Lifestyle

Popularity Of Craft Cocktails Is On The Rise

Published

3 years ago

March 23, 2022

Gone are the days of having drinks that are plain and simple. Much like everything else the drinks also need to be in line with the fashion. The newest fashion of the drinking industry are craft cocktails. There was a time when a cocktail meant G & T, which is Gin and Tonic.

But a modern cocktail is much more than that. This is more than fashion and is here to stay considering the way the market is responding.

Any modern bar has several taps on, for many drinks like an AMF drink, salted nut roll shot, sex on the beach, and so much more. Earlier, a bar with 3-4 taps was considered decent. But now a bar with even upto 10 taps is considered just okay. This is only going to rise considering the change in palate of the bar goers.

If you wish to try any of these at home, the salted nut roll shot recipe is here for you to give a try!

Companies like Budweiser have seen a sharp competition due to the rise in craft cocktails. This craft trend has impacted the places serving cocktails as a basic Jack and Coke. Customers want to pay for taste.

The taste achieved in craft cocktails and craft beers is unparalleled by any other older cocktail options. Earlier, Colorado used to top the beer market. Now its market is completely captured by breweries and craft beers. There is no standard definition to what a craft beer is or what a craft cocktail is.

This openness is probably the single biggest reason for its success. Bars and Restaurants serving craft beers can go wild when it comes to taste with respect to the target population.

Lifestyle

FITFCK Unveils Major App Update, Strengthening Its Position as the Go To Platform for Fitness-Focused Connections

Published

2 weeks ago

August 28, 2025

Michelle Langton

FITFCK, the fast-growing fitness dating brand, has launched a significant update to its iOS and Android apps. Introducing a suite of powerful new features designed to make connecting with like minded gym lovers simpler, smarter and more engaging.

The refreshed app experience allows users to filter matches by location, gender, fitness level and intent whether seeking a date, a relationship or a new social connection. The update now adds an interactive map to discover nearby users and upcoming events, a curated “Spotlight” section showcasing exclusive content, ad free browsing for premium members and message read receipts to keep conversations flowing.

“Our goal is to merge cutting edge tech with the active lifestyle that our community lives and breathes every day” said Founder Jamie Wykes-Hobday. “This update is about making those connections happen faster, easier and with even more relevance.”

In addition to its digital growth, FITFCK recently hosted a sold out event in collaboration with BoohooMAN Active. The event brought together hundreds of fitness enthusiasts for a high energy mix of workouts, socialising and entertainment. Further proving that FITFCK’s community thrives both online and in real life. With more themed workout meet and mingle events planned in the coming months, the brand is set to continue expanding its reach beyond the gym floor.

FITFCK’s blend of innovative app features and immersive events reflects its mission to create a space where fitness and connection go hand in hand breaking down barriers, inspiring healthy lifestyles and bringing like minded people together. A brand to watch out for now and in the future.

About FITFCK:

FITFCK bridges fitness and romance through advanced digital tools and curated in person experiences. Operated by Social Station Group Ltd and headquartered in UK, the brand connects thousands of fitness lovers nationwide.