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Q&A with co-founder of @toptree, Layne Schmerin

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Tell us about Top Tree and what was the idea behind Top Tree?

Basically Top Tree is a digital marketing agency through which we help people to grow and sell their products to the target audience . We design ads campaigns in such a way that it targets the audience and the ads are interesting so it attracts the audience. At Top Tree we use creative medium of ads which includes  memes as you can see on our Instagram and other social media accounts.

I am from  music background  and before Top Tree I was working with big names like Macklemore and suddenly my brother Brandon passed away and at that point of time me and my brother Jonathan decided to start our recreational medicine company and to make people aware about medical benefits of recreational medicines we started Top Tree.

When you realised that you can work with other people and can help them out?

After initials days we realised that our techniques are very effective and the way we were promoting our recreational medicines brand was working for us . And at this point we realised that we can help out others and look at us now , we are having a network of  more than 1o millions and I am glad that we are helping people in growing their brands. It feels  good to be the catalyst of positive change.

You follow same ways for your every clients or you have different strategies for different clients?

Our strategies are according to the needs of our clients . All the ad campaigns are designed according to the need of the client. We target the audience according to the need of our clients and ads are basically  memes and other funny contents which catches the eye of audience. The ads are planned in such a way that it delievers the message which we want to deliever andin this we attract our target audience . And this is working for us . Top Tree is having more than 1 million followers across social media platforms and people praise us for our contents . Right now we are working with many different people  which includes music label “Columbia Records”, e-commerce brand (featured on Shark Tank) and the way of working is different for every project as  we are working with people with diverse background and this challenges our creative mindset .

How you work and what is your approach when you get any work?

As the creative head of Top Tree whenever we get any project  I like to do  research about the product . Then I start to plan ad campaign and while planning everything I try to think like the target audience , like what would be catchy content , what kind of ads or memes will attract me and what I will find interesting and what will be engaging for me.This is how I work and whenever I get any project I get excited like that is my first project and I give my 100 percent .

So what is next for Top Tree?

We are going to work the way we are working and will keep on trying  to do something new as marketing world keeps on changing and we can not stay stagnant thinking that we are successful now. We are working twice harder  everyday as the competition is increasing day by day and we want to stay at the top of this chain .

Any piece of advice for upcoming digital marketer.

Keep on learning as it keeps on evolving . Don’t get disappointed if you are not getting success as this world takes time and you have to work hard and need to keep calm and need  to have faith as your hardwork will pay off eventually.   Most of the young entrepreneurs thinks that they will get instant success and when they don’t get it they loose hope and they give up, but this is not how it works keep on working you won’t get instant success but you will be successful eventually if you continue to work hard as it is a continuous process .

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

High Volume, High Value: The Business Logic Behind Black Banx’s Growth

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In fintech, success no longer hinges on legacy prestige or brick-and-mortar branches—it’s about speed, scale, and precision. Black Banx, under the leadership of founder and CEO Michael Gastauer, has exemplified this model, turning its high-volume approach into high-value results. 

The company’s Q1 2025 performance tells the story: $1.6 billion in pre-tax profit, $4.3 billion in revenue, and 9 million new customers added, bringing its total customer base to 78 million across 180+ countries.

But behind the numbers lies a carefully calibrated business model built for exponential growth. Here’s how Black Banx’s strategy of scale is redefining what profitable banking looks like in the digital age.

Scaling at Speed: Why Volume Matters

Unlike traditional banks, which often focus on deepening relationships with a limited set of customers, Black Banx thrives on breadth and transactional frequency. Its digital infrastructure supports onboarding millions of users instantly, with zero physical presence required. Customers can open accounts within minutes and transact across 28 fiat currencies and 2 cryptocurrencies (Bitcoin and Ethereum) from anywhere in the world.

Each customer interaction—whether it’s a cross-border transfer, crypto exchange, or FX transaction—feeds directly into Black Banx’s revenue engine. At scale, these micro-interactions yield macro results.

Real-Time, Global Payments at the Core

One of Black Banx’s most powerful value propositions is real-time cross-border payments. By enabling instant fund transfers across currencies and countries, the platform removes the frictions associated with SWIFT-based systems and legacy banking networks.

This service, used by individuals and businesses alike, generates:

  • Volume-based revenue from transaction fees
  • Exchange spreads on currency conversion
  • Premium service income from business clients managing international payroll or vendor payments

With operations in underserved regions like Africa, South Asia, and Latin America, Black Banx is not only increasing volume—it’s tapping into fast-growing financial ecosystems overlooked by legacy banks.

The Flywheel Effect of Crypto Integration

Crypto capabilities have added another dimension to the company’s high-volume model. As of Q1 2025, 20% of all Black Banx transactions involved cryptocurrency, including:

  • Crypto-to-fiat and fiat-to-crypto exchanges
  • Crypto deposits and withdrawals
  • Payments using Bitcoin or Ethereum

The crypto integration attracts both retail users and blockchain-native businesses, enabling them to:

  • Access traditional banking rails
  • Convert assets seamlessly
  • Operate with lower transaction fees than those found in standard financial systems

By being one of the few regulated platforms offering full banking and crypto support, Black Banx is monetizing the convergence of two financial worlds.

Optimized for Operational Efficiency

High volume is only profitable when costs are contained—and Black Banx has engineered its operations to be lean from day one. With a cost-to-income ratio of just 63% in Q1 2025, it operates significantly more efficiently than most global banks.

Key enablers of this cost efficiency include:

  • AI-driven compliance and customer support
  • Cloud-native architecture
  • Automated onboarding and KYC processes
  • Digital-only servicing without expensive physical infrastructure

The outcome is a platform that not only scales, but does so without sacrificing margin—each new customer contributes to profit rather than diluting it.

Business Clients: The Value Multiplier

While Black Banx’s massive customer base is largely consumer-driven, its business clients are high-value accelerators. From SMEs and startups to crypto firms and global freelancers, businesses use Black Banx for:

  • International transactions
  • Multi-currency payroll
  • Crypto-fiat settlements
  • Supplier payments and invoicing

These clients tend to:

  • Transact more frequently
  • Use a broader range of services
  • Generate significantly higher revenue per user

Moreover, Black Banx’s API integrations and tailored enterprise solutions lock in these clients for the long term, reinforcing predictable and scalable growth.

Monetizing the Ecosystem, Not Just the Account

The genius of Black Banx’s model is that it monetizes not just accounts, but entire customer journeys. A user might:

  • Onboard in minutes
  • Deposit funds from a crypto wallet
  • Exchange currencies
  • Pay an overseas vendor
  • Withdraw to a local bank account

Each of these actions touches a different monetization lever—FX spread, transaction fee, crypto conversion, or premium service charge. With 78 million customers doing variations of this at global scale, the cumulative financial impact becomes immense.

Strategic Expansion, Not Blind Growth

Unlike many fintechs that chase customer acquisition without a clear monetization path, Black Banx aligns its growth with strategic market opportunities. Its expansion into underbanked and high-demand markets ensures that:

  • Customer acquisition costs stay low
  • Services meet genuine needs (e.g., cross-border income, crypto access)
  • Revenue per user grows over time

It’s not just about acquiring more customers—it’s about acquiring the right customers, in the right markets, with the right needs.

The Future Belongs to Scalable Banking

Black Banx’s ability to transform high-volume engagement into high-value profitability is more than just a fintech success—it’s a signal of what the future of banking looks like. In a world where agility, efficiency, and inclusion define competitive advantage, Black Banx has created a blueprint for digital banking dominance.

With $1.6 billion in quarterly profit, nearly 80 million users, and services that span the globe and the blockchain, the company is no longer just scaling—it’s compounding. Each new user, each transaction, and each feature builds upon the last.

This is not the story of a bank growing.

This is the story of a bank accelerating.

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