Lifestyle
Los Angeles Dessert Innovation Takes Over The Middle East (And The Rest of The World) at 3rd Street Donuts Shop

If you’re ever catching yourself asking where you can find a piece of America in the Middle East, look no further. 3rd Street Donuts is where you can find a list of over a dozen specialty coffees and a one-of-a-kind, secret donut recipe that is directly imported from one of the finest American bakeries in Los Angeles, California.
The shop carries over 120 flavors of donuts, rotating from 40 to 50 flavors a day. They are made fresh daily and decorated beautifully in-house with a wide variety of colorful toppings for every occasion. The shop also offers a wide variety of artisanal hot and iced coffees that resemble those at your typical American coffee shop.
Mundhir al Alawi, founder and owner of 3rd Street Donuts, visited local, family-owned donut shops practically everyday while living in Los Angeles, California. He quickly fell in love with the dessert and the many distinct ways it could be prepared, depending on its unique recipe. Needless to say it didn’t take long for his newfound love of the fluffy treat to trigger the idea of a potential business endeavor.
But in order to remain as authentic as possible to his favorite donut shops in L.A, Alawi knew he’d have to create an American-style donut recipe for his small business. He proceeded to hire an executive pastry chef, and, in collaboration with an American bakery, designed the perfect donut recipe that would later become the secret signature staple of 3rd Street Donut Shop.
Thanks to the Free Trade Agreement between the United States and Oman, the shop’s top-quality ingredients for its secret recipe are imported from California whilst remaining completely duty-free. Since the innovative recipe requires special ingredients from both countries in order for the dessert to remain perfectly soft and fluffy, fellow competitors in the area using local ingredients have tended to fall short in competition.
There are currently three 3rd Street Donut Shop branches in Oman and more to come within the following year. By the end of 2021, the shop will be making its way into Saudi Arabia, Qatar, Dubai, and Bahrain. The business has also recently started accepting franchising applications which can be found on www.3sdonuts.com.
And if a delicious secret donut recipe imported overseas isn’t enough to bring you into the shop, its excellent customer service will do the trick. The shop’s owner made sure to put the customer’s experience at the forefront of his business by training staff to provide both innovative products and a wonderful dine-in experience. Each 3rd Street consumer is meant to be a friend and a lifetime companion of the business. “We are innovative in everything we do, but we always make sure to put the customer first,” owner and founder Mundhir al Alawi explains. “It’s always about making them feel like 3rd Street Donuts is a part of their home, and that whenever they walk into our shop, they understand that they are the most important.”
Join the 38,000+ members of 3rd Street Donuts’ digital family by following @3sdonuts on Instagram and follow their journey on their new locations coming soon. For more information on business opportunities, visit their website.
Lifestyle
How Private Hotsprings Can Transform Wellness Tourism with Its Lithia-Inspired Innovations

By Michelle Snow
Private Hotsprings resort features exclusive infinity-edge pools fed by natural hot springs, attracting wellness tourists to British Columbia’s remote wilderness. Tina and Alex Genzer are expanding beyond hospitality with Lithios Beverages, a drink line incorporating lithia-rich mineral water from the springs. The new venture aims to bring the therapeutic benefits of the resort’s natural waters to consumers worldwide.
Enchanted By Nature
Tina and Alex are familiar with entrepreneurship. Before embarking on their journey to British Columbia, the pair successfully ran a boiler installation and construction business in Toronto, specializing in snowmelt systems. While Alex, a former Air Force pilot, honed his engineering expertise and cultivated a strong public presence with CBC and News Talk 1010 appearances, Tina led business operations with her signature entrepreneurial flair.
Tina Genzer recalls how their lives changed when they discovered the Kootenay region’s natural hot springs. “We were captivated by the serenity of this place,” she says. The couple started acquiring chalets that blend luxury and nature. Today, Private Hotsprings offers three properties: the Cedar Log Cabin with a waterfall and lake access and two chalets featuring the world’s only infinity-edge hot spring pools.
The couple’s leadership style has been instrumental in the company’s growth. The Genzers have carved out a niche that remains untouched by competitors by prioritizing exclusivity and direct customer engagement over conventional review systems. “Our mission has always been to create a serene retreat where guests can unwind, rejuvenate, and reconnect with themselves,” Alex Genzer explains.
Lithios Beverages
Tina and Alex’s idea for Lithios Beverages emerged during a restorative evening at the hot springs, inspired by the therapeutic effects of lithia-rich waters. Since its successful debut in New York earlier this year, which sold out within days, the brand is now planning to partner with a major U.S. distributor to enter the growing health and wellness beverage market.
The Genzers are well-positioned to leverage this opportunity, as Lithios Beverages aligns with their brand ethos blending the purity of their mineral springs with health-conscious choices. “Lithios is not just a beverage, it is a lifestyle,” says Tina Genzer. “We aim to provide the same rejuvenation and vitality our guests experience, no matter where they are.”
A Rising Tide for Wellness Tourism
Wellness tourism thrives on authenticity and connection to nature, two qualities that Private Hotsprings exemplifies. The company has tapped into a lucrative market segment that prioritizes unique and restorative experiences over mass tourism by offering exclusive access to mineral-rich hot springs in a private setting.
Competitors in the wellness industry have begun to explore similar models, but only some can rival Private Hotsprings’ distinctive offerings. The company’s first-in-the-world infinity-edge pools and meticulous curation of guest experiences give it a significant edge.
The Next Phase
Despite these challenges, the Genzers remain optimistic about the future. Their dual focus on Private Hotsprings and Lithios Beverages allows them to innovate within two complementary markets.
The next phase of their journey includes expanding Lithios Beverages across the U.S., emphasizing sustainability and transparency. Lithios Beverages has opened up its next round of funding to scale its operations.
The Genzers are also exploring ways to share their story with a broader audience. “We want investors and guests alike to understand the heart and vision behind what we do,” Tina says. “It is not just about running a business, it is about creating something meaningful and lasting.”
Tina and Alex Genzer have created an example of success that other industry players will undoubtedly seek to emulate by blending luxury with nature and leveraging their lithia-rich waters for global impact.
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