Business
Not even a bullet could stop Matthew C. Nickerson

How Matthew C. Nickerson, Co-Founder & CEO of the Iconic Nutraceutical brand VASO6, Plans on Disrupting the Health & Wellness Industry.
Despite having 14 years of experience in the surgical fields of Orthopedic, Trauma, Pediatrics, General and Plastic surgery, Matthew Nickerson decided to change his career path in favor of embracing an entrepreneurial pursuit. At the age of 34, he decided to take the leap and not only changed his profession but also moved to Florida with absolutely no financial security or health insurance. The University of South Florida Research Park and hometown to one of his fellow Co-Founders would be the base of operations for what the world would come to know as VASO6.
His only asset was his strong will to succeed. For him, there was no going back to the old life. His goal wasn’t to chase dollars, rather he wanted to build something from scratch that would earn him a living, while bringing value to all living creatures throughout the world. With his mentor and business partner Mike Sperduti & Co-Founder JR Huddleston by his side, Matthew successfully co-created VASO6 using both his academic and athletic background. This patented green tea performance extract was a proprietary blend of gallate-enhanced oligomers derived from green tea leaf. It was a highly concentrated preponderance of bioactive catechins, which made for optimized physical output and increased health benefits.
Matthew believes that the most rewarding part of creating VASO6 is to witness someone else’s health and wellness journey and knowing he played a role in it. “Having my VASO6 add value to another people’s health, and oftentimes fitness journey is one of the greatest privileges in my life,” says Matthew, “and occupying a front-row seat to their passion and enthusiasm as they achieve their health and wellness goals will never get old for me.”
He also published a human peer-reviewed study – the first ever to demonstrate that green tea-based supplements could enhance localized blood flow in humans following a post resistance exercise bout.
https://jissn.biomedcentral.com/articles/10.1186/s12970-020-00358-5
This body of VASO6 research included significant pre-clinical and pilot human and animal studies as well as human proteomics data, all supporting the overwhelming demand for the benefits that were a result of VASO6.
Currently, VASO6 is present in a multitude of different markets with distribution spanning over 47 different countries. Markets of particular interest for continued research & commercialization in VASO6 include men’s health, energy, weight loss, brain health, functional food for humans and animals, etc. All of which, Matthew plans to study and explore wherever the science leads him and his team. He further wishes to create more solutions to different ailments and spread health, happiness, and wellness all over the world; and by the looks of the global landscape he’s off to a great start.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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