Business
Powering the Future With Sustainable Construction

With climate change causing real, tangible changes to our planet, and the calls for intervention and attention growing louder, many industries are taking steps to make their output and processes “greener.” The construction industry has taken a lead role in following green principles in hopes of bettering the environment in which we live.
Through sustainable practices, materials, and design, the construction industry illustrates how the world can shift towards a better impact on the environment and a better future overall. Matt DiBara, Owner of DiBara Masonry and Founder of The Contractor Consultants, believes that ethics and transparency play a significant role in eco-friendly construction approaches.
With the negative effects of climate change no longer simply a theory, the ethical approach is one that takes into account the health of the planet and the sustainability of life on the planet. A dual major in college led DiBara to delve into Environmental Studies, and what he learned during that time has stayed with him as he has forged ahead to build his construction business.
“In our family business, we were sustainable. That was in our ethos, we cared about the environment,” DiBara told the Building the Future podcast. “Building things that last — that’s how I was taught.”
What is sustainable construction?
From the outside looking in, construction may not seem like the most sustainably aligned trade. Between clearing land to make way for buildings to large pieces of machinery that contribute to air pollution, there is much about the construction industry that is absolutely not earth-friendly. This is why innovators in the construction space have developed ways to move toward a more sustainable way of building.
Back in 1994, Professor Charles Kibert of the University of Florida outlined the main principles of sustainable construction, including “conserve, reuse, recycle/renew, protect nature, create nontoxic and high-quality output.” These main principles are being translated today into creations such as green grid roofs, solar-powered buildings and neighborhoods, the use of recycled building materials, and sustainable construction methodology.
“I realized early how much waste was on construction sites,” says DiBara. “While I was interning, we were told to do things that would only last a year or two, for budget reasons. They weren’t good for the environment, and there were always massive dumpsters on job sites that created so much excess waste.”
DiBara’s experience while interning with other companies out of college colored his approach to building his own construction business. Going forward, DiBara wanted to understand how to design with the environment in mind. “I wondered what things would be like for my kids if we didn’t make a change,” he says.
Sustainable materials
When one thinks of construction, they may only think of concrete, steel beams, and glass, but there are a wealth of materials available that are far better for the environment. These alternative materials are becoming more popular as the need for change becomes clearer.
The use of eco-friendly, sustainable materials has proven to have long-term benefits, speaking to an approach to construction that leans on long-lasting designs. The most sustainable and earth-friendly materials include cob, bamboo, stone, recycled steel, cork, and reclaimed wood, though contractors have even started to seek alternatives for insulation like sheep’s wool or insulation made from recycled newspapers.
The market for sustainable building materials is expected to grow by leaps and bounds by 2027, projected to hit $425.4 billion. What once seemed like a niche interest in the construction industry is quickly becoming mainstream.
“There was once an association of ‘that’s expensive’ or ‘that’s hippie’,” explains DiBara. “I realized if I could show people that that’s not true, if I could show them an alternative for the same price, I could battle the psychology of what they thought they believed in.”
Sustainable practices
Along with eco-friendly materials, more sustainable construction practices have been able to move the needle towards better outcomes. There is a hope that through more sustainable practices and materials, 209 million tons of carbon emissions can be saved by 2050.
Some sustainable methods include simple approaches, such as more exact measuring and cutting to reduce needless waste, recycling products on or offsite, refurbishing older buildings instead of building new ones, and managing onsite CO2 emissions as much as possible. “Really, the simplest way to approach it is to reduce, reuse, recycle,” says DiBara.
The old mantra for “saving the Earth” still holds true. Particularly in the case of construction, it can go a long way in changing the environment for the better.
Healthier living overall
The positive effects on the environment are not the only benefits of sustainable building, as there are also noted psychological benefits to eco-friendly building practices. Studies show that employees who work within green buildings can be more productive.
In addition, many green buildings are built to be aesthetically pleasing and maximize daylight, helping with issues such as seasonal depression. The happiness levels of people working and living within green buildings were also shown to be higher through these studies.
The call for sustainable building is not new, but has taken on a renewed urgency as the negative effects of climate change become evident. Sustainable construction is no longer a niche concentration or trend, but the direction the entire industry needs to take to create a better future for all.
Business
Scaling Success: Why Smart Habits Beat Growth Hacks in Modern eCommerce

There’s a romanticized image of the eCommerce founder: a daring risk-taker chasing the next big idea, fueled by late-night caffeine and last-minute inspiration. But the reality behind scaled, sustainable brands tells a different story. Success in digital commerce doesn’t come from chaos or clever hacks. It comes from habits. Repetitive, structured, often unglamorous habits.
Change, a digital platform created by eCommerce strategist Ryan, builds its entire philosophy around this truth. Through education, mentorship, and infrastructure, Change helps founders shift from scrambling for quick wins to building strong systems that grow with them. The company doesn’t just offer software. It provides the foundation for digital trade, particularly for those in the B2B space.
The Habits That Build Momentum
At the heart of Change’s philosophy are five core habits Ryan considers non-negotiable. These aren’t buzzwords; they’re the foundation of sustainable growth.
First, obsess over data. Successful founders replace guesswork with metrics. They don’t rely on gut feelings. They measure performance and iterate.
Second, know your customer deeply. Not just what they buy, but why they buy. The most resilient brands build emotional loyalty, not just transactional volume.
Third, test fast. Algorithms shift. Consumer behavior changes. High-performing teams don’t resist this; they test weekly, sometimes daily, and adapt.
Fourth, manage time like a CEO. Every decision has a cost. Prioritizing high-impact actions isn’t optional; it’s survival.
Fifth, stay connected to mentorship and learning. The digital market moves quickly. The remaining founders are the ones who keep learning, never assuming they know it all.
Turning Habits into Infrastructure
What begins as personal discipline must eventually evolve into a team structure. Change teaches founders how to scale their systems, not just their sales.
Tools are essential for starting, think Notion for documentation, Asana for project management, Mixpanel or PostHog for analytics, and Loom for async communication. But tools alone don’t create momentum.
Teams need Monday metric check-ins, weekly test cycles, customer insight reviews, just to name a few. Founders set the tone by modeling behavior. It’s the rituals that matter, then, they turn it into company culture.
Ryan puts it simply: “We’re not just building tools; we’re building infrastructure for digital trade.”
Avoiding the Common Traps
Even with structure, the path isn’t always smooth. Some founders over-focus on short-term results, chasing vanity metrics or shiny tactics that feel productive but don’t move the needle.
Others fall into micromanagement, drowning in dashboards instead of building intuition. Discipline should sharpen clarity, not create rigidity. Flexibility is part of the process. Knowing when to pivot is just as important as knowing when to persist.
Scaling Through Self-Replication
In the end, eCommerce scale isn’t just about growing a business. It’s about repeating successful systems at every level. When founders internalize high-performance habits, they turn them into processes, then culture, then legacy.
Growth doesn’t require more motivation. It requires more precision. More consistency. Your calendar, not your to-do list, is your business plan.
In a space dominated by noise and novelty, Change and its founder are quietly reshaping the conversation. They aren’t chasing trends but building resilience, one habit at a time.
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