dozen specialty coffees and a one-of-a-kind, secret donut recipe that is directly imported from one of the finest American bakeries in Los Angeles, California.
The shop carries over 120 flavors of donuts, rotating from 40 to 50 flavors a day. They are made fresh daily and decorated beautifully in-house with a wide variety of colorful toppings for every occasion. The shop also offers a wide variety of artisanal hot and iced coffees that resemble those at your typical American coffee shop.
Mundhir al Alawi, founder and owner of 3rd Street Donuts, visited local, family-owned donut shops practically everyday while living in Los Angeles, California. He quickly fell in love with the dessert and the many distinct ways it could be prepared, depending on its unique recipe. Needless to say it didn’t take long for his newfound love of the fluffy treat to trigger the idea of a potential business endeavor.
But in order to remain as authentic as possible to his favorite donut shops in L.A, Alawi knew he’d have to create an American-style donut recipe for his small business. He proceeded to hire an executive pastry chef, and, in collaboration with an American bakery, designed the perfect donut recipe that would later become the secret signature staple of 3rd Street Donut Shop.
Thanks to the Free Trade Agreement between the United States and Oman, the shop’s top-quality ingredients for its secret recipe are imported from California whilst remaining completely duty-free. Since the innovative recipe requires special ingredients from both countries in order for the dessert to remain perfectly soft and fluffy, fellow competitors in the area using local ingredients have tended to fall short in competition.
There are currently three 3rd Street Donut Shop branches in Oman and more to come within the following year. By the end of 2021, the shop will be making its way into Saudi Arabia, Qatar, Dubai, and Bahrain. The business has also recently started accepting franchising applications which can be found on www.3sdonuts.com.
And if a delicious secret donut recipe imported overseas isn’t enough to bring you into the shop, its excellent customer service will do the trick. The shop’s owner made sure to put the customer’s experience at the forefront of his business by training staff to provide both innovative products and a wonderful dine-in experience. Each 3rd Street consumer is meant to be a friend and a lifetime companion of the business. “We are innovative in everything we do, but we always make sure to put the customer first,” owner and founder Mundhir al Alawi explains. “It’s always about making them feel like 3rd Street Donuts is a part of their home, and that whenever they walk into our shop, they understand that they are the most important.”
Join the 38,000+ members of 3rd Street Donuts’ digital family by following @3sdonuts on Instagram and follow their journey on their new locations coming soon. For more information on business opportunities, visit their website.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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