Lifestyle
Lucy & Louis Helps Kids Make Like-Minded Friends
For kids, it’s extremely important to cultivate quality relationships while growing up, and Lucy & Louis is focused on helping nourish these early friendships that can last a lifetime. Lucy & Louis is a hair salon in Canada that not only takes care of kids’ appearances with expert haircuts, but also organizes events where kids can meet their peers and play games that are both fun and educational.
“Our goal is to provide a place for kids to express themselves, grow and learn, and meet like-minded peers. We have animators who take care of the entertainment, and this way, parents can get some time off and have a date night or a self-care day to relax. At the salon, we play various games like Battleship, table soccer, basketball, board games, and more. We really try to integrate board games so that the experience can be educational. We have Monopoly and Guess Who? for example,” the Lucy & Louis leadership shares.
Lucy & Louis is loved by kids and parents alike. By making the hair-cutting process simple for kids, the salon is creating plenty of positive memories. “Kids always remember getting their hair cut for the first time. It changes the way they look, and when they are young, they are very impressionable. We try to make this a fun experience so their first experience with a haircut is a good one. Otherwise, it could really have a negative and long-lasting impact. We are getting a ton of positive feedback and reviews from parents saying their kids not only loved getting their hair cut but were even asking to go again,” a member of the team says.
Customer satisfaction is extremely important for Lucy & Louis, echoing the values of their owner company, TripleOne. TripleOne is a decentralized company where users from across the world come together to vote and invest in different ventures. Founded by James William Awad, a renowned entrepreneur from Canada, TripleOne is a pioneer in its own right. The company heavily invests in innovation and is always open to new ideas for businesses. Each user contributes as much as they like, and at the end of each month, they get paid according to that. Anyone can join TripleOne regardless of where in the world they live or their nationality.
Lucy & Louis is dedicated to creating the atmosphere of a “home away from home,” where kids feel supported and encouraged to express themselves. The experience doesn’t stop in the salon, though; there are home haircut kits available online for both boys and girls that include not only the necessary tools, but toys as well. Parents are raving about Lucy & Louis. The salon intends to keep innovating in order to keep them excited and is currently adding a new mural as well as improving their snack bar and waiting room. While COVID-19 initially slowed down business for Lucy & Louis, it is back on track and poised for its biggest growth yet.
Lifestyle
Confronting Propaganda: Street Smart Documents Honest Reactions to Gaza Indoctrination Footage
Byline: Michelle Langton
In a recent project, the Street Smart team gathered 20 strangers and presented them with propaganda footage from Gaza that has circulated widely online but remains largely unfamiliar to many audiences. The aim wasn’t to provoke outrage or test media literacy in a classroom setting. It was to capture raw, unfiltered emotional reactions to material that reveals how narratives are formed at the source. The resulting video offers a candid look at how people process shocking content and how their perceptions shift when they see what is rarely shown on mainstream platforms.
The Structure of the Experiment
The format was simple. Participants were seated and shown a series of clips from Gaza, including children’s programming and broadcasts containing intense ideological messaging. No background information was provided, and viewers were not instructed on how to interpret what they were seeing. After watching, they were asked for immediate reactions.
The footage elicited a wide range of emotions. Some viewers were stunned by the content, admitting they had never seen anything like it before. Others expressed disbelief, questioning why this kind of material isn’t more widely discussed. A few were visibly shaken, saying the experience fundamentally altered their understanding of the situation.
By presenting the footage without narration or added commentary, Street Smart allowed participants’ genuine responses to emerge. The experiment revealed how propaganda can affect an entire generation. It can shock, unsettle, and force people to reconsider their assumptions.
Why This Project Matters
Sage Fox and Dorani aligned the purpose of this experiment with Street Smart’s broader mission of challenging prevailing narratives and encouraging critical thought among younger audiences. In an environment where footage spreads rapidly across digital platforms, propaganda can shape public opinion long before context catches up.
By showing the Gaza Indoctrination footage in a controlled setting and recording uncoached responses, the team aimed to expose the emotional and cognitive impact of this type of content.
“The first reaction is often the most revealing, because it shows how powerful images can be without context.”
The Range of Reactions
While each participant brought their own perspective, several themes emerged. Some expressed sympathy with the imagery itself, saying it was emotionally powerful.
One participant said, “It makes me question what I see online every day. How much of it is shaped this way?”
Their comments highlight how propaganda resonates differently depending on prior knowledge and exposure. Many viewers have simply never encountered such footage directly.
Street Smart’s Approach
This project continues a pattern established by Sage Fox & Dorani’s earlier videos. Rather than relying on experts or lengthy analysis, Street Smart focuses on real people and their honest reactions. The approach is simple but effective. Present potent material, listen to what people say, and share those moments with a wider audience.
The Gaza Indoctrination footage experiment fits this model. It doesn’t attempt to draw final conclusions or offer political commentary. Instead, it documents how people respond when they’re exposed to narratives that are usually filtered through intermediaries.
Implications for Media Literacy
Beyond its viral potential, the video raises broader questions about how people interact with powerful imagery online. Propaganda operates on emotional reflexes. As this experiment shows, those reflexes are often unexamined until they’re brought to the surface.
Sage Fox & Dorani hope that projects like this push audiences to think more critically about what they see and share.
“The purpose is not to tell people what to believe. It is to remind them that every image comes from somewhere, and that source matters,” they said.
Next Steps for Street Smart
As Street Smart’s platform grows, Sage Fox & Dorani plan to conduct similar experiments in different contexts. They intend to use their direct, street-level approach to highlight how people react when presented with challenging material.
The Gaza footage project is one piece of a larger mission. The team uses simple methods to shed light on complex issues. By focusing on authentic reactions, they continue to build a unique space in online media that blends cultural investigation with raw human response.
A Window into Unfiltered Thought
“We showed 20 strangers real propaganda footage from Gaza — and filmed their unfiltered reactions” is not a dramatic exposé or academic study. It is a clear, unmediated record of how individuals respond when confronted with material designed to persuade. In that restraint lies its strength.
By documenting these moments, Street Smart shows how awareness can begin with a pause. A brief space between seeing and believing.
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