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Naman Arora gives many reasons why investing in the digital medium is a win-win situation for the businesses

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Regardless of the sector or the industry, to sustain on the commercial grounds, it is important to embrace the latest technological advancements and digital trends. For staying relevant in the race, businesses are now investing a lot of time, energy and money in digital transformation strategies. Sharing views on the same, digital expert Naman Arora gives a few reasons for investing in the digital medium.

The founder of ‘Data Art Information Technology’ believes that there has been a gradual shift in consumer’s preferences. Giving an example, he stated that newspapers have now made a transition as people prefer reading e-newspapers and e-magazines. “The hunger for visual content has increased, and it has seen the rise of many digital channels and platforms. Content consumption over the digital domain has helped many channels to reach a wider audience”, quoted Arora.

According to Naman, another reason to invest in digital technology is the mobile-centric mindset of the people. As per the studies, more than 60% of users use smartphones while sleeping and keep them next to their bed. Naman says that by investing in mobile offerings and content creation, any business or an individual can make good money through the internet. “Social media is one key reason behind the acceleration of businesses in the digital space”, added Arora. Looking at the growth of digitalization, his company offers an array of services.

To name a few, it provides services like social media app development and management, network services, infrastructure, software development, web development, marketing, data classification and analysis. Apart from this, his company creates custom software for the other companies that helps them to interact with the audience efficiently. Moreover, the Delhi-based agency helped many companies by providing digital solutions and interactions during the COVID-19 pandemic. Looking at this ever-growing trend, Naman stated that every business must embrace digital transformation before it gets too late.

Rosario is from New York and has worked with leading companies like Microsoft as a copy-writer in the past. Now he spends his time writing for readers of BigtimeDaily.com

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Business

Why CEN Standardization is Good for Big Tech and Small Businesses

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CEN is the European Committee for Standardization and works to create standards for 34 European countries in the European Union and European Economic Area. CEN standards, which you can access on iTeh Standards, are used to establish industry standards and technical documents for a variety of industries including:

  • Construction
  • Consumer products
  • Chemicals
  • Air and space
  • Energy and environment
  • Food for human consumption
  • Food for animal consumption
  • Health and safety
  • Defense and security
  • Machinery
  • Pressure equipment
  • Smart living
  • Transport and packaging
  • And more

Why standardization is essential

Standardization in any industry automatically increases important processes’ efficiency and makes it easier and cheaper to do business. Less time is wasted, less materials are wasted, and standards are continually revised to reflect the most efficient processes.

When small businesses and large corporations adopt industry standards, it strengthens the market competition, which supports economic growth. According to CENELEC, an organization that works jointly with CEN, standards “facilitate innovation and promote the adoption of new technologies.”

What’s so special about CEN standardization?

CEN standards are special because they apply to entire industries across the EU.

Any company can create their own standards in business, but they may not have all the information required to know if their standards are actually best for the industry and customers. When businesses in the same industry create their own standards, they’re not operating at their highest potential. They’re also operating in conflict with one another, which can sometimes make it hard to switch manufacturers and suppliers.

Having CEN standards relieves businesses from having to figure out their own standards at a fundamental level. They can still create their own standards for how they wish to do business, but the base level industry standards will be covered.

Having CEN standards also forces manufacturers and suppliers to conform to a set of industry standards, which helps them stay competitive in the market. When manufacturers and suppliers are required to meet the same standards businesses are accountable for, businesses can order raw materials and products from certified sources.

Standardization enhances the customer experience

No matter what gets standardized, it all leads to a better customer experience by creating consistency. In the end, every bump you can smooth out and every wasted second of time you can eliminate leads to a productive work environment. When teams are productive and things are running smoothly from top to bottom, customers are happier.

Likewise, standards also work to maintain safety, which also enhances the customer experience. For example, health departments set standards for handling and storing food to keep it safe, and machine shop workers follow standards for wearing protective gear and clothing to prevent injury.

You can standardize just about anything in a business, including job activities, rules, procedures, technology, services, behaviors, and measurements.

CEN standards are well-tested and documented

The advantage of CEN standards is they’re well-tested and documented. They weren’t just arbitrarily thrown together by collecting theoretical information across industries. CEN standards are created by studying and testing to see what works, what’s most effective, eliminating what doesn’t work, and establishing a set of rules that can be universally applied across the industry.

On the other hand, when organizations come up with de facto standards, they’re often illogical, ineffective, and counterproductive. De facto standards become a big problem when they’ve remained unchallenged for a long period of time. People want to do things the way they’ve always done them, and introducing standards can be off-putting to many.

Many businesses may not even be aware that their standards are actually inefficient methods like workarounds that have simply been in place for a long time.

There’s always room for more standardization

Standardizing industries is a big task – one that is infinite in scope and duration. There will never be an end to standardization. As technology evolves, standards must evolve alongside whatever tech is being brought to the industry.

While the world’s technology evolves, CEN will continue to work hard to create and develop standards for industries. Hopefully, more businesses will embrace these standards and see them as a support system for their business rather than an inconvenient hurdle.

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