Business

Marco Valentinsig, the CEO of Beliked, says Internet is a Necessity for Modern Man

Published

5 years ago

September 18, 2020

Decades ago, the internet made its way through the world. Now almost everyone around the world has access to the Internet. It has become the necessity of Modern man, says Marco Valentinsig, the CEO of Beliked.

The Internet is the new best friend of everyone having a smartphone. No matter your queries, your needs, the Internet has become the best teacher. It recommends products that you need and shows that you would want to see. Marco, a digital marketing expert, believes that man’s dependence on the Internet is a sign of development.

Imagine living in this pandemic with no access to the Internet. Not only would have people gotten crazy, but it would have also restricted the transfer of important information. On the Internet, news travels faster than the blink of an eye. That’s why it has become a necessity in the last three decades, says Marco.

Marco is the CEO of ‘Beliked’, that is a leading digital marketing services provider in Italy and which deals with social strategy. Instead of being a web agency, Beliked is a mix of creators and influencers who work together to develop brand social networks. He has spoken highly of the purpose that the Internet serves. In 2006, the USA declared the Internet to be one of the seven wonders of the world. Its wide usage in the past few years has proven that it is the key to the future.

Many organizations have predicted that digitization would become unavoidable until 2030. But in 2020, digitization is already happening. It is mainly because of the handheld smartphones. Everyone has access to the Internet. We can pay, shop, register, play games, watch videos, and so anything with the help of the Internet on our mobile phones.

Internet may have connected the world, because of which businesses are now depending on it to expand their growth. Digital marketing is the next step in the evolution of the Internet, and it’s going to take over the world, believes Marco.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

3 days ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.