Regardless of the sector or the industry, to sustain on the commercial grounds, it is important to embrace the latest technological advancements and digital trends. For staying relevant in the race, businesses are now investing a lot of time, energy and money in digital transformation strategies. Sharing views on the same, digital expert Naman Arora gives a few reasons for investing in the digital medium.

The founder of ‘Data Art Information Technology’ believes that there has been a gradual shift in consumer’s preferences. Giving an example, he stated that newspapers have now made a transition as people prefer reading e-newspapers and e-magazines. “The hunger for visual content has increased, and it has seen the rise of many digital channels and platforms. Content consumption over the digital domain has helped many channels to reach a wider audience”, quoted Arora.

According to Naman, another reason to invest in digital technology is the mobile-centric mindset of the people. As per the studies, more than 60% of users use smartphones while sleeping and keep them next to their bed. Naman says that by investing in mobile offerings and content creation, any business or an individual can make good money through the internet. “Social media is one key reason behind the acceleration of businesses in the digital space”, added Arora. Looking at the growth of digitalization, his company offers an array of services.

To name a few, it provides services like social media app development and management, network services, infrastructure, software development, web development, marketing, data classification and analysis. Apart from this, his company creates custom software for the other companies that helps them to interact with the audience efficiently. Moreover, the Delhi-based agency helped many companies by providing digital solutions and interactions during the COVID-19 pandemic. Looking at this ever-growing trend, Naman stated that every business must embrace digital transformation before it gets too late.