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Manuel Suarez, the marketing ninja who overcame life’s setbacks

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Manuel Suarez, founder of Attention Grabbing Media, was born to a working-class family in Puerto Rico and got his start in the public eye as a professional tennis player – a far cry, he says, from the life he leads now.

“I navigated poverty, drug addiction, and bankruptcy to get to where I am today,” he said. “It’s a crazy story when I look back, but it made me who I am today, and for that, I’m very grateful.”

Although he lacked any formal education, he still managed to turn his life around by founding and scaling AGM, which has grown by leaps and bounds during a moment in time when many businesses are struggling to survive.

“Often, we need only to look at ourselves for salvation,” he said. “From the moment I learned that waiting for something that won’t ever happen without effort on my part was an excuse to never be successful, I started doubling down on what I knew I was good at in order to create and scale a company that would enable me to do what I love.”

Suarez said his knack for understanding what people want and need has helped him bring in and serve top-tier AGM clients looking to amplify their voices and make a lasting difference. He also attributes his success to his willingness to listen and learn about what others are looking for while networking with successful entrepreneurs.

“When you come from a life of poverty, it’s easy to feel like you’re never going to make it,” he said. “But that wasn’t enough to stop me, and it still isn’t. I wanted more for myself and did everything in my power to get it.”

For those who want to find his same success, Suarez has one piece of advice: find your passion, and let that fuel you.

“You will find out just how far you can go when you refuse to let obstacles deter you from your goals,” he said. “Working hard pays off, and I’m living proof of that. It sounds cheesy, but there’s a reason why it’s said so often. By investing in yourself and ignoring the noise – including the voice in your own head – that says you can’t make it, you will be able to build the success you dream of.”

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

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There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.

Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.

The Habits That Build Momentum

At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.

First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.

Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.

Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.

Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.

Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all. 

Turning Habits into Infrastructure

What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.

Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.

Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.

Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”

Avoiding the Common Traps

Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.

Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.

Scaling Through Self-Replication

In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.

Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.

In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.

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