Business
Manuel Suarez, the marketing ninja who overcame life’s setbacks
Manuel Suarez, founder of Attention Grabbing Media, was born to a working-class family in Puerto Rico and got his start in the public eye as a professional tennis player – a far cry, he says, from the life he leads now.
“I navigated poverty, drug addiction, and bankruptcy to get to where I am today,” he said. “It’s a crazy story when I look back, but it made me who I am today, and for that, I’m very grateful.”
Although he lacked any formal education, he still managed to turn his life around by founding and scaling AGM, which has grown by leaps and bounds during a moment in time when many businesses are struggling to survive.
“Often, we need only to look at ourselves for salvation,” he said. “From the moment I learned that waiting for something that won’t ever happen without effort on my part was an excuse to never be successful, I started doubling down on what I knew I was good at in order to create and scale a company that would enable me to do what I love.”
Suarez said his knack for understanding what people want and need has helped him bring in and serve top-tier AGM clients looking to amplify their voices and make a lasting difference. He also attributes his success to his willingness to listen and learn about what others are looking for while networking with successful entrepreneurs.
“When you come from a life of poverty, it’s easy to feel like you’re never going to make it,” he said. “But that wasn’t enough to stop me, and it still isn’t. I wanted more for myself and did everything in my power to get it.”
For those who want to find his same success, Suarez has one piece of advice: find your passion, and let that fuel you.
“You will find out just how far you can go when you refuse to let obstacles deter you from your goals,” he said. “Working hard pays off, and I’m living proof of that. It sounds cheesy, but there’s a reason why it’s said so often. By investing in yourself and ignoring the noise – including the voice in your own head – that says you can’t make it, you will be able to build the success you dream of.”
Business
September Joy: HomeCare Bosses United®’s Second CareGrowth AI™ Workshop
Sue and Enock Denis, co-founders of HomeCare Bosses United®, are the top industry-leading pair in the non-medical homecare space. Sue Denis began her journey after leaving the nursing world and jumping with both feet into the homecare industry by founding her own homecare agency. Next, she taught those in her local community and online how to do the same in a private Facebook group she created for the purpose. Now, that group has over 13k members.
She and Enock’s latest venture — the CareGrowth AI™ software developed specifically for homecare agencies — is but the next step in their transformative, inspiring journey, heralding a new era for homecare agencies by turning them into Intelligent HomeCare Agencies™. After their very successful launch event, the Systemize to Scale With AI Workshop, Sue and Enock are back with an encore for those who missed the first one — or those who want more HomeCare Boss magic!
The 2nd Launch Event: Systemize to Scale With AI Workshop
Scheduled from September 8-12, 2024, at 8 PM EST each day, the Systemize to Scale With AI Encore will introduce CareGrowth AI™ to the next wave of attendees. The five-day virtual event revolutionizes how homecare agencies operate, offering insights and tools to streamline operations, reduce errors, and enhance efficiency.
“We’re not just offering another software; we’re helping agencies transform into Intelligent Homecare Agencies,” Enock explains. “With AI, these agencies can become more efficient, productive, and ultimately more profitable.”
So true. Intelligent Homecare Agencies™ that implement the software harness the power of AI to elevate their operations, making them more efficient, productive, and capable of delivering higher quality care and achieving greater profitability.
A Community-Centric Approach
With nearly 13,000 members in their private Facebook group, HomeCare Bosses United® has created a robust community of homecare professionals. Its supportive network is a cornerstone of the organization, offering courses, consulting, and a thriving online space where members can share experiences and learn from one another.
“Community is the backbone of our success,” Sue shares. “It’s incredible to see agency owners support each other and grow together.”
Core Values Driving Success
At the heart of HomeCare Bosses United® lies a set of core values: Empowerment, innovation, community, integrity, excellence, and faith. These principles guide their mission and shape their approach to business, ensuring that each agency owner feels equipped to navigate the industry’s challenges.
“Empowerment is key,” says Sue. “We want agency owners to feel confident and capable, knowing they have the power to succeed.”
Innovation is another critical aspect of their work. With the launch of CareGrowth AI™, the Denises are setting new standards in the industry, paving the way for homecare agencies to become part of the Intelligent Homecare Agency™ category.
“With CareGrowth AI, we’re keeping up with the AI revolution… by leading it!” Enock emphasizes.
Integrity and Faith: The Foundation
Honesty, transparency, and ethical practices are fundamental to HomeCare Bosses United®’s business model. Enock and Sue’s commitment to integrity ensures that clients receive honest and transparent guidance, fostering trust and reliability.
Their faith also plays a pivotal role in their business philosophy.
“Our faith is at the center of our business,” Enock says. “It guides us and gives us strength, helping us make a positive impact in the lives of others.”
Looking Ahead
As HomeCare Bosses United® continues to grow, their mission remains steadfast: To help homecare agency owners thrive. Through their comprehensive support platform, they provide the tools, knowledge, and community needed to start, grow, and scale homecare businesses.
The upcoming Systemize to Scale With AI Encore is an opportunity for homecare professionals to join this journey and embrace the future of the industry. Registration is available at https://CareGrowthAI.com for just $37, including access to the live workshop and the exclusive HomeCare Bosses United® community.
About HomeCare Bosses United®
HomeCare Bosses United® helps you grow your homecare agency, impact the world, and live life on your terms. Co-founded by Enock and Sue Denis, the company offers courses, consulting, and live events for homecare agency owners at every stage of their journey. Their mission is to simplify the process of starting, growing, and scaling homecare agencies, providing the tools and support needed for success, including their revolutionary CareGrowth AI™ solution. For more information, visit: https://CareGrowth AI.com and https://homecarebossesunited.com
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