Lifestyle
Meet Rafi Kouyoumjian, the Abu-Dhabi-based Hair Stylist Making Major Makeovers in the Industry
Hair isn’t a simple term. Hair is representation, history, culture, symbolism, a conversation starter, and a form of expression. In today’s time, hair has transformed into a powerful source of pride that is featured in advertisements, movies, and mainstream media. The credit for this goes to hairstylists for leading the conversation forward – especially hair makeover experts who never turn down a moment to experiment and showcase the unexplored, thereby paving the way for new trends. One such hairstylist and makeover artist who is making the ‘cut’ and contributing significantly to the Middle East’s hair scene is Rafi Kouyoumjian.
There aren’t many leading ladies and bosses in Abu Dhabi whose tresses haven’t undergone a makeover by Kouyoumjian. In the world of hair makeovers and styling, Kouyoumjian has done it all. From television actors, runway models, Instagram influencers, YouTube vloggers, to Arab celebrities, Kouyoumjian has managed to make his way to the top. Kouyoumjian, a 15-year-experienced hair designer, is mostly known and coveted for his classical techniques, all while integrating a touch of modern trends taking place before his eyes. His brainchild, which also happens to be his creative hub – Beautyspot Salon – is considered one of the finest in the country where major haircuts, styling, and makeovers take place.
As the demand for his unique hairstyles and makeovers increased, Kouyoumjian was drawn to the world of social media by his fans to showcase his expertise and share insights on the hair care and overall beauty segment. Today, Kouyoumjian is no less than an Instagram influencer himself, with thousands of followers who look up to him and are inspired to walk the same path as him. Through the means of Instagram features like stories, highlights, posts, and videos, he engages with his virtual family on a day-to-day basis. The result of this is hundreds of thousands of admirers who fly down to Abu Dhabi from world-over to seek hair consultation or to undergo makeover from him. His social media pages exude the right blend of art, fun, work, and myriad visual appeals.
Though precise and careful in his approach, hair makeovers are dependant on both, the one who carries it and how he or she wears it, according to Kouyoumjian. It comes with appreciating one’s natural hair texture, face cut, volume, and overall personality, all of which bake into his signature style: low-maintenance, edgy, and most importantly, chic. A calming and friendly presence who garners compliments as he transforms his clients’ hair, Kouyoumjian is now fondly called as the ‘hair magician’ by his fellow hairstylists, clients, and virtual followers. Right from balayage to hair streaks, curling to straightening, low buns to French haircuts, there’s nothing Kouyoumjian can’t do! Having witnessed several transformations in the hair trends, he now lives by the mantra, less is more.
For the self-proclaimed “hair maven,” every client’s hair is a canvas on which he lets loose his creativity. From blonde bobs, wavy tresses, rainbow dyes, highlighted head, green tips, to bubble buns, Kouyoumjian has created a world of makeovers and styles around him that have not only earned him fans and clients from all over the world but also a positive tag of being the hair and beauty pioneer.
While speaking on his favorite hair trend in the current time, he said, “French braids, updo’s, and Senegalese twists are the hairstyles I prefer. They are not only chic and elegant but also timeless. In terms of hair colour, a blend of lighter blonde with darker brown or a combination of cool metallic ash tones is something I love executing on my clients.”
With regard to his creative process, from the rough initial concept to final image, Kouyoumjian relies on his intuition, judgement, and requirement of the client. “A subtle error in terms of hair colour, hair styles, or cuts, can totally take months off of someone’s life – it’s not something I’d ever want to mess up with. Over the years, after meeting clients from different parts of the world, I have realized that learning in this industry never stops. There’s always a change in the trends, demands, and techniques, and unless we embrace it all, there’ll be no growth – without which an artist is absolutely nothing. My passion for hair makeovers and styling has helped me stay focused towards my craft and disconnect from momentary pleasures gained through fame, money, and wealth,” Kouyoumjian added.
The response on his work from his clients, reviews on his social media handles, and a forever-occupied salon is a proof that Kouyoumjian is indeed the hair magician of the ‘desert.’
Lifestyle
The Future of Youth Horror Gaming: Lonely Rabbit’s Midnight Strikes
Empty hallways echo with footsteps that aren’t yours. The carnival rides spin without passengers. Familiar spaces, the ones etched into childhood memory, twist into something menacing, something that watches. Lonely Rabbit’s Midnight Strikes arrives eight months before its completion, targeting a youth horror genre that is hungry for experiences that feel personal rather than purely fantastical. The indie studio searches for a publisher while building momentum for a game that weaponizes nostalgia, turning high schools and carnivals into theaters of psychological dread. As franchises age and audiences demand fresh scares, this PC title tests whether memory-based terror represents the next chapter in youth horror.
Maturing Past Jump Scares
Youth horror gaming shed its training wheels. Little Nightmares and Bendy and the Ink Machine proved that younger players crave atmospheric storytelling over cheap shocks, puzzle-solving over gore, and visual distinctiveness over recycled formulas. Bendy’s ink-soaked corridors attracted a massive audience, including children drawn to the characters despite the T-rating, because the experience felt emotionally authentic rather than condescending. Players now expect psychological tension woven through environmental details, stories told through decaying spaces, and cryptic objects scattered across levels.
The genre’s maturation reflects audiences who grew up solving Portal’s test chambers and exploring Limbo’s monochrome nightmares. Among the Sleep demonstrated the potency of perspective: experiencing horror through a toddler’s eyes made familiar domestic spaces feel uncanny and threatening. Fran Bow plunged players into hand-drawn asylum corridors where perception itself became unreliable, where puzzles demanded engagement with trauma and grief rather than simple pattern recognition. Modern youth horror respects its audience enough to disturb them thoughtfully, creating experiences that linger days after the screen goes dark.
Corrupted Childhood as New Territory
Midnight Strikes drags players through levels “reminiscent of their childhood memories”: the high school, the carnival, spaces universal enough to feel personal. Lonely Rabbit constructs what they describe as a “menacingly beautiful atmosphere filled with bizarre and terrifying creatures,” pairing monster survival with puzzle challenges that prioritize mood over mechanics. The game adopts a “cinematic and otherworldly feel” while grounding its terror in locations players actually inhabited, making fear feel intimate rather than abstract.
This memory-based direction distinguishes Midnight Strikes from fantasy settings that dominate youth horror. Deserted carnival rides and empty school corridors carry weight because players recognize them as such. Maybe the locker rows feel too narrow, maybe the Ferris wheel groans with a voice that shouldn’t exist, maybe the cafeteria smells wrong. The game challenges players to “survive their fear of the unknown” while navigating spaces that should feel known, creating cognitive dissonance that amplifies dread. Other developers exploring similar territory, such as Subliminal, which utilizes “nostalgic spaces” and “a rotting feeling that something is not quite right,” suggest that childhood corruption represents an emerging subgenre.
Lonely Rabbit’s approach weaponizes personal history. Every player attended school, visited carnivals, and formed memories in spaces designed for safety and joy. Corrupting those spaces turns nostalgia into a threat, asking audiences to confront distorted versions of their own experiences. The monsters inhabiting these environments become more than obstacles; they represent the fear that familiar places might betray us, that memory itself becomes unreliable when shadows move in the wrong direction.
Smaller Teams, Bigger Risks
Indie studios like Lonely Rabbit maneuver where larger publishers hesitate. Their two-month publisher search and pre-launch community building reflect changing pathways for games that defy established franchise formulas. Building a follower base before release creates market validation, proving that audiences want what you’re making before significant capital is committed. Transparency about development timelines and production milestones generates audience investment, turning potential players into advocates during the publisher search.
Midnight Strikes represents creative gambles major studios avoid when quarterly earnings loom. Smaller teams experiment with concepts, corrupted childhood spaces, memory-based horror, pand sychological tension prioritized over action mechanics, that might fracture focus groups but resonate with underserved audiences. Lonely Rabbit’s global distribution ambitions demonstrate indie confidence: build something distinctive enough, and geography becomes irrelevant when digital storefronts erase borders.
The next eight months determine whether Midnight Strikes defines a subgenre or remains an interesting experiment. If players respond to horror that mines personal history, if corrupted nostalgia proves more terrifying than fantasy monsters, other developers will follow this path. Lonely Rabbit’s gamble, that childhood spaces make better horror stages than alien planets or demon dimensions, could redefine what scares young players next. The studio’s publisher search tests whether the industry views memory-based terror as the future of youth horror or a niche curiosity. Either outcome writes the next page in a genre still learning what it can become.
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